Journal of Macromarketing最新文献_第4页

Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era 基于权力的营销系统类型学:后资本主义营销时代替代营销理论的基础

4区管理学

Journal of Macromarketing Pub Date : 2023-10-05 DOI: 10.1177/02761467231203007

Alpaslan Kelleci

引用次数: 0

Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review 环境政策与促进亲环境消费者行为:系统文献回顾

4区管理学

Journal of Macromarketing Pub Date : 2023-10-03 DOI: 10.1177/02761467231201507

Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds

{"title":"Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review","authors":"Hanh N. Pham, Nguyen T. Thai, Troy William Heffernan, Nina Reynolds","doi":"10.1177/02761467231201507","DOIUrl":"https://doi.org/10.1177/02761467231201507","url":null,"abstract":"Governments and policymakers play a crucial role in promoting consumer behaviors to mitigate climate change. The research on environmental policies over the past decades has not significantly increased knowledge regarding how effectively these policies help consumers embrace pro-environmental behaviors. Using the motivation–opportunity–ability (MOA) framework, this systematic review reveals that regulatory policies that constrain opportunities are more likely to promote pro-environmental behavior. Furthermore, economic policy instruments that facilitate opportunities are also more likely to promote pro-environmental behaviors. Despite being more commonly employed, informational policy instruments are less effective than regulatory and economic instruments. Although informational policy instruments that target opportunities instead of motivations and abilities can result in better outcomes, behavior change remains a challenge. This systematic review is significant because it clarifies mixed results in the literature regarding the effectiveness of environmental policies in promoting pro-environmental behaviors. Accordingly, a framework of MOA-based policy mix is proposed to help policymakers develop effective instruments that stimulate pro-environmental behaviors.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135695971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis 积极自由、消极自由与市场规制:一个整体分析

4区管理学

Journal of Macromarketing Pub Date : 2023-09-29 DOI: 10.1177/02761467231204041

Tony Yan, Michael R. Hyman

引用次数: 0

Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions 中小企业的可持续发展成果:战略导向与环境条件相互作用的配置观

4区管理学

Journal of Macromarketing Pub Date : 2023-09-28 DOI: 10.1177/02761467231203311

Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan

{"title":"Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions","authors":"Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan","doi":"10.1177/02761467231203311","DOIUrl":"https://doi.org/10.1177/02761467231203311","url":null,"abstract":"Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135385673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Macromarketing Pedagogy at the 2023 Conference 2023年会议上的宏观营销教育学

4区管理学

Journal of Macromarketing Pub Date : 2023-09-11 DOI: 10.1177/02761467231200846

Julie V. Stanton

引用次数: 0

Theorizing the Costs of Self-Service Technologies and Co-Creation by Design 自助服务技术与设计协同创造的成本理论化

4区管理学

Journal of Macromarketing Pub Date : 2023-09-10 DOI: 10.1177/02761467231202017

Aron Darmody, Detlev Zwick

引用次数: 0

Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA 使用定性比较分析确定影响新冠肺炎疫苗接受度的复杂解决方案和条件的最佳组合：QCA引物

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2023-08-09 DOI: 10.1177/02761467231182300

Gregory J. Brush, Xiaoling Guo, Amabel Hunting, Catherine Frethey-Bentham

{"title":"Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA","authors":"Gregory J. Brush, Xiaoling Guo, Amabel Hunting, Catherine Frethey-Bentham","doi":"10.1177/02761467231182300","DOIUrl":"https://doi.org/10.1177/02761467231182300","url":null,"abstract":"Quantitative studies in marketing are dominated by variance-based approaches. These have limitations for understanding macromarketing outcomes that often derive from different combinations of causal conditions, and where factors productive of the same outcome may be different from those impeding it. In this paper we draw on set-theoretic theory and propose qualitative comparative analysis (QCA) as an analytical method able to complement and extend macromarketing research programs. Fuzzy-set QCA is used to explore combinations of conditions influencing COVID vaccine adoption, with readers provided with detailed guidance through the process and current best practices. We consider a number of important but often neglected issues in fuzzy-set QCA; outlining how to conduct robustness checks, appropriateness of a two-step approach, identifying individual cases with specific conditions for further analysis, and examining the problems and opportunities provided by irrelevant cases and contradictions. A summary of macromarketing issues that may benefit from QCA, and recommended practices for conducting a QCA, are provided.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44870698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ad Hoc ReviewersJournal of MacromarketingVolume 43, Number 3, September 2023 《宏观市场杂志》第43卷，第3期，2023年9月

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2023-08-01 DOI: 10.1177/02761467231181817

引用次数: 0

Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum 做大做小：人与技术融合谱的概念化

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2023-07-31 DOI: 10.1177/02761467231191078

Anastasia Thyroff, Matthew A Hawkins, Duygu Akdevelioglu

引用次数: 0

The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach 企业工作场所包容性政策、品牌资产和创新强度在企业盈利能力中的作用:一个有调节的中介方法

IF 3.1 4区管理学

Journal of Macromarketing Pub Date : 2023-07-13 DOI: 10.1177/02761467231187848

Mahabubur Rahman, M. Rodríguez‐Serrano, Anwar Sadat Shimul, A. Faroque

{"title":"The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach","authors":"Mahabubur Rahman, M. Rodríguez‐Serrano, Anwar Sadat Shimul, A. Faroque","doi":"10.1177/02761467231187848","DOIUrl":"https://doi.org/10.1177/02761467231187848","url":null,"abstract":"Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by employing a panel dataset combining data from archival sources and involving a sample of predominantly large and publicly held firms from the USA between 2002 and 2018. The number of observations varied across variables with a minimum of 414 observations (corporate brand equity) and a maximum of 3,566 observations (self-reported LGBT-ID policy). This treatise demonstrates that adopting LGBT-ID policies positively impacts firms’ profitability. Moreover, pro-LGBT-ID policies during this specific period have a positive effect on corporate brand equity, which in turn affects firm profitability, indicating that brand equity plays a mediating role in the nexus between pro-LGBT-ID policies and firms’ financial performance. Furthermore, innovation intensity strengthens the relationship between pro-LGBT-ID policies and brand equity during the sample period of the study.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48116302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0