Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-09-05 DOI:10.1080/08841241.2023.2253743

Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja, Umair Akram

引用次数: 1

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高等教育“新常态”中缺失的一环：在线体验营销、感知伤害、社交距离担忧和中国大学品牌宣传之间的关系

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.