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Journal of Marketing for Higher Education最新文献

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Changing trends of rates of return: a study from the higher education market in China 回报率的变化趋势——来自中国高等教育市场的研究
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-09-25 DOI: 10.1080/08841241.2022.2109093
Fengliang Li, Fan-Fan Wu, Yaqin Meng
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引用次数: 0
Factors affecting the success of marketing in higher education: a relationship marketing perspective 关系营销视角下影响高等教育营销成功的因素
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-09-12 DOI: 10.1080/08841241.2022.2116741
Surej P. John, R. de Villiers
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引用次数: 2
University branding: student experience, value perception, and consumption journey 大学品牌：学生体验、价值感知和消费之旅
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-09-05 DOI: 10.1080/08841241.2022.2109092
Shu-Ching Chen
{"title":"University branding: student experience, value perception, and consumption journey","authors":"Shu-Ching Chen","doi":"10.1080/08841241.2022.2109092","DOIUrl":"https://doi.org/10.1080/08841241.2022.2109092","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45369250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter 管理对可信度和社会吸引力的认知:大学校长在Twitter上的期望
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-08-24 DOI: 10.1080/08841241.2022.2089942
America L. Edwards, Leah M. Omilion-Hodges
{"title":"Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter","authors":"America L. Edwards, Leah M. Omilion-Hodges","doi":"10.1080/08841241.2022.2089942","DOIUrl":"https://doi.org/10.1080/08841241.2022.2089942","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41386199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative 学生对研究生教育服务的转换意向：考察服务质量、价格和替代服务吸引力的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-08-11 DOI: 10.1080/08841241.2022.2101171
A. G. Agu
{"title":"Students’ switching intentions for graduate education services: examining the influence of service quality, price, and attractiveness of alternative","authors":"A. G. Agu","doi":"10.1080/08841241.2022.2101171","DOIUrl":"https://doi.org/10.1080/08841241.2022.2101171","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41539169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
What factors drive the purchase of paid online courses? A systematic literature review 是什么因素促使人们购买付费在线课程?系统的文献综述
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-08-02 DOI: 10.1080/08841241.2022.2101172
Lan Ma, S. Sharif, Kok Wei Khong
{"title":"What factors drive the purchase of paid online courses? A systematic literature review","authors":"Lan Ma, S. Sharif, Kok Wei Khong","doi":"10.1080/08841241.2022.2101172","DOIUrl":"https://doi.org/10.1080/08841241.2022.2101172","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42234191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Student Relational Bonding – the key to focusing on needs of the individual – a UK study 学生关系纽带——关注个人需求的关键——一项英国研究
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-07-18 DOI: 10.1080/08841241.2022.2089943
P. Gibbs, A. Dean, John Graeme McLean
{"title":"Student Relational Bonding – the key to focusing on needs of the individual – a UK study","authors":"P. Gibbs, A. Dean, John Graeme McLean","doi":"10.1080/08841241.2022.2089943","DOIUrl":"https://doi.org/10.1080/08841241.2022.2089943","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44127641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Conceptualisations of market orientation in the higher education literature 高等教育文献中市场导向的概念
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-07-05 DOI: 10.1080/08841241.2022.2089941
Tomás Dwyer
{"title":"Conceptualisations of market orientation in the higher education literature","authors":"Tomás Dwyer","doi":"10.1080/08841241.2022.2089941","DOIUrl":"https://doi.org/10.1080/08841241.2022.2089941","url":null,"abstract":"<p><b>ABSTRACT</b></p><p>This paper addresses how market orientation (MO) is conceptualised in the higher education (HE) literature. A search of major research databases with multiple keywords was performed to identify relevant peer-reviewed articles over twenty years. Five categories of literature conceptualising MO in an HE context are delineated. The paper concludes that a conceptualisation of MO in an HE setting needs to reflect the cultural and behavioural perspectives, a comprehensive stakeholder perspective and reflect the evolution that has taken place in the concept. Finally, this conceptualisation must reflect the complexities of MO in the HE sector. The paper offers guidance for an evidence-based assessment and application of MO in HE settings. This review of the literature can serve as a roadmap for academics and help stimulate further interest.</p>","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"9 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138537355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing and testing a customer value co-creation model of higher education institutions 开发和测试高等教育机构的客户价值共创模式
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-06-19 DOI: 10.1080/08841241.2022.2076275
M. Goi, Vigneswari Kalidas, N. Yunus
{"title":"Developing and testing a customer value co-creation model of higher education institutions","authors":"M. Goi, Vigneswari Kalidas, N. Yunus","doi":"10.1080/08841241.2022.2076275","DOIUrl":"https://doi.org/10.1080/08841241.2022.2076275","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42512682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
An interactive decision-making model of international postgraduate student course choice 国际研究生课程选择的互动决策模型
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2022-06-13 DOI: 10.1080/08841241.2022.2076276
Carolyn McNicholas, R. Marcella
{"title":"An interactive decision-making model of international postgraduate student course choice","authors":"Carolyn McNicholas, R. Marcella","doi":"10.1080/08841241.2022.2076276","DOIUrl":"https://doi.org/10.1080/08841241.2022.2076276","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43864751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
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