Journal of Marketing for Higher Education最新文献_第4页

Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis 基于能力的高等教育质量评估——基于重要性绩效分析

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-06-01 DOI: 10.1080/08841241.2023.2219207

Matti J. Haverila, Kai C. Haverila, Caitlin McLaughlin

引用次数: 0

Student participation and quality of college life in Vietnam: the roles of values and negative interactions 越南学生参与与大学生活质量：价值观和消极互动的作用

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-05-31 DOI: 10.1080/08841241.2023.2219215

Diep Quoc Bao, Nguyen Dong Phong, Nguyen Dinh Tho

引用次数: 0

The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools 情感纽带在学生满意与忠诚的不对称关系中的作用。欧洲商学院比较研究

3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-05-29 DOI: 10.1080/08841241.2023.2204468

Nino Tandilashvili, Sophie Balech, Marina Tabatadze

{"title":"The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools","authors":"Nino Tandilashvili, Sophie Balech, Marina Tabatadze","doi":"10.1080/08841241.2023.2204468","DOIUrl":"https://doi.org/10.1080/08841241.2023.2204468","url":null,"abstract":"ABSTRACTIn the context of an increasingly competitive environment in higher education, this article looks at the determinants of student satisfaction in European business schools. We analysed one French and one Georgian business school through a survey of 551 students. Structural equation modelling was used to test the research hypotheses, with qualitative data analysis further explaining the findings. The results identify the determinants of student satisfaction and confirm a positive and significant influence of student satisfaction on their loyalty. However, the findings reveal an asymmetrical relationship between the two constructs and suggest that, in addition to a high level of satisfaction, affective ties need to be ensured between HEIs and their students to generate loyalty. The study contributes to the literature by emphasising the importance of customer satisfaction in a service industry from an affective standpoint through the lens of customer expectations. It also demonstrates the importance of dissatisfier elements, especially when it comes to examining loyalty. The results are of vital importance for business school management to develop strategies aimed at attracting and retaining students, which will in turn improve financial performance and successful positioning.KEYWORDS: Service qualitystudent satisfactionloyaltyHEdPERFNLPbusiness schoolaffective ties‌ Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 39 out of 41 HEdPERF variables were retained for the study. Quality of health service and student residences were not included as they had no link with the cases concerned.2 Probably due to limitations in building this factor using the HEdPERF tool. See Appendix 2.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135791809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers 高等教育体验、满意度和幸福感的质量：真正关心我们的学生消费者

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-05-09 DOI: 10.1080/08841241.2022.2152918

Viraiyan Teeroovengadum, C. Ringle, R. Nunkoo, H. Coates

引用次数: 0

Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective 澳大利亚大学COVID-19后管理学生对电子学习的态度、学习参与度和粘性：感知质量视角

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-05-01 DOI: 10.1080/08841241.2023.2204466

Rongbin Yang, S. Wibowo, Sameera Mubarak, M. Rahamathulla

{"title":"Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective","authors":"Rongbin Yang, S. Wibowo, Sameera Mubarak, M. Rahamathulla","doi":"10.1080/08841241.2023.2204466","DOIUrl":"https://doi.org/10.1080/08841241.2023.2204466","url":null,"abstract":"Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students' various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students' perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students' various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48819725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Predicting students’ transfer intention to other universities using the push–pull–mooring model 运用推拉系泊模型预测学生转学意向

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-04-25 DOI: 10.1080/08841241.2023.2199693

Yung-Shen Yen

引用次数: 0

Examining the antecedents of market mavenism in higher education 高等教育市场至上主义的前因后果考察

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-03-30 DOI: 10.1080/08841241.2023.2193941

L. Robinson

引用次数: 0

The role of brand authenticity for higher education institutions 高等教育机构品牌真实性的作用

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-03-18 DOI: 10.1080/08841241.2023.2172642

Florent Girardin, I. Blal, Renaud Lunardo

引用次数: 2

Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania 将学生转化为大学品牌传播者:来自坦桑尼亚高等教育部门的经验证据

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-03-18 DOI: 10.1080/08841241.2023.2177788

David Amani

引用次数: 2

Voluntourism – can universities shape the present into a future? 公益旅游——大学能把现在塑造成未来吗?

IF 3.3 3区管理学

Journal of Marketing for Higher Education Pub Date : 2023-03-18 DOI: 10.1080/08841241.2023.2186561

Helena Rodrigues, C. Abreu

引用次数: 0