智能家居控制中枢平台的优质投资和补贴策略

IF 3.7 4区 管理学 Q2 BUSINESS
Jie Zhang, Yanju Zhou, Xiaohong Chen, Maggie Wenjing Liu
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引用次数: 0

摘要

在智能家居领域,智能音箱发挥着中央控制枢纽的作用,将平台、消费者和制造商无缝连接起来。新兴的智能家居平台,如天猫、亚马逊等,面临着此类物联网产品的质量投资(表现出双面网络外部性)与扩大智能生态系统之间的权衡。本文首先从在线评论数据中提取消费者的功能偏好,然后构建基于双面市场的分析模型,探讨质量投资与双面定价决策之间的相互作用。本文对垄断、双头垄断和部分多头垄断三种不同的情况进行了全面分析。结论表明,当一方从网络外部性中获益时,平台不应降低对另一方的收费;在消费者单方接入而制造商多方接入的情况下,平台可以补贴双方并获得佣金收入。然而,在多归属情况下,平台双方的相互依赖性降低,补贴策略可能会失去效率。这一策略的成功与否取决于消费者对独立价值和生态系统效应的不同偏好。这项研究丰富了双面市场理论,并为平台在智能家居行业内做出高质量投资和定价决策提供了实用指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Quality investment and subsidy strategies of platforms for smart home control hub

Quality investment and subsidy strategies of platforms for smart home control hub

In the realm of smart homes, a smart speaker functions as the central control hub, seamlessly connecting platforms, consumers, and manufacturers. The emerging smart home platforms such as T-Mall and Amazon face the trade-off between quality investment of such IoT product which exhibits two-sided network externalities as well as expanding the smart ecosystem. This paper first extracts consumers’ functional preferences from online review data and then constructs an analytical model based on two-sided market to explore the interplay between quality investment and two-sided pricing decisions. This paper carries out a full analysis of three distinct settings: monopoly, duopoly, and partial multihoming. The conclusions indicate that when one side benefits from network externalities, the platform should not reduce the charges to the other side; In cases where consumers are single-homing while manufacturers are multihoming, the platform can subsidize both sides and reap commission revenues. However, in multihoming scenarios, the interdependence between the platform's two sides diminishes, rendering the subsidy strategy potentially inefficient. The success of this strategy hinges on consumers' varying preferences for standalone value and ecosystem effect. This research enriches two-sided market theory and furnishes practical guidance for platforms navigating quality investment and pricing decisions within the smart home industry.

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来源期刊
CiteScore
7.50
自引率
12.80%
发文量
99
期刊介绍: The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res
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