{"title":"The femininization of AI-powered voice assistants: Personification, anthropomorphism and discourse ideologies","authors":"Maria Grazia Sindoni","doi":"10.1016/j.dcm.2024.100833","DOIUrl":"10.1016/j.dcm.2024.100833","url":null,"abstract":"<div><div>Intelligent Voice Assistants (IVAs), such as Amazon Alexa, Apple Siri, Microsoft Cortana, and Google Assistant, have been mainstreamed as female by default, through voices, avatars, colour palette, and conversational cues. Even though tech companies tend to justify this systematic feminization on customers’ preferences, the ingrained gender biases have been raising concerns about the normalization of gendered, abusive, and toxic discourse practices.</div><div>In this paper, a multimodal critical discourse approach, combined with feminist philosophy, and notions of ‘digital domesticity’ will be applied to analyse examples of IVA’s coded responses, as well as personification and anthropomorphic conversational cues. The analysis aims to uncover the companies’ hidden ideologies as they emerge from coded (i.e., pre-established) conversational practices (i.e., what IVAs are expected to say to engage users) in response to users’ prompts that gender, sexualize, and ultimately harass IVAs – a practice that hard-wires women and subservience. The paper seeks to advance understanding of the intersection of design interface of IVAs with reference to the ideological gendering of IVAs, actively pursued by companies to increase user engagement.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100833"},"PeriodicalIF":2.3,"publicationDate":"2024-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142658496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Scaling as method: A three-stage, mixed-methods approach to digital discourse analysis","authors":"Jannis Androutsopoulos","doi":"10.1016/j.dcm.2024.100817","DOIUrl":"10.1016/j.dcm.2024.100817","url":null,"abstract":"<div><div>Drawing on research on graphic contextualization cues in punctuation and typography, this paper describes a three-stage, mixed-methods approach to digital discourse analysis. It introduces the terms ‘scale’ and ‘scaling’ as methodological metaphors for a researcher’s planned, yet contingent movement through formations of digital textual data that differ in terms of volume, method of collection, processing, and analysis. ‘Scaling-as-method’ aims to replace static binaries (such as ‘micro’ and ‘macro’, ‘small’ and ‘big’ data, ‘manual’ and ‘automated’ processing) by the vision of a researcher who shifts their degree of abstraction, or ‘distance’, towards digital data, while moving from close to distant reading and back again. The paper exemplifies this three-stage process on the example of the indignation mark, aka <!!1>, a twist on the iterated exclamation mark that is attested in digital discourse in various languages as a cue of double-voicing. The explorative examination of a small dataset (Stage 1) leads to the computational collection and distributional analysis of a much larger dataset (‘scaling up’, Stage 2), followed by the manual annotation of a selected subset of this data (‘scaling down’, Stage 3). Each stage draws on a different amount of data, which enables different techniques of processing and analysis, and relies on a specific combination of abductive, deductive, and inductive reasoning. Yet all three stages complement one another in a kaleidoscopic way towards understanding connections between punctuation practices and participatory political discourse online. Scaling as method is not a closed recipe, but an adaptable procedure that can be applied to a variety of discrete digital features. It does not aim to replace established methods of computational social media analysis, but to boost research that is predominantly based on the manual collection and annotation of social media data, and to enables a dialogue between multiple understandings of context.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100817"},"PeriodicalIF":2.3,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142539109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sharing second stories in online comforting interactions","authors":"Wei Ren, Yufei Li","doi":"10.1016/j.dcm.2024.100835","DOIUrl":"10.1016/j.dcm.2024.100835","url":null,"abstract":"<div><div>Online sharing has emerged as a pivotal means for individuals, particularly those facing challenges, to seek support. This study investigates how second stories are employed to comfort original posters in online support groups. Data were collected from two distinct online support groups, related to exam failures and relationship issues respectively, on the Chinese social media platform <em>Douban</em>, with 100 interactive segments from each group. We also examine whether thematic contexts shape the types and perspectives of second stories. The findings identified three types of second stories in the online comforting interactions, namely aligned, prospective, and divergent second stories. Netizens shared their personal experiences much more frequently than the experiences of others in their second stories, and the themes of the online groups significantly influenced the choices and perspectives of the second stories. In addition, the study details the dynamics of interactions between the original posters and those who replied, highlighting a spectrum of engagement levels from single responses to circular, linear, and multi-party interactions. These findings demonstrate the adaptive and context-sensitive nature of sharing second stories online in providing targeted emotional support within digital communities.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100835"},"PeriodicalIF":2.3,"publicationDate":"2024-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142527795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Surveillance at the (inter)face: A nexus analysis","authors":"Rodney H. Jones","doi":"10.1016/j.dcm.2024.100832","DOIUrl":"10.1016/j.dcm.2024.100832","url":null,"abstract":"<div><div>This paper discusses how facial recognition technology is changing the way interfaces are designed for digital surveillance. Drawing on work in mediated discourse analysis, it argues that interfaces for surveillance (as well as digital interfaces more generally) should be understood as <em>sites of engagement</em> where particular texts, bodies, social relationships, and social practices come together to make surveillance possible. To illustrate this framework, I analyse the controversial facial recognition service PimEyes, exploring how the ‘discourses in place’ on the PimEyes website, the ‘interaction orders’ it makes possible, and the ‘historical bodies’ that users bring to the site work together to lure users into using the service and contribute to the normalisation of digital surveillance using facial recognition. This paper contributes not just to our understanding of surveillance, but also to our understanding of digital interfaces more generally by showing how they function to enable new kinds of social identities, social relationships and social practices.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100832"},"PeriodicalIF":2.3,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142527793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Transmodal messenger interaction–Analysing the sequentiality of text and audio postings in WhatsApp chats","authors":"Katharina König","doi":"10.1016/j.dcm.2024.100818","DOIUrl":"10.1016/j.dcm.2024.100818","url":null,"abstract":"<div><div>The emerging field of digital conversation analysis is concerned with the study of practices with which participants accomplish shared meaning in different forms of digital communication. Methodologically, it is rooted in the sequential analysis of their coordinated conduct in digital environments, which takes into account the ways in which interlocutors make use of the semiotic resources the platforms provide. Based on messenger chats with text and voice messages from the <em>Mobile Communication Database</em> (MoCoDa) and a private collection, the paper develops the notion of ‘transmodal interaction’ as a new conceptual perspective on the microanalysis of temporally unfolding digital communication while also discussing methodological challenges the sequential integration of speech and writing poses to methods of data collection and processing. Subsequently, the paper showcases an interactional analysis of practices for introducing text and audio postings to transmodal discourse, which shows that voice messages are designed as rather personal postings participants can choose to contribute but which are rarely made relevant explicitly. Thus, a sequential perspective on transmodal messenger interaction offers valuable insights into participants’ perception of the semiotic potentials associated with different contribution modalities.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100818"},"PeriodicalIF":2.3,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142527794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital facilitation-as-a-process: The mismatch between promotional text and situated interaction","authors":"Elina Salomaa","doi":"10.1016/j.dcm.2024.100834","DOIUrl":"10.1016/j.dcm.2024.100834","url":null,"abstract":"<div><div>This paper examines facilitation-as-a-process, which is characterized by its aims to challenge the traditional top-down leadership formats by empowering employees to achieve their goals without control. In this sense, the idea of facilitation reflects the ideologies of the New Work Order. By looking at both a promotional website of a digital platform and the use of this platform in situated interaction, the study shows how these ideologies are (re)constructed in and through promotional texts and how the claims are or are not enacted in actual in-situ interaction in two organizations. Drawing on critical discursive psychology and the distinction of Discourses (big-D) and discourse (little-d), it is first shown that New Work Order ideals are reconstructed on the website by relying on two key Discourses: The Discourse of Empowerment and the Discourse of Textualization. Secondly, using authentic chat discussions from two organizations, it is shown that the organizations do not orient to these ideologies presented on the website, but rather maintain and reproduce more traditional patterns of interaction, similar to, for example, classroom interaction. In this respect, the study shows how the promise of changing the traditional leadership formats and empowering employees, as presented in the facilitation literature and the platform’s promotional texts, remains purely ideological.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100834"},"PeriodicalIF":2.3,"publicationDate":"2024-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142445601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perspectivization in the thematic exploration of atypical depressive self-talk in an unmanaged online depression community on Weibo","authors":"Yating Chen, Charity Lee, Pei Soo Ang","doi":"10.1016/j.dcm.2024.100820","DOIUrl":"10.1016/j.dcm.2024.100820","url":null,"abstract":"<div><p>Unmanaged online depression communities (ODCs), which are self-formed without managers or professional support groups, are characterized by negative emotional sharing that is often context-absent and highly self-attentional. The atypical features of emotional narratives pose challenges for examining the communities’ communication patterns and themes of sensemaking. This study explores some methodological perspectives for conducting a thematic analysis of the mundane, fragmented, and uncontextualized emotions related to depression in the largest unmanaged ODC in Weibo, named ‘Zoufan’. By adopting the small stories research paradigm from narrative analysis and incorporating the concept of perspectivization, this study offers an in-depth thematic and narrative analysis of depressive self-talk online. It first identifies three salient theme clusters – ‘punishment’, ‘deprivation’, and ‘failure’ – to reveal how the ‘Zoufan’ members conceptualize their lived experience with depressive episodes, and then maps the theme clusters with the commenters’ passive, powerless, and paradoxical perspectivization of the self in their narratives. Methodologically, the study underscores the effectiveness of small stories research in the thematic exploration of atypical depressive self-talk on social media. Practically, it provides insights for mental health professionals, educators, parents, and other stakeholders to better understand depressive self-talk in the context of Weibo.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"62 ","pages":"Article 100820"},"PeriodicalIF":2.3,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142168001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Yu haf no idr how feckin fablus I feel rite now”: “Wine mom” humour in an online support group for mothers during COVID-19","authors":"Vincent Wai Sum Tse , Olga Zayts-Spence","doi":"10.1016/j.dcm.2024.100816","DOIUrl":"10.1016/j.dcm.2024.100816","url":null,"abstract":"<div><p>During the COVID-19 pandemic, the “wine mom” phenomenon exploded in online spaces. This paper examines “wine mom” discourse in a Facebook support group for mothers in Hong Kong. We define the “wine mom” as a humorous memetic resource. It is culturally recognisable and associated with women’s (including mothers’) drinking. Drawing on 30 “wine mom” threads from the support group, we use interactional sociolinguistics and multimodal discourse analysis to examine humour performance and humour support in the data. We identify a range of linguistic and multimodal strategies that the support group members use to construct and respond to “wine mom” humour. A focus on particularly popular threads demonstrates that the members playfully blend advice-giving with genres such as breaking news. Humorous advice centres on various COVID-19-related practices and realities, including quarantining and self-testing. We discuss how by joking about wine and drinking, the women do more than being humorous: they build rapport and solidarity, and provide support to each other during the pandemic.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"61 ","pages":"Article 100816"},"PeriodicalIF":2.3,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S221169582400062X/pdfft?md5=a6905a10ad7b3d9f44761a281233905b&pid=1-s2.0-S221169582400062X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142136165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Zhuge Kongming becomes reborn as a clownish partygoer!”: Linguistic carnivalization, critical metapragmatics of danmu, and mediatized neoliberal (inter)subjectivity","authors":"Zhixin Liu","doi":"10.1016/j.dcm.2024.100815","DOIUrl":"10.1016/j.dcm.2024.100815","url":null,"abstract":"<div><p>The Chinese video-sharing platform of bilibili experiences a ‘Kongming fever’, wherein danmu commenters collectively parodize the historical figure Zhuge Kongming, a pre-existing indexical of Confucianist value beliefs institutionalized by the official authority. Drawing upon Bakhtinian carnivalesque (‘free and familiar contact’ and ‘parodic profanation’), the present study proposes the analytical framework of ‘linguistic carnivalization’ as a <em>critical</em> metapragmatic approach (i.e., subjectivity-oriented). The multimodal analysis of danmu comments reveals how digital users appropriate multiple semiotic resources to construct carnivalesque, including vulgar linguistic varieties from media culture, netspeak genre, poetic patterns of textual repetition, and inversive sign vehicles and rescripting. As a discursive-affective effect of such carnivalization processes, Kongming’s ‘serious’ Confucianist personae and indexed ideological expectations become playfully mediatized, profaned, and transformed into new images of personhood (‘livestreaming microcelebrity’ and ‘hedonic partygoer’) according to mass popular culture. In so doing, the Chinese netizens metapragmatically negotiate existing sociocultural hierarchies and reposition themselves as neoliberal subjects. This paper further suggests that the ‘inside-out’ and ‘down-to-earth’ power of linguistic carnivalization does not simply reside in creating aesthetic humor within a local cybercommunity, but importantly owns critical implications for illuminating variegated forms of neoliberal discourse and (re)production of neoliberal subjectivity under large-scale political economic conditions.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"61 ","pages":"Article 100815"},"PeriodicalIF":2.3,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142122162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HRT in DMC? the orthographic representation of high rising terminals in WhatsApp","authors":"Christian Ilbury","doi":"10.1016/j.dcm.2024.100819","DOIUrl":"10.1016/j.dcm.2024.100819","url":null,"abstract":"<div><p>Contemporary research has shown that a combination of qualitative and quantitative methods is productive in exploring patterns of Digitally Mediated Communication (DMC). In this paper, I demonstrate the analytical potential of this approach by studying the typographic representation of a prosodic feature of spoken language – High Rising Terminals (HRTs, e.g., that beer pong place I went for my birthday?) – in a large corpus of WhatsApp messages (96,471 messages; 594,183 words) sent by 15 young British adults. Combining methods and approaches from variationist and interactional sociolinguistics, I show that the orthographic representation of HRTs patterns in pragmatically similar ways to the feature in speech in that it most frequently functions as a way of verifying the interlocutors’ comprehension of discourse-new information. The precise rate and pragmatic function of this feature, however, appears to be constrained by the textual modality of the platform. Concluding, I join others in arguing for the analytical potential of employing a multidimensional approach to studying variable patterns of DMC.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"61 ","pages":"Article 100819"},"PeriodicalIF":2.3,"publicationDate":"2024-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2211695824000655/pdfft?md5=5562f8bb1e3cd33ce39c2c9dbaf22cc2&pid=1-s2.0-S2211695824000655-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142096108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}