运用决策树技术分析高校整合营销传播活动对高校选择的影响

{"title":"运用决策树技术分析高校整合营销传播活动对高校选择的影响","authors":"Ali Galip Ayvat, F. Gunturkun","doi":"10.1080/08841241.2022.2152919","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique\",\"authors\":\"Ali Galip Ayvat, F. Gunturkun\",\"doi\":\"10.1080/08841241.2022.2152919\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":47038,\"journal\":{\"name\":\"Journal of Marketing for Higher Education\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2022-12-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing for Higher Education\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/08841241.2022.2152919\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2022.2152919","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}