Discourse Context & Media最新文献

From exile to visibility: Performative translation and identity construction of TikTok refugees on Xiaohongshu 从流亡到可见：小红书TikTok难民的行为翻译与身份建构

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-06-01 Epub Date: 2026-03-10 DOI: 10.1016/j.dcm.2026.101006

Jianxin Yang , Pingyan Li

{"title":"From exile to visibility: Performative translation and identity construction of TikTok refugees on Xiaohongshu","authors":"Jianxin Yang , Pingyan Li","doi":"10.1016/j.dcm.2026.101006","DOIUrl":"10.1016/j.dcm.2026.101006","url":null,"abstract":"<div><div>This study investigates how TikTok Refugees, users displaced by the TikTok ban, construct and perform their identities in their first posts on Xiaohongshu, a major Chinese social media platform. Drawing on Goffman’s dramaturgical theory and grounded textual analysis of 207 first posts, the study proposes a performative translation model of cross-cultural self-presentation. Five recurring identity roles (Refugee, Witness, Connector, Mediator, and Collaborator) and five performative strategies (Translation, Emotion, Comparison, Ritual, and Authenticity) were identified, showing how digital migrants convert the uncertainty of exile into visible acts of belonging. Findings reveal that the first post functions as a ritualized entry performance oriented simultaneously toward human viewers and algorithmic systems. These performances are the outcome of backstage textual rehearsal, cultural translation, and calibration to platform visibility norms. Identity thus emerges as a dynamic, iterative process of performative translation, where linguistic, affective, and technical elements converge to sustain cross-cultural participation. This study extends Goffman’s dramaturgy into algorithmically mediated and transnational settings by reconceptualizing the digital stage as a mediated environment shaped by visibility logics and affective infrastructures. The concept of performative translation provides a new lens for understanding digital literacy and intercultural competence under platform geopolitics, demonstrating that in global digital ecologies, belonging is performed, ratified, and algorithmically circulated.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"71 ","pages":"Article 101006"},"PeriodicalIF":3.1,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147388321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Invented voices in Chinese online comments: A footing analysis of embedded principals and constructed direct speech 中文网络评论中的虚构语音：嵌入主体与构造直接引语的立足点分析

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-04-01 Epub Date: 2026-02-07 DOI: 10.1016/j.dcm.2026.100978

Yadong Guo, Yushu Luo

{"title":"Invented voices in Chinese online comments: A footing analysis of embedded principals and constructed direct speech","authors":"Yadong Guo, Yushu Luo","doi":"10.1016/j.dcm.2026.100978","DOIUrl":"10.1016/j.dcm.2026.100978","url":null,"abstract":"<div><div>While extensive research has explored the characteristics of social media comments, the playful use of direct speech in commentary has received relatively little attention. Building on prior findings and our pilot study, this research proposes the term “invented voice” (IV) alongside “embedded principal” (EP) and “constructed direct speech” (CDS), analyzing data collected from the RedNote community within the framework of Goffman’s footing theory. Our analysis reveals several key insights: (1) Invented voices may be categorized along three dimensions, those being EPs’ speaking capabilities, the relational distance between EPs and posters, and the realization richness of CDS (e.g., two-turn combination, multimodality); (2) Chinese netizens tend to employ a diverse array of multimodal resources and offer comments that feature puns within their invented voices; (3) These invented voices serve six pragmatic functions, those being to enhance agency, deploy humor, mitigate face-threatening acts, represent social realities, express affect, and convey information. Ultimately, these voices may construct reality through interactions among collective audiences. This study contributes to the further development of the conception of footing, reexamining speakers’ roles in direct speech on social media and outlining their practical implications for future research on creative language use.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"70 ","pages":"Article 100978"},"PeriodicalIF":3.1,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146174344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Performing the ideal scholar-self: Interplay between digital trans-literacies and neoliberal academic identity in overseas Chinese PhD student vlogs 表现理想的学者自我：海外华人博士生视频中数字跨文化与新自由主义学术认同的相互作用

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-04-01 Epub Date: 2026-01-27 DOI: 10.1016/j.dcm.2026.100975

Zhuyuan Han , John P. O’Regan , Xinyue Bai , John Chi-Kin Lee , Michelle Mingyue Gu

{"title":"Performing the ideal scholar-self: Interplay between digital trans-literacies and neoliberal academic identity in overseas Chinese PhD student vlogs","authors":"Zhuyuan Han , John P. O’Regan , Xinyue Bai , John Chi-Kin Lee , Michelle Mingyue Gu","doi":"10.1016/j.dcm.2026.100975","DOIUrl":"10.1016/j.dcm.2026.100975","url":null,"abstract":"<div><div>In an era where academic identity is increasingly shaped by digital platforms, this study investigates how overseas Chinese PhD students utilize academic life vlogs on Xiaohongshu to perform the “ideal scholar-self” amid neoliberal academic pressures. While prior research has explored doctoral identity in institutional or text-based social media contexts, little attention has been paid to how students construct academic personae through the multimodal, affectively rich genre of vlogs. This study analyzes 49 vlogs produced by six Chinese doctoral students based in the UK and Hong Kong, employing multimodal discourse analysis and digital ethnography through the lens of Digital Trans-literacies (DTL), which denotes the ability to orchestrate linguistic, visual, emotional, and platform-specific resources to construct meaning and identity. Findings reveal that vloggers curate aspirational academic selves by performing self-discipline, productivity, emotional resilience, and personal growth, aligning with neoliberal ideals. Yet these performances also stage burnout, anxiety, and irony, subtly resisting dominant discourses. The “ideal scholar-self” functions as a powerful reference point for identity construction, while the vlogger persona operates simultaneously as a curator of academic life and a coping mechanism, enabling students to assert legitimacy and seek recognition within both academic and digital communities.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"70 ","pages":"Article 100975"},"PeriodicalIF":3.1,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146045283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multimodal time–space-interaction analysis of content creators’ translocal trajectories 内容创作者跨域轨迹的多模态时空交互分析

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-04-01 Epub Date: 2026-02-05 DOI: 10.1016/j.dcm.2026.100977

Elisabetta Adami

{"title":"Multimodal time–space-interaction analysis of content creators’ translocal trajectories","authors":"Elisabetta Adami","doi":"10.1016/j.dcm.2026.100977","DOIUrl":"10.1016/j.dcm.2026.100977","url":null,"abstract":"<div><div>This paper examines social media content creators’ practices development over time and across platforms, through the case of @foodqood, an Italy-based food content creator who achieved megainfluencer status. An integrated multimodal time–space-interaction analysis of the creator’s 3-year long production on TikTok, Instagram and YouTube maps shifts in semiotic resources and audience engagement. Findings identify three phases in the creator’s practices, showing a trajectory from experimentation to institutionalisation. Changes through time and variations across spaces, cross-checked with followers’ prompts and responses, reveal shifts in identity performances and prioritised audience segments. The time–space-interaction analysis evidences complex dynamics of influence between grassroots and institutional practices, and between agency in sign-making and dominant semiotic regimes, including ethnoracialised linguistic ideologies. The study advances a social semiotic approach that includes translanguaging for the analysis of translocality. Using provenance to identify the cultural dimensions in semiotic assemblages allows for nuanced considerations of the import of dimensions such as lifestyles and space-specific affiliations alongside geopolitical and ethnolinguistic provenances. It mitigates the risks of unbalanced analyses towards named languages, and reductionist interpretations of cultural phenomena solely/chiefly along a geopolitically-defined local–global continuum. The study addresses gaps in research on content creators by integrating a longitudinal perspective to multimodal analysis. It also raises questions regarding the (self-)exploitation and (self-)erasure of minoritized identities in social media ecosystems increasingly shaped by corporate interests.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"70 ","pages":"Article 100977"},"PeriodicalIF":3.1,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146174342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multimodal irony in public responses to digitally mediated NHS COVID-19 messaging 公众对数字媒介NHS COVID-19消息的反应中的多模式讽刺

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-04-01 Epub Date: 2026-02-04 DOI: 10.1016/j.dcm.2026.100976

Yuze Sha , Gavin Brookes

{"title":"Multimodal irony in public responses to digitally mediated NHS COVID-19 messaging","authors":"Yuze Sha , Gavin Brookes","doi":"10.1016/j.dcm.2026.100976","DOIUrl":"10.1016/j.dcm.2026.100976","url":null,"abstract":"<div><div>This study investigates how multimodal irony is discursively constructed in the expression of stance and evaluation in comments responding to the UK National Health Service’s (NHS) COVID-19 policy posts on Twitter/X. Using a discursive pragmatic approach, we identified and analysed comments containing instances of multimodal irony targeting COVID-19 policies, institutional authorities, and policy supporters. Our analysis shows that multimodal irony enables users to express negative stance and evaluation indirectly, reframe institutional messaging, and construct in-group alignment among those expressing dissatisfaction by creating and conventionalising semiotic signals. We argue Twitter/X’s platform features, including textual brevity, multimodal richness, threaded interaction, and perceived anonymity, to be critical factors in enabling the construction and circulation of such content. While we do not claim that the comment dataset we analyse represents general public opinion, the ironic responses identified may nonetheless carry communicative influence with other social media users due to their perceived authenticity and peer-like positioning. This influence is likely amplified by platform dynamics which favour affectively loaded and oppositional content, leading to an overrepresentation of dissenting voices relative to more compliant or non-evaluative responses. Significantly, these comments form part of the broader discursive ecosystem of digital crisis communication – in this case, relating to COVID-19 – in which institutional messages are not passively received but actively evaluated, reinterpreted and reframed. This study additionally offers an empirically grounded framework for identifying and analysing multimodal irony in social media discourse and highlights its relevance for understanding the negotiation of institutional legitimacy in digitally mediated contexts of public health communication.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"70 ","pages":"Article 100976"},"PeriodicalIF":3.1,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146174343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Challenges and possibilities of livestreaming in health communication: The felicitousness of interaction in breast cancer awareness live events 健康传播中直播的挑战与可能性：乳腺癌意识直播活动互动的合意性

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-04-01 Epub Date: 2026-02-11 DOI: 10.1016/j.dcm.2026.100986

Basma Salem , Paula Saukko , Jessica S. Robles

{"title":"Challenges and possibilities of livestreaming in health communication: The felicitousness of interaction in breast cancer awareness live events","authors":"Basma Salem , Paula Saukko , Jessica S. Robles","doi":"10.1016/j.dcm.2026.100986","DOIUrl":"10.1016/j.dcm.2026.100986","url":null,"abstract":"<div><div>The multimodal and interactive affordances of livestreaming have been studied in, for example, gaming, sports, education and live-tv. We analysed livestreaming in the rarel-studied context of health campaigns, focusing on breast cancer Facebook live events in Egypt. Drawing on Goffman’s situational analysis and conversation analytic insights on turn-taking, we examined the felicitousness of the local interaction: whether audience members who participated by posting in the chat received appropriate responses to their comments. We identified three common interactional situations that revealed unique challenges and affordances in these livestreaming events. The most common audience comment praised the campaigners’ work and, when responded to by an appropriate appreciation (emoji), enhanced amicable communication. Participants also regularly asked medical questions, which could be answered or not. Personal medical questions were often not answered or sometimes responded to with asking the member of audience to contact their own doctor, which suggested misaligned expectations of a focused, individual medical consultation as opposed to the role-based general informational purpose of the livestreaming event. The livestreams also had a high volume of audience comments, which led to many not receiving responses and users thus reposted questions or answered others’ questions, potentially resulting in peer-to-peer learning, but possibly also incoherence, misinformation, and frustration. Findings suggest that livestreaming affords phatic communication and interaction but also poses situational and technological challenges specific to the health context, especially treatment of unanswered questions, with contributions to the emerging research on interaction in livestreaming and practice of health campaigns.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"70 ","pages":"Article 100986"},"PeriodicalIF":3.1,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146174345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Drama, dialogicity and personalization in the circulation of a viral TikTok story: a narrative-as-practice approach to online retellings 热门TikTok故事传播中的戏剧性、对话性和个性化：一种以叙事为实践的在线复述方法

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-02-01 Epub Date: 2026-01-17 DOI: 10.1016/j.dcm.2025.100973

Jungyoon Koh , Anna De Fina

{"title":"Drama, dialogicity and personalization in the circulation of a viral TikTok story: a narrative-as-practice approach to online retellings","authors":"Jungyoon Koh , Anna De Fina","doi":"10.1016/j.dcm.2025.100973","DOIUrl":"10.1016/j.dcm.2025.100973","url":null,"abstract":"<div><div>The sharing and retelling of stories plays an important role in the circulation of viral online discourses; yet, there exists relatively little research on online retellings. Drawing on a narrative-as-practice approach (<span><span>De Fina, 2021</span></span>), we analyze seven YouTubers’ retellings of a viral TikTok story to demonstrate how these stories are shaped by their embedding within online environments defined by the need to create and maintain participation and engagement as a basis for popularity and monetization. Given the processes of production and reception that are characteristic of such environments, our analysis focuses on the linguistic and multimodal strategies that YouTubers deploy to make their own renderings of other people’s stories engaging and attractive for viewers. We find that YouTubers dramatize the story by presenting themselves as if in dialogue with the original storytellers and characters, often by using a method we call “showing and speaking” (i.e. playing the original video then providing commentary), and by taking up highly affective stances through their use of camera zoom, facial expressions, and other linguistic and multimodal resources. The YouTubers also personalize their retellings by revealing details about their lives to viewers and by relating their experiences to events that take place in the story. In our analysis of the comments, we find the YouTubers’ uses of such strategies for dramatization and personalization are taken up as indicative of their storytelling styles, which in turn seem to contribute to their ability to grow and sustain large followings online. Our study contributes to research on the circulation of stories across multiple platforms and to our understanding of how storytelling styles are constructed and received online.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"69 ","pages":"Article 100973"},"PeriodicalIF":3.1,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145977384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘And they say Leftists have no sense of humour’: Sanctioning interpretive failures as discursive gatekeeping on social media “他们还说左翼分子没有幽默感”：在社交媒体上，他们把解释上的失败视为话语把关

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-02-01 Epub Date: 2026-01-08 DOI: 10.1016/j.dcm.2026.100974

Noam Gal

引用次数: 0

Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse 政策清洗：企业微博话语中“工匠精神”政策的再语境化

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-02-01 Epub Date: 2025-12-13 DOI: 10.1016/j.dcm.2025.100971

Jingtian Sydney Wang , Debing Feng

{"title":"Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse","authors":"Jingtian Sydney Wang , Debing Feng","doi":"10.1016/j.dcm.2025.100971","DOIUrl":"10.1016/j.dcm.2025.100971","url":null,"abstract":"<div><div>While existing research has extensively explored corporate communications on social media, limited attention has been paid to how Chinese corporations leverage government policies to manage corporate reputation and foster government-enterprise relationships. This study addresses this gap by introducing the concept of “policywashing”, defined as the strategic reconstruction and mediation of state policies in corporate discourse. Drawing on framing theory and recontextualization, we analyze 170 Weibo posts from Chinese corporations to examine how they recontextualize the government-promoted “craftsmanship spirit” policy. Findings reveal that corporations repurpose this policy through four interrelated frames: product excellence, policy endorsement, employee excellence and audience engagement. These frames highlight tensions between corporate consumerism and corporate commitment to government policies. More critically, such repurposing risks distorting policy intent, thereby giving rise to the phenomenon of policywashing. This study contributes to understanding how corporations strategically appropriate state discourse for brand management, with implications for policy implementation and corporate accountability.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"69 ","pages":"Article 100971"},"PeriodicalIF":3.1,"publicationDate":"2026-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145738842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Overload opacity: Countervisuality and glitch aesthetics in AI-Generated Brainrot on Instagram 超载不透明度：Instagram上AI-Generated Brainrot的反视觉性和故障美学

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2026-02-01 Epub Date: 2026-01-06 DOI: 10.1016/j.dcm.2025.100972

Daniel Ungureanu

引用次数: 0