Electronic Commerce Research最新文献_第9页

Quality investment and subsidy strategies of platforms for smart home control hub 智能家居控制中枢平台的优质投资和补贴策略

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-09 DOI: 10.1007/s10660-023-09786-2

Jie Zhang, Yanju Zhou, Xiaohong Chen, Maggie Wenjing Liu

{"title":"Quality investment and subsidy strategies of platforms for smart home control hub","authors":"Jie Zhang, Yanju Zhou, Xiaohong Chen, Maggie Wenjing Liu","doi":"10.1007/s10660-023-09786-2","DOIUrl":"https://doi.org/10.1007/s10660-023-09786-2","url":null,"abstract":"In the realm of smart homes, a smart speaker functions as the central control hub, seamlessly connecting platforms, consumers, and manufacturers. The emerging smart home platforms such as T-Mall and Amazon face the trade-off between quality investment of such IoT product which exhibits two-sided network externalities as well as expanding the smart ecosystem. This paper first extracts consumers’ functional preferences from online review data and then constructs an analytical model based on two-sided market to explore the interplay between quality investment and two-sided pricing decisions. This paper carries out a full analysis of three distinct settings: monopoly, duopoly, and partial multihoming. The conclusions indicate that when one side benefits from network externalities, the platform should not reduce the charges to the other side; In cases where consumers are single-homing while manufacturers are multihoming, the platform can subsidize both sides and reap commission revenues. However, in multihoming scenarios, the interdependence between the platform's two sides diminishes, rendering the subsidy strategy potentially inefficient. The success of this strategy hinges on consumers' varying preferences for standalone value and ecosystem effect. This research enriches two-sided market theory and furnishes practical guidance for platforms navigating quality investment and pricing decisions within the smart home industry.","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":"71 1","pages":""},"PeriodicalIF":3.9,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138562099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities 元网络如何影响零售商的营销和竞争优势：预测和营销研究重点

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-08 DOI: 10.1007/s10660-023-09779-1

Roberto Bruni, Annarita Colamatteo, Dušan Mladenović

引用次数: 0

The live-streaming e-commerce mode selection under competition: self-run or third-party? 竞争下的直播电商模式选择：自营还是第三方？

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-08 DOI: 10.1007/s10660-023-09789-z

Shanshan Wang, Junbin Wang

引用次数: 0

Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus 时间压力能促进消费者在电商直播中的冲动购买吗?产品类型与消费者监管焦点的调节效应

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-06 DOI: 10.1007/s10660-023-09788-0

Dong Kong, Shujing Zhan, Yanxiao Zhu

{"title":"Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus","authors":"Dong Kong, Shujing Zhan, Yanxiao Zhu","doi":"10.1007/s10660-023-09788-0","DOIUrl":"https://doi.org/10.1007/s10660-023-09788-0","url":null,"abstract":"Time pressure is one of the most commonly promotion methods in live streaming e-commerce (LSE), but can it promote consumers’ impulse buying? There is no answer, and existing research conclusions in traditional commerce context are inconsistent. Is this impact the same for different types of product and consumers with different characteristics? Existing research cannot give a good answer either. Therefore, based on the Construal Level Theory, adopting the situational questionnaire method, this study explored the impact of time pressure on impulse buying in LSE and the moderating effect of product type (search product and experience product) and consumer regulatory focus (promotion focus and prevention focus). The results show that: (1) Time pressure will promote consumers' impulsive buying. (2) For search product, the impact of time pressure will be enhanced, but the impact will be weakened for experience product. (3) For promotion-focus consumers, the impact of time pressure will be enhanced; but for prevention-focus consumers, the impact will be weakened. These empirically tested the impact of time pressure on consumers’ impulse buying in LSE, and clarified the boundary conditions of this impact. Meanwhile, these can explain the inconsistency of existing research conclusions to a certain extent, which enriches researches on LSE and gives implications for LSE merchants to utilize time pressure better.","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":" 19","pages":""},"PeriodicalIF":3.9,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138492951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring price tolerance in online retail: A comparative analysis of price comparison website use and repeat purchases 探索在线零售的价格容忍度:比价网站使用和重复购买的比较分析

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-06 DOI: 10.1007/s10660-023-09791-5

Jan Berends, Torsten J. Gerpott

引用次数: 0

Optimal investment and pricing strategies of online–offline model for mobile health provider 移动医疗服务提供商线上-线下模式的最优投资与定价策略

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-06 DOI: 10.1007/s10660-023-09766-6

Wuhua Chen, Yuan Tang

{"title":"Optimal investment and pricing strategies of online–offline model for mobile health provider","authors":"Wuhua Chen, Yuan Tang","doi":"10.1007/s10660-023-09766-6","DOIUrl":"https://doi.org/10.1007/s10660-023-09766-6","url":null,"abstract":"Due to the lack of medical examinations, in online health platforms (called online channels), a portion of users are unable to be diagnosed. Recently, many mobile health providers have started investing in offline clinics or hospitals (called offline channels) to offer further health services to these customers (i.e., the online–offline model). Providers need to determine the optimal investment and pricing strategies of online and offline channels to maximize profits. In this paper, we first analyze the optimal strategies of the provider in a monopoly case, and find that the properties of optimal online and offline decisions tend to be opposite due to the competitive nature of the two channels. Furthermore, we compare this with the case where the provider invests only in the online channel (i.e., the online-only model) in terms of profitability and show that if the value of the online health (or the offline health) is not high (high enough), then the provider should choose the online–offline model, otherwise she should adopt the online-only model. Finally, we investigate a case of an m-health platform competing with local clinics and find certain interesting insights. In particular, unlike the monopoly case, in the competition case, the platform should operate the offline channel when the sensitivity of patients to the online service quality is at a moderate level, and not otherwise.","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":" 20","pages":""},"PeriodicalIF":3.9,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138492950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of constraints and their impact on adopting digital FinTech techniques in banks 银行采用数字金融技术的制约因素及其影响分析

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-01 DOI: 10.1007/s10660-023-09782-6

Hussein Ahmed Alshari, M. A. Lokhande

引用次数: 0

Gift recommendation systems: a review 礼品推荐系统:综述

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-01 DOI: 10.1007/s10660-023-09790-6

Pouya Mohseni, Hedieh Sajedi, Khalid Hussain

引用次数: 0

Understanding the information characteristics of consumers’ online reviews: the evidence from Chinese online apparel shopping 理解消费者在线评论的信息特征:来自中国在线服装购物的证据

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-11-30 DOI: 10.1007/s10660-023-09784-4

Lu Wei, Shufan Ma, Maoze Wang

引用次数: 0

A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data 信息线索在电子商务直播中的作用研究:来自自我报告和fNIRS数据的证据

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-11-24 DOI: 10.1007/s10660-023-09772-8

Yajing Diao, Qian Yang, Shilun Ge, Nianxin Wang, Jian Lu

{"title":"A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data","authors":"Yajing Diao, Qian Yang, Shilun Ge, Nianxin Wang, Jian Lu","doi":"10.1007/s10660-023-09772-8","DOIUrl":"https://doi.org/10.1007/s10660-023-09772-8","url":null,"abstract":"Unlike general e-commerce, live streaming commerce innovatively allows live streamers to use instant social functions to communicate with viewers and present products in a more vivid way. However, little research has been done to understand the effects of multiple information cues in live streaming commerce. Drawing on the stimulus–organism–response (S–O–R) theory, we develop a two-phase research framework to examine how the combination of endogenous and exogenous cues can influence viewers’ information processing and arouse purchase intention when watching e-commerce live streaming. We also propose that product involvement may moderate the effects of information cues. To investigate the above effects, we conduct a laboratory experiment using self-report and functional near-infrared spectroscopy. In summary, the experimental results show that the richer the cues provided by the live streaming, the better the effect on viewers’ product knowledge accessibility for low-involvement products. However, complex information cues have a negative effect on the viewers’ cognitive processing of high-involvement products, which may distract viewers’ attention from the products and reduce consumers’ product knowledge accessibility. In addition, the introduction of the live streamer, the real-time comments, and the detailed product list aroused the viewers' positive emotions among the viewers and thus stimulated their purchase intention. These findings can help platforms, businesses, and live streamers improve their marketing strategies.","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":"2013 13","pages":""},"PeriodicalIF":3.9,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0