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Journal of Marketing for Higher Education最新文献

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Decision comfort and student engagement in higher education 高等教育中的决策舒适度与学生参与度
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-03-15 DOI: 10.1080/08841241.2023.2186558
S. Roy, Arnold Japutra, Gaganpreet Singh, R. Chakraborti
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引用次数: 0
Alumni connectedness and its role in intention to contribute to higher education institutions 校友联系及其在高等教育机构贡献意向中的作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-03-15 DOI: 10.1080/08841241.2023.2186560
Amalia E. Maulana, P. Patterson, A. Satria, Indry A. Pradipta
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引用次数: 0
A model for assessing the active presence of institutions on social media: application to universities worldwide 评估机构在社交媒体上的活跃度的模型：应用于世界各地的大学
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-02-24 DOI: 10.1080/08841241.2023.2166188
P. Capriotti, Andrea Oliveira, Carmen Carretón
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引用次数: 2
What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience 是什么决定了大学毕业生的忠诚度?社会人口因素与大学经历的分析
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-02-23 DOI: 10.1080/08841241.2023.2172643
Teodoro Luque-Martínez, Luis Doña-Toledo, Nina Faraoni
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引用次数: 0
Social media marketing for student recruitment: an algorithmically sequenced literature review 面向学生招聘的社交媒体营销：一项算法排序的文献综述
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-02-19 DOI: 10.1080/08841241.2023.2177789
Ilker Cingillioglu, Uri Gal, A. Prokhorov
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引用次数: 0
Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following 职业王朝的蓝血学生及其大学选择：父母-子女职业跟随的调节作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-01-29 DOI: 10.1080/08841241.2022.2163334
A. Eldegwy, Tamer H. Elsharnouby, W. Kortam
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引用次数: 0
Reconciling research autonomy and marketisation in New Zealand universities: the idea of strategic entrepreneurialism 协调研究自主和市场化在新西兰大学:战略创业主义的思想
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-01-29 DOI: 10.1080/08841241.2022.2157069
Joshua Sarpong
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引用次数: 1
Does students’ satisfaction matter to faculty job satisfaction in higher education? 在高等教育中，学生的满意度对教师的工作满意度有影响吗？
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-12-28 DOI: 10.1080/08841241.2022.2149665
Mona Nassar, A. Heinze, S. Jasimuddin, C. Procter
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引用次数: 0
Marketing of educational programs – a study of Swedish universities through presented images 教育项目的营销——通过呈现的形象对瑞典大学的研究
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-12-25 DOI: 10.1080/08841241.2022.2158988
Camilla Seitl, Åsa Rejnö
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引用次数: 0
Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique 运用决策树技术分析高校整合营销传播活动对高校选择的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-12-05 DOI: 10.1080/08841241.2022.2152919
Ali Galip Ayvat, F. Gunturkun
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引用次数: 0
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