Jurnal Ilmiah Universitas Batanghari Jambi最新文献_第5页

Brand Positioning untuk Keunggulan Bersaing pada Aplikasi Transportasi Online Menggunakan Sentiment Analysis (Studi pada: Go-Jek dan Grab) 利用情感分析为在线交通应用中的竞争优势进行品牌定位（研究对象：Go-Jek 和 Grab）

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3661

Mufrihah Fitriyani, Tri Widarmanti

{"title":"Brand Positioning untuk Keunggulan Bersaing pada Aplikasi Transportasi Online Menggunakan Sentiment Analysis (Studi pada: Go-Jek dan Grab)","authors":"Mufrihah Fitriyani, Tri Widarmanti","doi":"10.33087/jiubj.v23i3.3661","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.3661","url":null,"abstract":"The development of technology and information in the industrial revolution 4.0 an impact on the increasing number of internet users. Social media is a place to express opinions, share and receive information in a short time to produce User Generated Content (UGC). Not only individuals, but companies also use social media to interact with their customers to understand the company's position in the eyes of customers. Through brand positioning on social media, companies can compare with competing companies to measure their competitive advantage on social media. This study aims to determine the brand positioning and competitive advantage of the top brands of online transportation applications in Indonesia, namely Go-Jek and Grab via Twitter. The method used in this research is a mixed method. This study obtained data through crawling data on Twitter using RStudio version 4.2.2 software. The data processed in this study is UGC in the form of tweets with the keywords \"goride\" and \"grabbike\" which are products of each online transportation brand. Data collection in this study was carried out from November 1 2022 to November 30, 2022. Then the data was processed using sentiment analysis and text visualization using Wordcloud to analyze what topics are frequently discussed by users. The results show the position as well as the advantages and disadvantages of each online transportation application.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk strategic Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3690

Nisrina Nur Atikah Putri, Diana Amalia

{"title":"Strategi Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk","authors":"Nisrina Nur Atikah Putri, Diana Amalia","doi":"10.33087/jiubj.v23i3.3690","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.3690","url":null,"abstract":"This research uses qualitative descriptive studies using case study studies of a company. The data collection techniques used are observation techniques, documentation interviews and literature studies. The results of this study show that there are four Corporate Communication Strategies carried out by GIS in rebranding, consisting of fact finding, planning, communicating and evaluating. The fact finding strategy is carried out to find out information and facts to later become a strategy in carrying out rebranding activities. Activities carried out in the planning strategy consist of rebranding planning, involving internal and external parties, redesign, creating brand guidelines, videos, jingles, managing official company accounts, creating social media content mapping and. media mapping. Meanwhile, the activities carried out in the communication strategy consist of socializing brand guidelines, publishing through videos and photos, replacing desktop displays, screening jingles, press releases, holding activations, coordinating with media partners, and media placement. The evaluating strategy is carried out through publication activities, socialization processes, and media monitoring. Based on the rebranding activities carried out by SIG, there are some people who still do not know about the rebranding carried out by GIS and think SIG is a new company.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"46 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pengetahuan Ibu dan Peran Petugas Kesehatan Terhadap Pemanfaatan Buku KIA Di Puskesmas Rawat Inap Muara Sabak Timur Kabupaten Tanjung Jabung Timur 母亲的知识和卫生官员的作用对丹戎恰邦东沙湾沙巴克住院书籍的使用产生了影响

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3635

Andi Agustina

{"title":"Pengaruh Pengetahuan Ibu dan Peran Petugas Kesehatan Terhadap Pemanfaatan Buku KIA Di Puskesmas Rawat Inap Muara Sabak Timur Kabupaten Tanjung Jabung Timur","authors":"Andi Agustina","doi":"10.33087/jiubj.v23i3.3635","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.3635","url":null,"abstract":"The Maternal and Child Health Book (KIA) is a notebook owned by parents and health service providers that is used to monitor maternal health during pregnancy, assess the growth and development of children. The use of the MCH handbook can be optimal if health workers and cadres ensure that the mother and family understand the contents of the MCH handbook, increasing knowledge of the MCH handbook can be done in various ways, one of which is by providing counseling according to the needs of pregnant women.The research design used was a one group pretest-posttest design. It was carried out at the East Muara Sabak Inpatient Health Center in December 2022. The total population was as many as 30 respondents with a sample. Data analysis used the Wilcoxon test.The results showed that the mother's knowledge was quite good (40.0%) became good (76.7%) after attending counseling and the role of health workers was not good (66.7%) increased to good (100%) after attending counseling about the use of MCH book. There is an effect of mother's knowledge on the utilization of the MCH handbook. <0.05).The conclusion obtained in this study is the influence of mother's knowledge and the role of health workers on the use of the MCH handbook at the East Muara Sabak Inpatient Health Center, East Tanjung Jabung Regency. And it is suggested that socialization and ongoing counseling be carried out so that it is hoped that this research can be used as a reference for planning maternal and child health programs.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"142 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Pisang Sunpride (Studi Kasus: Supermarket Superindo Tropodo) 营销组合对购买 Sunpride 香蕉决策的影响（案例研究：Superindo Tropodo 超市）

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3439

Adinda Nurul Izmi, Sri Tjondro Winarno, Prasmita Dian Wijayati

{"title":"Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Pisang Sunpride (Studi Kasus: Supermarket Superindo Tropodo)","authors":"Adinda Nurul Izmi, Sri Tjondro Winarno, Prasmita Dian Wijayati","doi":"10.33087/jiubj.v23i3.3439","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.3439","url":null,"abstract":"This research was conducted with the aim of describing the characteristics of cavendish sunpride banana consumers at Superindo Tropodo, to analyze the marketing mix which consists of product, price, place, promotion, people, process, physical evidence influences consumer decisions in purchasing cavendish sunpride bananas at Superindo Tropodo, to analyze which marketing mix variables have the most influence on consumer decisions in purchasing cavendish sunpride bananas at Superindo Tropodo. The analysis technique and hypothesis testing in this study used Partial Least Square (PLS) with the help of Warp PLS software. The use of the PLS method as an analytical technique and hypothesis testing has advantages such as the sample size does not have to be large and can be used to develop a theory. The results of this study are the characteristics of respondents based on the gender of the majority of respondents with female. Characteristics of respondents based on the age of the majority of respondents aged 20-30 years. The characteristics of respondents based on their last education were the majority of Bachelor / Equivalent education level. Characteristics of respondents based on the work of the majority of respondents whose jobs are the most are self-employed. Characteristics of respondents based on the income of the majority of respondents whose income is the largest, namely income above Rp. 4,000,000. Product variables, price, place, promotion, people, process, physical evidence have a positive and significant effect on purchasing decisions. The physical evidence variable that has the most high influence on purchasing decisions.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Intensity of Village-Owned Enterprises in Village Community Welfare 乡镇企业在农村社区福利中的强度

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3784

Alwin Teniro, Zainudin Zainudin, Yuli Santri Isma, Hajar Ashwad, Basyirah Basyirah

引用次数: 0

Pengeluaran Pemerintah Kabupaten/Kota di Provinsi Riau: Pendekatan Spasial 廖内区政府/城市支出:空间法

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.4368

Tata Surya, Fery Andrianus, Neng Kamarni

引用次数: 0

Analisis Sentimen Mengenai Kualitas Layanan Jasa Ekspedisi Shopee Xpress Pada Media Sosial Twitter Twitter社交媒体上对Shopee Xpress服务质量的情绪分析

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.4077

Tri Widarmanti, Aisyah Munisera

{"title":"Analisis Sentimen Mengenai Kualitas Layanan Jasa Ekspedisi Shopee Xpress Pada Media Sosial Twitter","authors":"Tri Widarmanti, Aisyah Munisera","doi":"10.33087/jiubj.v23i3.4077","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.4077","url":null,"abstract":"Technological advances in Indonesia has developed rapidly so that it cannot be separated from people's lives. This technological advancement has had a significant impact on e-commerce and increased usage of delivery services. The more shipping services available, the tighter the competition will be, so the freight forwarders must prepare well if they want to survive in this business competition. Shopee Xpress is one of the expedition services in Indonesia which was developed directly by Shopee so that every package that uses this expedition will be sent and handled directly by the official team from Shopee. However, many customers complain about Shopee Xpress expedition services regarding late delivery, untracked, damaged or lost packages and unfriendly employees. This study aims to understand consumer opinion on the quality of Shopee Xpress services on Twitter using positive and negative sentiments. Research data was collected for 3 months from 01 November 2022 to 30 January 2023. The data obtained was then processed using the Naïve Bayes Classifier algorithm with a sentiment analysis method based on the dimensions of service quality. The word cloud is used to describe the words that appear most frequently in each dimension of service quality based on their sentiments. The results show that the model produces an accuracy value of 86.33% which indicates that the model has described the accuracy of the data properly and is valid. Negative sentiment dominates consumer opinion regarding Shopee Xpress with the reliability dimension being the most discussed. Furthermore, based on word cloud visualization, there are several things that consumers often complain about in each dimension as a material for consideration to improve the quality of Shopee Xpress services. The results of research related to Shopee Xpress consumer opinion on Twitter social media can be used by the company as material for consideration to improve and improve the quality of services provided in order to maintain customer loyalty.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"165 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Loyalitas Konsumen dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Toko Roti Papa Cookies Seluruh Area Jawa Timur) 分析品牌服务质量和形象对消费者忠诚度的影响，以顾客满意为变量(在东爪哇省的Papa Cookies面包店学习)

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.3277

Aprista Restuningtika, Muryati Muryati, Survival Survival

{"title":"Analisis Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Loyalitas Konsumen dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Toko Roti Papa Cookies Seluruh Area Jawa Timur)","authors":"Aprista Restuningtika, Muryati Muryati, Survival Survival","doi":"10.33087/jiubj.v23i3.3277","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.3277","url":null,"abstract":"MSMEs in Indonesia are already too dominant in terms of numbers and even tend to always increase causing a problem, especially in terms of increasingly fierce business competition. For business actors who are just starting out, they must strengthen their research and knowledge of the market before starting a business. Likewise, for SMEs who were originally established, business actors must think more creatively to survive. One of the efforts that can be done by SMEs is by paying attention to consumer loyalty. The purpose of this study was to determine whether the quality of service and brand image can affect consumer loyalty to the UMKM Bakery Papa Cookies. This study uses quantitative methods with Partial Least Square (PLS) analysis to examine the relationship between variables. The sample taken amounted to 96 consumers. The results of this research show that the better the quality of service and brand image can increase customer satisfaction, so that it has an impact on increasing consumer loyalty at Papa Cookies Bakery.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"37 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Citra Merek, Harga dan Digital Marketing terhadap Minat Beli Ulang Konsumen UMKM Ritel Minuman HAUS 品牌形象、价格和数字营销对零售饮料UMKM消费者重新购买的兴趣的影响

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.4531

Hasanudin Hasanudin

{"title":"Pengaruh Citra Merek, Harga dan Digital Marketing terhadap Minat Beli Ulang Konsumen UMKM Ritel Minuman HAUS","authors":"Hasanudin Hasanudin","doi":"10.33087/jiubj.v23i3.4531","DOIUrl":"https://doi.org/10.33087/jiubj.v23i3.4531","url":null,"abstract":"The aim of this research is to determine the influence of brand image, price and digital marketing on repurchase interest among consumers of Haus beverage retail MSMEs in Bogor Regency. Retail MSME competition is tight in selling contemporary drinks, so business people need innovation and foresight in their sales strategies. This research uses a quantitative descriptive method with on-site survey and online survey methods, which aims to see the relationship between the independent variables and the dependent variable. The sample acquisition technique in this research is nonprobability sampling with a purposive sampling technique, namely a technique for determining samples based on special considerations. The number of respondents who participated in this survey was 100 people with the criteria of having purchased HAUS beverage products more than 3 times, being at least 17 years old, following the Instagram account @hausindonesia and residing in Bogor Regency. The test tools used include data quality testing, classical assumption testing, influence testing, and hypothesis testing using SPSS 26 software. The test results show that the brand image and price variables partially have a positive and significant influence on the repurchase intention of beverage retail MSME consumers. THIRST in Bogor Regency. Meanwhile, the digital marketing variable partially does not have a significant effect on the repurchase intention of HAUS beverage retail MSME consumers in Bogor Regency.","PeriodicalId":474673,"journal":{"name":"Jurnal Ilmiah Universitas Batanghari Jambi","volume":"340 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor yang mempengaruhi Keputusan dalam Membeli Rumah Ditinjau dari Perspektif Konsumen 影响购买房屋决策的因素从消费者的角度来看

Jurnal Ilmiah Universitas Batanghari Jambi Pub Date : 2023-10-30 DOI: 10.33087/jiubj.v23i3.4407

Endang Prihatiningsih, Andi Mursalim, Simunawir Sitoro, Muhammad Nasir, Ratna Duwi Novita Lestari

引用次数: 0