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Journal of Marketing for Higher Education最新文献

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Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China 高等教育“新常态”中缺失的一环：在线体验营销、感知伤害、社交距离担忧和中国大学品牌宣传之间的关系
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-09-05 DOI: 10.1080/08841241.2023.2253743
Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja, Umair Akram
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引用次数: 1
A bibliometric analysis to reveal the drivers of university reputation 揭示大学声誉驱动因素的文献计量分析
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-08-01 DOI: 10.1080/08841241.2023.2242804
Nina Faraoni, Teodoro Luque-Martínez, Luis Doña-Toledo
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引用次数: 0
The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis 危机时期承诺和信任对服务质量与大学品牌忠诚度关系的影响
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-26 DOI: 10.1080/08841241.2023.2239723
Dong-Young Rew, Won-sang Cha, Jin-Woo Kim, Joo-Youn Jung
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引用次数: 0
Brand posts and brand co-creation in higher education communities: a social communication process theory 高等教育社区的品牌岗位与品牌共创:一种社会传播过程理论
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-24 DOI: 10.1080/08841241.2023.2239756
Q. Le, Luc Phan Tan, T. Hoang
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引用次数: 1
The role of social media marketing activities in converting existing students into university advocates 社交媒体营销活动在将现有学生转变为大学倡导者方面的作用
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-24 DOI: 10.1080/08841241.2023.2225431
Önder Kethüda, Yusuf Bilgin
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引用次数: 2
Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach 探索国际学生在入学决策中采用人工智能语音助手:基于理论的方法
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-24 DOI: 10.1080/08841241.2023.2239720
S. Pawar, Swati Vispute
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引用次数: 1
Dynamic capabilities and value co-creation in higher education 动态能力与高等教育价值共创
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-17 DOI: 10.1080/08841241.2023.2233940
Cíntia Gabriele Beier, Serje Schmidt, Cristiane Froehlich
{"title":"Dynamic capabilities and value co-creation in higher education","authors":"Cíntia Gabriele Beier, Serje Schmidt, Cristiane Froehlich","doi":"10.1080/08841241.2023.2233940","DOIUrl":"https://doi.org/10.1080/08841241.2023.2233940","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"70 11-12","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41294324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective 高等教育与“智力市场化”：类型视角下的大学招生广告
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-07-11 DOI: 10.1080/08841241.2023.2233914
Farzana Masoor, Salma Naz Khattak
{"title":"Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective","authors":"Farzana Masoor, Salma Naz Khattak","doi":"10.1080/08841241.2023.2233914","DOIUrl":"https://doi.org/10.1080/08841241.2023.2233914","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45460865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest 品牌名称在社交媒体营销中重要吗?品牌名称与排名对行为意向的交互效应:以美国中西部地区商学院学生为例
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-06-20 DOI: 10.1080/08841241.2023.2225441
Sangwon Lee
{"title":"Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest","authors":"Sangwon Lee","doi":"10.1080/08841241.2023.2225441","DOIUrl":"https://doi.org/10.1080/08841241.2023.2225441","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44442824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of profit-maximization on ethical climate in higher education: a qualitative study utilizing neutralization theory 利润最大化对高等教育伦理氛围的影响:运用中和理论的定性研究
IF 3.3 3区 管理学
Journal of Marketing for Higher Education Pub Date : 2023-06-04 DOI: 10.1080/08841241.2023.2219225
K. Barber, Dennis A. Kopf, J. W. Peltier
{"title":"The effects of profit-maximization on ethical climate in higher education: a qualitative study utilizing neutralization theory","authors":"K. Barber, Dennis A. Kopf, J. W. Peltier","doi":"10.1080/08841241.2023.2219225","DOIUrl":"https://doi.org/10.1080/08841241.2023.2219225","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41474692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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