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Journal of Marketing for Higher Education最新文献

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Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review 澳大利亚地区大学在泰国使用的市场营销和招聘策略:范围审查
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-28 DOI: 10.1080/08841241.2022.2149664
Daniel Chin, Luke van der Laan, Jiraporn Surachartkumtonkun
{"title":"Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review","authors":"Daniel Chin, Luke van der Laan, Jiraporn Surachartkumtonkun","doi":"10.1080/08841241.2022.2149664","DOIUrl":"https://doi.org/10.1080/08841241.2022.2149664","url":null,"abstract":"This paper explores the approach taken by regional Australian universities in recruiting students from Thailand, and the extent to which these strategies influence Thai students’ decision-making. International education is Australia’s largest services export;however, the negative effects of the COVID-19 pandemic have prompted universities to re-strategize. Thus far, limited research has been conducted on Thai students in the context of Australian universities. This study utilised the Joanna Briggs Institute scoping review methodology, and it was found that research gaps exist around both the recruitment practices of regional universities in Thailand and the push and pull factors influencing a Thai student to study at a regional university. While the literature did address certain variables within this niche phenomenon, more bespoke investigation is required to provide a clearer indication on how regional universities can develop student recruitment initiatives in Thailand. After identifying these gaps, the article concludes with a framework with implications for both practice and future research. [ FROM AUTHOR]","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44232746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands 高等教育中的反应式品牌管理——以荷兰教师培训项目为例
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-22 DOI: 10.1080/08841241.2022.2143001
Jelle Mampaey, W. Lambrechts
{"title":"Reactive brand management in higher education: the case of a teacher training programme in the Netherlands","authors":"Jelle Mampaey, W. Lambrechts","doi":"10.1080/08841241.2022.2143001","DOIUrl":"https://doi.org/10.1080/08841241.2022.2143001","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49499802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation 台湾高等教育网络品牌资产：概念化、规模发展与验证
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-22 DOI: 10.1080/08841241.2022.2146255
Shui-Lien Chen, Chiu Zyun Hiew
{"title":"Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation","authors":"Shui-Lien Chen, Chiu Zyun Hiew","doi":"10.1080/08841241.2022.2146255","DOIUrl":"https://doi.org/10.1080/08841241.2022.2146255","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41790541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice 没有富布赖特的富布赖特:种族正义背景下的美国高等教育国际化
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-13 DOI: 10.1080/08841241.2022.2143000
Gerardo L. Blanco, Matthew Rombalski, Jhon Maldonado Mosquera
{"title":"Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice","authors":"Gerardo L. Blanco, Matthew Rombalski, Jhon Maldonado Mosquera","doi":"10.1080/08841241.2022.2143000","DOIUrl":"https://doi.org/10.1080/08841241.2022.2143000","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42455796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust. 高校社会责任与绩效：服务质量、声誉、学生满意度和信任度的作用。
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-06 DOI: 10.1080/08841241.2022.2139791
Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, U. Sahibzada, Shakil Ahmad
{"title":"University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust.","authors":"Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, U. Sahibzada, Shakil Ahmad","doi":"10.1080/08841241.2022.2139791","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139791","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49632962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education 策略、好处和障碍——高等教育学生共创的系统文献综述
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-06 DOI: 10.1080/08841241.2022.2134956
N. Zarandi, A. Soares, H. Alves
{"title":"Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education","authors":"N. Zarandi, A. Soares, H. Alves","doi":"10.1080/08841241.2022.2134956","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134956","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47716207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction 跨国高等教育中的服务逃避:校园设计、物理环境和设施对学生体验和满意度的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-02 DOI: 10.1080/08841241.2022.2139792
Stephen Wilkins, Joe Hazzam, John J. Ireland
{"title":"Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction","authors":"Stephen Wilkins, Joe Hazzam, John J. Ireland","doi":"10.1080/08841241.2022.2139792","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139792","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43084298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents 加拿大大学和学院的社交媒体品牌策略：一种调查帖子特征和内容的混合方法
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-11-02 DOI: 10.1080/08841241.2022.2139790
Anh Mai To, Michael Mindzak, N. Thongpapanl, Justin Mindzak
{"title":"Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents","authors":"Anh Mai To, Michael Mindzak, N. Thongpapanl, Justin Mindzak","doi":"10.1080/08841241.2022.2139790","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139790","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46436094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
University brand personality: a student-focused anthropomorphic storytelling perspective 大学品牌个性:以学生为中心的拟人化叙事视角
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-10-27 DOI: 10.1080/08841241.2022.2134958
Ilse Struweg, M. Wait
{"title":"University brand personality: a student-focused anthropomorphic storytelling perspective","authors":"Ilse Struweg, M. Wait","doi":"10.1080/08841241.2022.2134958","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134958","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46659479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations 高等教育中以服务为主导的共同创造逻辑:新兴主题与概念
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-10-24 DOI: 10.1080/08841241.2022.2134957
Maria de Fátima Cruz, H. Alves, Ricardo Gouveia Rodrigues
{"title":"A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations","authors":"Maria de Fátima Cruz, H. Alves, Ricardo Gouveia Rodrigues","doi":"10.1080/08841241.2022.2134957","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134957","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45897683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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