2023年会议上的宏观营销教育学

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-09-11 DOI:10.1177/02761467231200846

Julie V. Stanton

引用次数: 0

摘要

这篇评论总结了6月份在西雅图举行的2023宏观营销会议的两个会议上的演讲。这两节课的重点是宏观营销教学法，并举例说明我们如何让学生进一步了解宏观营销。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Macromarketing Pedagogy at the 2023 Conference

This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.