Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions

IF 3.7 4区 管理学 Q2 BUSINESS
Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, Mujtaba Ahsan
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引用次数: 0

Abstract

Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development in small and medium-sized enterprises (SMEs) remains an elusive goal. This article examines the complex interdependent nature of three strategic orientations (entrepreneurial orientation, market orientation, and sustainability orientation) and two external environmental conditions (competitive intensity and institutional support) and how they may jointly affect SME's financial, social, and environmental goals (triple bottom line or TBL)—in a nonlinear, configurational way. In accordance with this broad objective, the authors utilize fuzzy-set qualitative comparative analysis (fsQCA) on a sample of 289 SMEs operating in a developing economy. This approach enables nuanced detection of the various ways in which causal conditions (i.e., strategic orientations) and contextual conditions (i.e., external environmental factors) together can lead to the presence and absence of TBL. The analyses reveal complex causality between TBL and its antecedent conditions that cannot be explained solely by isolated net effects. Specifically, for each TBL dimension, two distinctive configurations are found to be consistently sufficient, thereby providing important theoretical and managerial implications.
中小企业的可持续发展成果:战略导向与环境条件相互作用的配置观
尽管学术界和管理层对可持续发展有一致的兴趣,但将可持续发展原则纳入中小型企业仍然是一个难以实现的目标。本文考察了三种战略导向(创业导向、市场导向和可持续性导向)和两种外部环境条件(竞争强度和制度支持)之间复杂的相互依赖性质,以及它们如何以非线性的配置方式共同影响中小企业的财务、社会和环境目标(三重底线或TBL)。根据这一广泛的目标,作者利用模糊集定性比较分析(fsQCA)对289家在发展中经济体中经营的中小企业的样本。这种方法能够细致地检测因果条件(即战略取向)和上下文条件(即外部环境因素)共同导致TBL存在和不存在的各种方式。分析表明,TBL与其前因条件之间存在复杂的因果关系,不能仅用孤立的净效应来解释。具体来说,对于每一个TBL维度,发现两种不同的配置始终是足够的,从而提供重要的理论和管理意义。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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