The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-07-13 DOI:10.1177/02761467231187848

Mahabubur Rahman, M. Rodríguez‐Serrano, Anwar Sadat Shimul, A. Faroque

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引用次数: 0

Abstract

Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated framework by employing a panel dataset combining data from archival sources and involving a sample of predominantly large and publicly held firms from the USA between 2002 and 2018. The number of observations varied across variables with a minimum of 414 observations (corporate brand equity) and a maximum of 3,566 observations (self-reported LGBT-ID policy). This treatise demonstrates that adopting LGBT-ID policies positively impacts firms’ profitability. Moreover, pro-LGBT-ID policies during this specific period have a positive effect on corporate brand equity, which in turn affects firm profitability, indicating that brand equity plays a mediating role in the nexus between pro-LGBT-ID policies and firms’ financial performance. Furthermore, innovation intensity strengthens the relationship between pro-LGBT-ID policies and brand equity during the sample period of the study.

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企业工作场所包容性政策、品牌资产和创新强度在企业盈利能力中的作用:一个有调节的中介方法

公司越来越多地采用支持女同性恋、男同性恋、双性恋、跨性别、包容性和多样性（LGBT-ID）的员工管理政策。这项研究通过使用一个面板数据集，结合档案来源的数据，并涉及2002年至2018年间美国主要大型上市公司的样本，开发了一个简洁但复杂的适度中介框架。不同变量的观察次数各不相同，最低414次观察（企业品牌资产），最高3566次观察（自我报告的LGBT-ID政策）。这篇论文表明，采用LGBT-ID政策会对企业的盈利能力产生积极影响。此外，在这一特定时期，支持LGBT ID的政策对企业品牌资产有积极影响，进而影响企业盈利能力，表明品牌资产在支持LGBT身份的政策与企业财务业绩之间的关系中发挥着中介作用。此外，在研究的样本期内，创新强度加强了支持LGBT ID的政策与品牌资产之间的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.