理解消费者在线评论的信息特征:来自中国在线服装购物的证据

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2023-11-30 DOI:10.1007/s10660-023-09784-4

Lu Wei, Shufan Ma, Maoze Wang

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引用次数: 0

摘要

在线评论对于消费者在电子商务平台上购买产品的决策至关重要。现有的研究大多是对网络评论进行情感分析，但这些评论的披露特征并没有得到足够的重视。因此，本文采用评论长度、可读性、冗余度、特异性等指标评价在线评论的信息特征。通过收集18131篇在线服装评论，我们应用Latent Dirichlet分配将评论文本划分为9个主题。我们还研究了评论文本特征与评论情绪之间的关系，并使用不同的回归模型验证了结果的稳健性。我们的结论是，词汇越多、冗余度越高、模糊指数越低、特异性越低的评论往往表达出更积极的评论情绪。我们的研究将有助于电子商务平台构建通用的评论写作指南，以提高消费者满意度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Understanding the information characteristics of consumers’ online reviews: the evidence from Chinese online apparel shopping

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Understanding the information characteristics of consumers’ online reviews: the evidence from Chinese online apparel shopping

Online reviews are essential to consumers' decision-making when purchasing products on e-commerce platforms. Most of the existing research conducts sentiment analysis on online reviews, yet the disclosure characteristics of these reviews have not received sufficient attention. Therefore, this paper evaluated the information characteristics of online reviews using review length, readability, redundancy, and specificity indicators. By collecting 18,131 online clothing reviews, we applied Latent Dirichlet allocation to divide the review texts into nine topics. We also investigate the relationship between review text characteristics and review sentiment and verify the robustness of the results using different regression models. We conclude that a review with more words, higher redundancy, lower fog index, and lower specificity tends to express a more positive emotion of the review. Our research will help e-commerce platforms construct general review writing guidelines to improve consumer satisfaction.

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res