Electronic Commerce Research最新文献_第10页

Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model 利用混合模型为线上到线下电子商务平台开发综合服务质量模型

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2024-01-10 DOI: 10.1007/s10660-023-09773-7

QiGan Shao, James J. H. Liou, SungShun Weng, HongBo Jiang, Ting Shao, ZhenWen Lin

{"title":"Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model","authors":"QiGan Shao, James J. H. Liou, SungShun Weng, HongBo Jiang, Ting Shao, ZhenWen Lin","doi":"10.1007/s10660-023-09773-7","DOIUrl":"https://doi.org/10.1007/s10660-023-09773-7","url":null,"abstract":"<p>One of the impacts of the COVID pandemic has been to force people to find alternates sources for daily supplies, turning to online to offline (O2O) platforms. The service quality of the O2O platform naturally affects the satisfaction which in turn has an impact on customer retention. The aim of this study is to evaluate the service quality of O2O platform to find strategies to improve consumer satisfaction. This study proposed a hybrid RS-DANP-CoCoSo model, which applies the rough set (RS) method to obtain the factors which influence the service quality of O2O platforms. The Analytic Network Process based on the Decision-making Trial and Evaluation Laboratory method (DANP) is applied to obtain the relationships and weights of the factors. The results indicate that empathy, social interaction and recommendation quality are the three most important factors. The practicability of our evaluation model is verified using the combined compromise solution (CoCoSo) method to evaluate the service quality of four O2O platforms in China. The hybrid model proposed in this study is applied to evaluate and diagnose online consumer satisfaction levels, providing personalized solutions for merchants to improve services. Finally, management implications based on the findings are also discussed.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139421243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence 社会资本影响农民电商创业吗？中国的区域证据

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2024-01-05 DOI: 10.1007/s10660-023-09794-2

{"title":"Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence","authors":"","doi":"10.1007/s10660-023-09794-2","DOIUrl":"https://doi.org/10.1007/s10660-023-09794-2","url":null,"abstract":"<h3>Abstract</h3> <p>Rural e-commerce promotes the rapid development of the rural economy with advanced digital technology. Digital dividend attracts farmers to participate in rural e-commerce entrepreneurial activities. Using the survey data of Taobao villages in China, this study examines the impact of social capital on farmers’ participation in e-commerce entrepreneurship. The results show that social capital has a positive effect on farmers’ e-commerce entrepreneurial behavior. Additionally, different dimensions of social capital have different impacts on farmers’ e-commerce entrepreneurship. The impact of social networks and social norms on farmers’ e-commerce entrepreneurship is greater than that of social trust and social participation. The higher the educational level of farmers, the more pronounced the influence of social networks on their e-commerce entrepreneurial behavior. Moreover, we find that social capital influences farmers’ e-commerce entrepreneurship by enhancing the information capability of farmers. Information capability plays a partial mediating role in the impact of social networks and social norms on farmers’ e-commerce entrepreneurial behavior, and plays a complete mediating role in the impact of social participation. Our study emphasizes farmers’ social capital plays an important role in expanding information channels and promoting farmers’ participation in e-commerce, which provides valuable references for other countries and regions to develop rural e-commerce.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139102351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China 如何激发和加强互联网对本地区农民收入的积极影响？中国案例

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2024-01-03 DOI: 10.1007/s10660-023-09802-5

Lili Li, Linyi Zheng, Zhonggen Zhang, Yixiang Song

引用次数: 0

Optimizing the configuration of personalized service supply chain under resource orchestration mechanism 资源协调机制下个性化服务供应链的优化配置

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-26 DOI: 10.1007/s10660-023-09792-4

{"title":"Optimizing the configuration of personalized service supply chain under resource orchestration mechanism","authors":"","doi":"10.1007/s10660-023-09792-4","DOIUrl":"https://doi.org/10.1007/s10660-023-09792-4","url":null,"abstract":"<h3>Abstract</h3> <p>Since customers’ demands usually exhibit a greater degree of diversity and personalization, and suppliers’ service capacity fluctuates dynamically, the disruptions of service supply chain (SSC) will occur when focal firm cannot find appropriate suppliers that completely meet customers’ requirements at specific time and place. To address this challenge, a novel SSC resource orchestration mechanism has been proposed based on large-scale researches on Chinese service enterprises. From the theoretical lens of viability supply chain framework and resource orchestration theory, the process of service suppliers reconstructing their capabilities has been scrutinized. On this basis, this study formulates the optimization model for SSC configuration which captures a trade-off between profitability and service quality, and adopts the improved NSGA-II algorithm to solve the bi-objective optimization model. For verification and validation of the proposed mechanism and algorithm, the presented methodology has been applied in a real-business case of a Chinese leading transportation technologies consulting service enterprise. This study demonstrates that a more flexible and profitable SSC can be reached in the changing business environment through the reconstruction of suppliers’ capability and the reconfiguration of the entire supply chain. Besides, all the participants can benefit from the configuration schemes since the interest-sharing strategy has been considered in the optimization model.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2023-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139055625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming 电商直播中氛围暗示和社交存在对消费者冲动购买行为的影响

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-23 DOI: 10.1007/s10660-023-09793-3

Wenhua Shi, Fengyi Li, Mingyao Hu

{"title":"The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming","authors":"Wenhua Shi, Fengyi Li, Mingyao Hu","doi":"10.1007/s10660-023-09793-3","DOIUrl":"https://doi.org/10.1007/s10660-023-09793-3","url":null,"abstract":"<p>This paper optimized the e-commerce live streaming atmospheric cues scale and then used the SOR model to study the impact of atmospheric cues on consumers' impulse buying behaviors while considering the mediating role of social presence. Questionnaires were collected from consumers with e-commerce live streaming shopping experience, and Mplus 7.4 was utilized for analyzing the measurement model and structural models. We optimized the existing atmospheric cues scales by adding interactive cues, music design, and other elements to better measure the atmospheric cues in e-commerce live streaming. The findings confirm the reliability and validity of the e-commerce live streaming atmospheric cues scale, comprised of four dimensions: information, navigation, design, and interactive cues. Additionally, information, design, and interactive cues were positively associated with consumers' impulse buying behaviors, while the mediating role of social presence partially explains these relationships. However, the relationship of navigation cues on impulse buying behaviors is not significant. This optimized scale provides a valuable measurement tool for measuring atmospheric cues in future research. Furthermore, the empirical study sheds light on the antecedents of impulse buying behaviors by examining the impact of atmospheric cues and the mediating role of social presence. The results offer practical suggestions for e-commerce live streaming operators to increase consumer purchases: (1) Optimize the design cues by carefully designing colors and layout, appropriately using and coordinating colors and lighting, and playing suitable background music. (2) Provide diversified and personalized information by enhancing the professionalism of the broadcasters and promptly addressing viewer questions from the bullet chat. (3) Actively engage consumers by inviting them to participate in the live streaming sessions, creating an immersive shopping experience.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139031901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Improving smart deals system to secure human-centric consumer applications: Internet of things and Markov logic network approaches 改进智能交易系统，确保以人为本的消费者应用安全：物联网和马尔可夫逻辑网络方法

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-12 DOI: 10.1007/s10660-023-09787-1

Ali Ala, Amir Hossein Sadeghi, Muhammet Deveci, Dragan Pamucar

{"title":"Improving smart deals system to secure human-centric consumer applications: Internet of things and Markov logic network approaches","authors":"Ali Ala, Amir Hossein Sadeghi, Muhammet Deveci, Dragan Pamucar","doi":"10.1007/s10660-023-09787-1","DOIUrl":"https://doi.org/10.1007/s10660-023-09787-1","url":null,"abstract":"<p>Considering the increasing inclination of modern consumers to frequent large retail chains capable of promptly fulfilling their diverse needs, there is a noticeable surge in the prevalence of contemporary shopping complexes. Subscription services, customer-focused strategies, and efficient supply management are driving the progression of intelligent commerce within these expansive retail platforms. The Internet of Things (IoT) presents the foundation for “smart” retailers that can monitor inventory levels, diminish equipment failures, and provide better customer experience. Many models, as one of the widely used methods in this domain, Markov Logic Network (MLN), can simultaneously use activity knowledge and data by unifying probability and logic. In this research, we determine a smart deals system (SDS), consider the improved machine learning algorithms to meet performance, and develop secure human-centric consumer applications to render the system workable. From the results, and based on the percentage of efficiency, around 10% of clients are connected randomly, which has a minor impact on the outcomes from LR (logistic regression). Similar outcomes are delivered when the number of customers in the scope of 30–40% is connected for NB (Naive Bayes). Hence, prospective shopping sales will increase along with the efficiency and speed at which it operates.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138573650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Quality investment and subsidy strategies of platforms for smart home control hub 智能家居控制中枢平台的优质投资和补贴策略

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-09 DOI: 10.1007/s10660-023-09786-2

Jie Zhang, Yanju Zhou, Xiaohong Chen, Maggie Wenjing Liu

{"title":"Quality investment and subsidy strategies of platforms for smart home control hub","authors":"Jie Zhang, Yanju Zhou, Xiaohong Chen, Maggie Wenjing Liu","doi":"10.1007/s10660-023-09786-2","DOIUrl":"https://doi.org/10.1007/s10660-023-09786-2","url":null,"abstract":"<p>In the realm of smart homes, a smart speaker functions as the central control hub, seamlessly connecting platforms, consumers, and manufacturers. The emerging smart home platforms such as T-Mall and Amazon face the trade-off between quality investment of such IoT product which exhibits two-sided network externalities as well as expanding the smart ecosystem. This paper first extracts consumers’ functional preferences from online review data and then constructs an analytical model based on two-sided market to explore the interplay between quality investment and two-sided pricing decisions. This paper carries out a full analysis of three distinct settings: monopoly, duopoly, and partial multihoming. The conclusions indicate that when one side benefits from network externalities, the platform should not reduce the charges to the other side; In cases where consumers are single-homing while manufacturers are multihoming, the platform can subsidize both sides and reap commission revenues. However, in multihoming scenarios, the interdependence between the platform's two sides diminishes, rendering the subsidy strategy potentially inefficient. The success of this strategy hinges on consumers' varying preferences for standalone value and ecosystem effect. This research enriches two-sided market theory and furnishes practical guidance for platforms navigating quality investment and pricing decisions within the smart home industry.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138562099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities 元网络如何影响零售商的营销和竞争优势：预测和营销研究重点

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-08 DOI: 10.1007/s10660-023-09779-1

Roberto Bruni, Annarita Colamatteo, Dušan Mladenović

引用次数: 0

The live-streaming e-commerce mode selection under competition: self-run or third-party? 竞争下的直播电商模式选择：自营还是第三方？

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-08 DOI: 10.1007/s10660-023-09789-z

Shanshan Wang, Junbin Wang

引用次数: 0

Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus 时间压力能促进消费者在电商直播中的冲动购买吗?产品类型与消费者监管焦点的调节效应

IF 3.9 4区管理学

Electronic Commerce Research Pub Date : 2023-12-06 DOI: 10.1007/s10660-023-09788-0

Dong Kong, Shujing Zhan, Yanxiao Zhu

{"title":"Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus","authors":"Dong Kong, Shujing Zhan, Yanxiao Zhu","doi":"10.1007/s10660-023-09788-0","DOIUrl":"https://doi.org/10.1007/s10660-023-09788-0","url":null,"abstract":"<p>Time pressure is one of the most commonly promotion methods in live streaming e-commerce (LSE), but can it promote consumers’ impulse buying? There is no answer, and existing research conclusions in traditional commerce context are inconsistent. Is this impact the same for different types of product and consumers with different characteristics? Existing research cannot give a good answer either. Therefore, based on the Construal Level Theory, adopting the situational questionnaire method, this study explored the impact of time pressure on impulse buying in LSE and the moderating effect of product type (search product and experience product) and consumer regulatory focus (promotion focus and prevention focus). The results show that: (1) Time pressure will promote consumers' impulsive buying. (2) For search product, the impact of time pressure will be enhanced, but the impact will be weakened for experience product. (3) For promotion-focus consumers, the impact of time pressure will be enhanced; but for prevention-focus consumers, the impact will be weakened. These empirically tested the impact of time pressure on consumers’ impulse buying in LSE, and clarified the boundary conditions of this impact. Meanwhile, these can explain the inconsistency of existing research conclusions to a certain extent, which enriches researches on LSE and gives implications for LSE merchants to utilize time pressure better.</p>","PeriodicalId":47264,"journal":{"name":"Electronic Commerce Research","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138492951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0