{"title":"Dementia and gender in public forum discourses","authors":"Sonja Kleinke, Monika Pleyer","doi":"10.1016/j.dcm.2025.100952","DOIUrl":"10.1016/j.dcm.2025.100952","url":null,"abstract":"<div><div>Though gender differences have been attested in medical research as well as qualitative offline interview studies, public societal dementia discourses often oscillate between practices of ‘de-gendering’ and applying double standards when representing people with dementia. Against this background, there is a dearth of research into family care partners’ bottom-up construction of gender in online forum interactions, including how care partners understand and depict their person living with dementia in participatory forum contexts. Applying a dynamic discursive approach to pertinent public threads from Dementia Support Forum (Alzheimer’s Society UK), our paper aims to answer two central questions: Are there gender-related patterns of participation in the discussions? And (how) do care partners gender their person living with dementia explicitly or implicitly in different mediated micro-contexts of forum interaction? Our study reveals that in these forum discussions, gendering has relevance at three levels: the meta-discursive level of participation patterns, explicit ascriptions of gender roles and, implicitly, in correlations with dementia-related conduct. Our findings also indicate that the concrete practices of gendering may, at least partly, be determined by their respective mediated micro-contexts; communal threads may tacitly encourage users to apply double standards implicitly while long-term diary threads leave more room for explicit identity-maintaining gendering.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100952"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145416950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Write another one more emotional”: Emoji as a tenor resource in chatbot responses to requests for linguistic services","authors":"Dalal Altayari , Kaixi Yuan , Michele Zappavigna","doi":"10.1016/j.dcm.2025.100955","DOIUrl":"10.1016/j.dcm.2025.100955","url":null,"abstract":"<div><div>This paper investigates how emoji function as <span>tenor</span> resources in chatbot-generated responses to user requests for linguistic services, such as composing emails or social media posts. Drawing on Systemic Functional Linguistics, we analyse emoji as semiotic resources that modulate interpersonal meaning using the discourse semantic system of emoji-text <span>convergence</span> and the <span>tenor</span> system of <span>tuning</span>. Undertaking qualitative discourse analysis of 8,397 emoji-containing conversations from the LMSYS-CHAT-1 M dataset of naturally-occurring human-chatbot interactions, we explore how emoji contribute to interpersonal alignment with user-specified genres, styles, and audiences. Rather than treating emoji as isolated symbols, we demonstrate how their interpersonal function emerges through their integration with the co-text and genre expectations. Our findings show that emoji are frequently used to [warm] <span>spirit</span>, [lower] <span>stakes</span>, and [collectivise] <span>scope</span>, with these <span>tuning</span> configurations realised through emoji-text <span>convergence</span> relations, such as interpersonal <span>resonance</span> and textual <span>synchronicity</span>. This study contributes to emerging research on artificial communication, suggesting how emoji help simulate human-like interpersonal positioning in LLM-mediated discourse.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100955"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145465602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From online parody to mainstream media: The remediation of mock Vietnamese Mandarin in Taiwan","authors":"Tsung-Lun Alan Wan","doi":"10.1016/j.dcm.2025.100960","DOIUrl":"10.1016/j.dcm.2025.100960","url":null,"abstract":"<div><div>This paper investigates how Ruan Yuejiao—a drag parody of a Vietnamese migrant spouse created by Taiwanese influencer A-Han—becomes remediated from being an online YouTube persona into a mainstream TV variety-show character. I analyse five key extracts from an episode of WTO Sister Show, a program featuring mostly immigrants discussing their lives in Taiwan. My analysis shows that the hosts establish a dominant frame of Vietnamese women as beautiful, fair-skinned, and hyper-feminine, which serves as the co-text into which Ruan Yuejiao’s drag parody is introduced. Subsequent metaparodies—which target her failed femininity and working-class taste—are reinforced by impact captioning, visual effects, and the Vietnamese guests’ distancing acts. Meanwhile, her mock Vietnamese-accented Mandarin is authenticated, and her risqué humour is successfully remediated to align with the show’s entertainment frame. Beyond critiques of class-based femininity, Ruan Yuejiao’s Vietnamese identity is also affirmed when a heterosexual male panellist sexually harasses a Vietnamese actress, prompting Ruan Yuejiao to defuse the moment with comic intervention. These practices together remediate Ruan Yuejiao as a consumable comic figure, masking how her parody may reproduce racialised power asymmetries. I argue that understanding raciolinguistic parody requires moving beyond accent mockery and negative indexicalities to examine the intertextual mechanisms—captions, graphics, and guest reactions—that authorise and circulate it across media.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100960"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145466344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Parenthetical annotations on WeChat Moments: metapragmatic usage and the role of platform features","authors":"Chuting Song , Tiancheng Chen","doi":"10.1016/j.dcm.2025.100961","DOIUrl":"10.1016/j.dcm.2025.100961","url":null,"abstract":"<div><div>While we already know that parentheses serve to supplement information to a host sentence, their metapragmatic usage remains relatively unexplored. Drawing on a new taxonomy of metadiscourse, this study explores the communicative orientations and functions of parentheses (termed parenthetical annotations) on a Chinese social media platform, <em>WeChat Moments</em>. It is found that parenthetical annotations display seven orientations and fulfill four functions in digital contexts, and parenthetical annotations of a particular communicative orientation can serve simultaneously more than one function. It is argued that the use of parenthetical annotations signifies the users’ metapragmatic awareness as it represents their effort to monitor their language use regarding different aspects of the ongoing communicative event. Moreover, the distribution of the orientations and functions is attributable to the communicative features of WeChat Moments. By attesting the interplay between the usage patterns of parenthetical annotations and the affordances of WeChat platform, the study provides insights into the metapragmatic usage of parenthetical annotations on social media.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100961"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145525373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mediating scientific knowledge for diverse audiences on digital platforms","authors":"Rosa Lorés, Pilar Mur-Dueñas","doi":"10.1016/j.dcm.2025.100958","DOIUrl":"10.1016/j.dcm.2025.100958","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100958"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145416944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Caroline Gardam, Michelle Riedlinger, Daniel Angus, Xue Ying (Jane) Tan
{"title":"Multimodal narratives of climate denial: A novel, visual-first methodology for analysing conspiracy theory discourse on Instagram","authors":"Caroline Gardam, Michelle Riedlinger, Daniel Angus, Xue Ying (Jane) Tan","doi":"10.1016/j.dcm.2025.100946","DOIUrl":"10.1016/j.dcm.2025.100946","url":null,"abstract":"<div><div>Problematic information about climate change in online spaces can impact public awareness about climate change’s causes, impacts, and mitigation strategies, contributing to declining trust in science and diminished effectiveness of climate policies. Problematic climate discourses often overlap with conspiratorial material in denial communities; members may hold low levels of trust in social institutions. On social media, misinformation travels further and faster when it is multimodal, yet this area of scholarship remains relatively unexamined, particularly on the distinctly multimodal platform, Instagram. This paper uses a corpus of Instagram posts labelled with the hashtag #climatechangehoax to develop a visual-first methodology for analysing problematic climate change content on social media. Combining unsupervised machine learning, co-hashtag analysis, and multimodal critical discourse analysis (MCDA), we identify dominant visual clusters and examine how the semiotic resources present within a cluster’s posts can articulate meaning. The most salient visual signature that we identified aligns climate denial and the chemtrails conspiracy theory; this signature predominantly comprises photographs of skies containing clouds or condensation trails. Within this cluster, other modalities entreat the viewer to use their own senses for proof, together representing an interdiscursive formation where embodied perception (“Look to the skies”) is privileged over scientific authority. Here, visual cues are reconfigured as evidence of elite deception. Hashtags in post text reinforce these conspiratorial meanings and, through co-hashtag networks, structurally align climate denial within an assemblage of anti-elite, post-truth discourse, and the broader conspiratorial community.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100946"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145106608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yani Zhao , Omer Hassan Ali Mahfoodh , Ilangko Subramaniam , Jingshen Ge
{"title":"Pixels, Poses, and Power: A multimodal analysis of Self-Representation and femininity among female fitness influencers on Chinese social media","authors":"Yani Zhao , Omer Hassan Ali Mahfoodh , Ilangko Subramaniam , Jingshen Ge","doi":"10.1016/j.dcm.2025.100954","DOIUrl":"10.1016/j.dcm.2025.100954","url":null,"abstract":"<div><div>This study examines how Chinese female fitness influencers on Xiaohongshu negotiate femininity within the shifting gender norms of China’s digital public sphere. Using Multimodal Critical Discourse Analysis (MCDA), it analyzes 320 high-engagement posts to explore strategies of self-representation, empowerment, and cultural negotiation. Three key findings emerge. First, influencers construct a neoliberal model of femininity by framing the female body as a project of continuous optimization. Through quantified metrics, routine imagery, and performance narratives, they legitimize self-surveillance and entrepreneurial subjectivity as markers of value. Second, influencers create hybrid gender identities by combining visual tropes of muscular strength with elements of heteronormative allure. This negotiation challenges the patriarchal gaze while affirming autonomy and agency through both bodily display and discursive framing. Third, global fitness aesthetics are adapted into nationalist discourses, as influencers merge transnational motifs with expressions of Chinese cultural pride to craft cosmopolitan yet locally resonant identities. The study highlights the tensions of digital fitness cultures: while social media offers women new spaces to subvert conventional femininity through multimodal creativity, the algorithmic commodification of empowerment embeds gendered performances within market-driven logics of self-optimization. By analyzing how influencers mediate between global fitness discourses, neoliberal subject formation, and local gender scripts, this research advances understanding of digital gender performativity in non-Western contexts.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100954"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145267375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“I still hope it’s just a blip”: Constructing life with dementia in a public digital health community","authors":"Monika Pleyer","doi":"10.1016/j.dcm.2025.100953","DOIUrl":"10.1016/j.dcm.2025.100953","url":null,"abstract":"<div><div>This study aims to provide insights into how people living with the condition metaphorically construe dementia as well as themselves in the virtual discourse environment of a digital health community. Offline constructions of dementia in the media mostly do not include the perspectives of those diagnosed, instead centring dehumanising ‘panic-blame’ discourses. This paper seeks to address this shortcoming and places persons with the condition centre stage in a critical conceptual metaphor analysis of selected relevant threads from the “I have dementia” subforum of the “Dementia Support Forum” (Alzheimer’s Society UK).<span><span><sup>1</sup></span></span> In a qualitative, data-driven, bottom-up approach the study shows that key metaphors from the mass media are largely absent in discourses of persons diagnosed.</div><div>In the subforum, negative metaphorical constructions do not highlight dementia’s impact on society, but the person’s own health conditions, as well as their practices of identity constructions in this digital CofP. Metaphors address the person themself, specifically their struggles with health and illness (dementia as a <span>war</span> or <span>loss</span>, <span>split self</span>), explanations of physical symptoms (<span>bodies are machines</span>) to self and non-diagnosed persons, as well as practices of digitally construing their identity as people living with dementia (dementia as a <span>game</span> or <span>prison</span>). While some negative construals echo those found in the media (dementia as a <span>malevolent agent</span> or <span>opponent</span>), depersonalising aspects tend to be absent; the users in turn construe themself as agentive <span>warriors</span> (even if they acknowledge that their agency is diminished or altered). This analysis thus highlights the relevance of metaphor analysis in a digital coping context.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100953"},"PeriodicalIF":3.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145362707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pop linguistics in social media: translanguaging and literacy edutainment","authors":"Tong King Lee","doi":"10.1016/j.dcm.2025.100933","DOIUrl":"10.1016/j.dcm.2025.100933","url":null,"abstract":"<div><div>In the age of platformization, literacy has become a nexus of performance but also an object of commodification. Social media platforms feature an abundance of curated content on language-related themes, the upshot of which is the rise of an online industry around literacy edutainment. This article argues that language literacy edutainment in social media refashions multilingualism into a unique selling point; such edutainment creates playful translanguaging spaces that engender a “pop linguistics”, that is, a non-technical, user-friendly mode for learning about as well as co-creating languages. Using three examples of content creators who carve out for themselves a niche at the conjunction of English, Cantonese, and Mandarin across multiple platforms, the article demonstrates that the capacity of translanguaging to go between and beyond semiotic boundaries, as well as to transform lived experience, affords it a creative-critical potential and renders it amenable as a business concept, a pedagogical strategy, and a medium for articulating urban dialects. By proactively engaging in translanguaging at the confluence of platformization and postmultilingualism, a new generation of content creators are opening up pop linguistics as a counterpoint to conventional language literacy practices in legacy institutions.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"67 ","pages":"Article 100933"},"PeriodicalIF":3.1,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144892995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The discourse of sharing in digital spaces – Power, identity, and community","authors":"Wei Ren, Andrew S. Ross","doi":"10.1016/j.dcm.2025.100936","DOIUrl":"10.1016/j.dcm.2025.100936","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"67 ","pages":"Article 100936"},"PeriodicalIF":3.1,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144902291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}