礼品推荐系统:综述

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2023-12-01 DOI:10.1007/s10660-023-09790-6

Pouya Mohseni, Hedieh Sajedi, Khalid Hussain

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引用次数: 0

摘要

礼品交换在人们的生活中是一种常见的做法，全球电子商务销售的很大一部分归因于礼品购买。然而，送礼对很多人来说都是一个挑战，因为送礼者往往很难准确地预测收礼者的反应。为了解决这个问题，个性化的推荐系统可以用来促进礼物的选择。本文回顾了与礼物交换相关的心理学、市场营销和人类学研究，并提出了一个基于引入指标的礼物推荐系统框架。随后，本文调查了现有的礼品推荐系统文献，并评估了它们对所提出框架的依从性。本文的贡献有两个方面:(1)清晰地理解礼品交换实践，并提出礼品推荐系统的框架;(2)回顾礼品推荐系统的文献，并检查它们对所提供框架的遵守情况。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Gift recommendation systems: a review

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Gift recommendation systems: a review

Gift exchange is a common practice in people’s lives, with a significant proportion of e-commerce sales in the world attributed to gift purchases. However, gift-giving can be challenging for many individuals, as gift-givers often struggle to accurately predict the recipient’s reactions. To address this issue, personalized recommendation systems can be utilized to facilitate gift selection. This paper reviews psychological, marketing, and anthropological research related to gift exchange and proposes a framework for gift recommendation systems based on the introduced metrics. Subsequently, the paper surveys existing gift recommendation systems literature and evaluates their adherence to the proposed framework. The contributions of this paper are two-fold: (1) Giving a clear understanding of gift exchange practices and proposing a framework for gift recommendation systems, and (2) Reviewing gift recommendation systems literature and examining their adherence to the provided framework.

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res