Discourse Context & Media最新文献

Seeking romance in a marketplace of profiles: a commentary 在档案市场中寻找浪漫：评论

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-09-27 DOI: 10.1016/j.dcm.2025.100948

Ilana Gershon

引用次数: 0

Multimodal narratives of climate denial: A novel, visual-first methodology for analysing conspiracy theory discourse on Instagram 气候否认的多模式叙事：一种新颖的、视觉优先的方法，用于分析Instagram上的阴谋论话语

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-09-17 DOI: 10.1016/j.dcm.2025.100946

Caroline Gardam, Michelle Riedlinger, Daniel Angus, Xue Ying (Jane) Tan

{"title":"Multimodal narratives of climate denial: A novel, visual-first methodology for analysing conspiracy theory discourse on Instagram","authors":"Caroline Gardam, Michelle Riedlinger, Daniel Angus, Xue Ying (Jane) Tan","doi":"10.1016/j.dcm.2025.100946","DOIUrl":"10.1016/j.dcm.2025.100946","url":null,"abstract":"<div><div>Problematic information about climate change in online spaces can impact public awareness about climate change’s causes, impacts, and mitigation strategies, contributing to declining trust in science and diminished effectiveness of climate policies. Problematic climate discourses often overlap with conspiratorial material in denial communities; members may hold low levels of trust in social institutions. On social media, misinformation travels further and faster when it is multimodal, yet this area of scholarship remains relatively unexamined, particularly on the distinctly multimodal platform, Instagram. This paper uses a corpus of Instagram posts labelled with the hashtag #climatechangehoax to develop a visual-first methodology for analysing problematic climate change content on social media. Combining unsupervised machine learning, co-hashtag analysis, and multimodal critical discourse analysis (MCDA), we identify dominant visual clusters and examine how the semiotic resources present within a cluster’s posts can articulate meaning. The most salient visual signature that we identified aligns climate denial and the chemtrails conspiracy theory; this signature predominantly comprises photographs of skies containing clouds or condensation trails. Within this cluster, other modalities entreat the viewer to use their own senses for proof, together representing an interdiscursive formation where embodied perception (“Look to the skies”) is privileged over scientific authority. Here, visual cues are reconfigured as evidence of elite deception. Hashtags in post text reinforce these conspiratorial meanings and, through co-hashtag networks, structurally align climate denial within an assemblage of anti-elite, post-truth discourse, and the broader conspiratorial community.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100946"},"PeriodicalIF":3.1,"publicationDate":"2025-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145106608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From “Otherness” to “Intercultural Mutualism”: A study on media discourse strategies and intercultural communication of Rose on Douyin 从“他者”到“跨文化互惠”：抖音玫瑰的媒介话语策略与跨文化传播研究

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-09-12 DOI: 10.1016/j.dcm.2025.100947

Jie Guo

{"title":"From “Otherness” to “Intercultural Mutualism”: A study on media discourse strategies and intercultural communication of Rose on Douyin","authors":"Jie Guo","doi":"10.1016/j.dcm.2025.100947","DOIUrl":"10.1016/j.dcm.2025.100947","url":null,"abstract":"<div><div>This study examines the transformative potential of short video platforms in reshaping cross-cultural narratives through the case of Rose, an African woman who married into a rural Chinese family and gained prominence on Douyin. By analyzing her video content and audience interactions, the research explores how Rose employs media discourse strategies to deconstruct stereotypical “otherness” and foster intercultural mutualism. Utilizing multimodal discourse analysis and digital ethnography, the study identifies three core mechanisms: (1) the construction of a hybrid cultural identity that deconstructs binaries through multimodal storytelling, critically leveraging Douyin’s visual-centric and editing affordances; (2) the cultivation of empathetic engagement that transcends algorithmic intimacy to foster transcultural solidarity by navigating the platform’s “emotional economy”; and (3) the tactical negotiation of Douyin’s algorithmic governance to balance visibility with cultural authenticity. Findings reveal that Rose’s videos construct a “third space” where cultural differences are negotiated through everyday practices, a process fundamentally mediated and shaped by the platform’s technical and cultural logics. This case illustrates the potential of grassroots creators to challenge deeply ingrained stereotypes within the specific constraints and opportunities of platform mediation, advancing a dynamic process of mutual becoming.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100947"},"PeriodicalIF":3.1,"publicationDate":"2025-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“We want you to be informed”: Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts “我们希望你被告知”：在生物学视频摘要中重新语境化科学知识的修辞和实用策略

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-09-11 DOI: 10.1016/j.dcm.2025.100938

Olga Dontcheva-Navratilova

{"title":"“We want you to be informed”: Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts","authors":"Olga Dontcheva-Navratilova","doi":"10.1016/j.dcm.2025.100938","DOIUrl":"10.1016/j.dcm.2025.100938","url":null,"abstract":"<div><div>This paper adopts a multimodal discourse analysis approach to explore the recontextualisation of scientific information facilitated by multimodal affordances in the remediated genre of the video abstract. It focuses on rhetorical and pragmatic strategies realised by metadiscourse resources enhancing audience engagement and tailoring scientific content to the consensual knowledge of the non-expert audience. Despite the recent interest in the study of recontextualisation in multimodal scientific genres, a relationship between the rhetoric, pragmatics and metadiscourse dimensions involved in the recontextualisation of expert knowledge in digital academic genres has not been established. This study undertakes to fill this gap by analysing relationships in a set of rhetorical and pragmatic strategies and metadiscourse resources involved in the recontextualisation of scientific content in <em>Current Biology</em> video abstracts. The investigation is carried out on a corpus of 20 video abstracts in the field of biology published online on the website of the journal <em>Current Biology</em> (Cell Press) in the period 2020–2023. The study contributes to our understanding of recontextualisation of specialised knowledgeby exploring the adaptation and repragmatisation of verbal and non-verbal resources and proposing a typology of biology video abstracts based on the identified strategies.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100938"},"PeriodicalIF":3.1,"publicationDate":"2025-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145049792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Transpositioning through visual translanguaging creativity: A multimodal analysis of a Chinese wanghong vlogger’s identity performance on YouTube 视觉跨语言创意中的换位：一位中国网红视频博主在YouTube上的身份表现的多模态分析

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-09-03 DOI: 10.1016/j.dcm.2025.100937

Yilei Wang , Dezheng (William) Feng , Jing Zhang

{"title":"Transpositioning through visual translanguaging creativity: A multimodal analysis of a Chinese wanghong vlogger’s identity performance on YouTube","authors":"Yilei Wang , Dezheng (William) Feng , Jing Zhang","doi":"10.1016/j.dcm.2025.100937","DOIUrl":"10.1016/j.dcm.2025.100937","url":null,"abstract":"<div><div>This study analyzes how the popular Chinese vlogger Li Ziqi represents herself and the Chinese culture on YouTube for a global audience. It addresses two key issues of identity performance in vlogging: the transpositioning of the self drawing upon pluralized cultural repertories, and the deployment of multimodal resources for identity construction. We extend the notion of translanguaging to multimodal meaning-making practices and explicate the complexity of transcultural identities. Our analysis reveals a high level of multimodal translanguaging creativity in Li Ziqi’s videos, where mise-en-scène, cinematography, and music are orchestrated to blend the traditional Chinese aesthetics with modern, commercialized styles. This multimodal translanguaging creativity allows Li to position herself simultaneously as a romanticized farmer, a postfeminist folk artist, and a Chinese cuisine bon vivant. Each persona reflects further layers of transpositioning—where traditional and (post)modern, local and global, rural and cosmopolitan attributes are seamlessly integrated. This study furthers our understanding of identity hybridity in translocal vlogging as well as multimodal translanguaging as a key strategy for identity performance in social media discourse.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"68 ","pages":"Article 100937"},"PeriodicalIF":3.1,"publicationDate":"2025-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144989578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Vernacular performance, indexical shift, and algorithmic self: A precariat’s rise to fame on Douyin 方言表演、指数转换和算法自我：抖音上一个无产者的成名之路

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-08-30 DOI: 10.1016/j.dcm.2025.100935

Shuang Gao, Paul Cooper

引用次数: 0

The discourse of sharing in digital spaces – Power, identity, and community 数字空间中分享的话语——权力、身份和社区

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-08-26 DOI: 10.1016/j.dcm.2025.100936

Wei Ren, Andrew S. Ross

引用次数: 0

Pop linguistics in social media: translanguaging and literacy edutainment 社交媒体中的流行语言学：译语与识字寓教于乐

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-08-25 DOI: 10.1016/j.dcm.2025.100933

Tong King Lee

{"title":"Pop linguistics in social media: translanguaging and literacy edutainment","authors":"Tong King Lee","doi":"10.1016/j.dcm.2025.100933","DOIUrl":"10.1016/j.dcm.2025.100933","url":null,"abstract":"<div><div>In the age of platformization, literacy has become a nexus of performance but also an object of commodification. Social media platforms feature an abundance of curated content on language-related themes, the upshot of which is the rise of an online industry around literacy edutainment. This article argues that language literacy edutainment in social media refashions multilingualism into a unique selling point; such edutainment creates playful translanguaging spaces that engender a “pop linguistics”, that is, a non-technical, user-friendly mode for learning about as well as co-creating languages. Using three examples of content creators who carve out for themselves a niche at the conjunction of English, Cantonese, and Mandarin across multiple platforms, the article demonstrates that the capacity of translanguaging to go between and beyond semiotic boundaries, as well as to transform lived experience, affords it a creative-critical potential and renders it amenable as a business concept, a pedagogical strategy, and a medium for articulating urban dialects. By proactively engaging in translanguaging at the confluence of platformization and postmultilingualism, a new generation of content creators are opening up pop linguistics as a counterpoint to conventional language literacy practices in legacy institutions.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"67 ","pages":"Article 100933"},"PeriodicalIF":3.1,"publicationDate":"2025-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144892995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

‘Responding to “thank you” properly’: Mediated metapragmatic repertoires in an English language teaching YouTube video “正确地回应”“谢谢”：YouTube英语教学视频中介导的元语用技巧

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-08-20 DOI: 10.1016/j.dcm.2025.100934

Erhan Aslan

{"title":"‘Responding to “thank you” properly’: Mediated metapragmatic repertoires in an English language teaching YouTube video","authors":"Erhan Aslan","doi":"10.1016/j.dcm.2025.100934","DOIUrl":"10.1016/j.dcm.2025.100934","url":null,"abstract":"<div><div>Digitally mediated communication has not only transformed the ways in which information is created, shared, and consumed, but it also has increased ordinary internet users’ understanding of and reflection on language and its use in the real world. Investigating the observable online interactions on social media platforms can shed light on sociolinguistic realities of language including the complexity and fluidity of everyday linguistic forms and communicative contexts. Drawing on mediated discourse analysis, this study explores the process of metapragmatic meaning making in a viral YouTube video from the channel “English with Lucy” that focuses on teaching English to speakers of other languages. In the video the channel host presents sociopragmatic knowledge and tips about appropriate responses to the speech act of thanking drawing on mediational means such as language (e.g., intonation, degrees of formality), social actors, communication contexts, and age in explaining different ways of responding to thanks. The metapragmatic commentary reveals alternative responses demonstrating variation across temporal, spatial and personal dimensions. The findings highlight the intricate nexus of divergent and shared metapragmatic repertoires associated with a simple everyday language form and the role of social media in mediating interactions between translocal content creators and their followers.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"67 ","pages":"Article 100934"},"PeriodicalIF":3.1,"publicationDate":"2025-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144864519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Open online peer support on dementia for family care partners in the Finland-Swedish minority context 芬兰-瑞典少数民族背景下家庭护理伙伴关于痴呆症的开放在线同伴支持

IF 3.1 2区文学

Discourse Context & Media Pub Date : 2025-08-15 DOI: 10.1016/j.dcm.2025.100932

Camilla Wide

{"title":"Open online peer support on dementia for family care partners in the Finland-Swedish minority context","authors":"Camilla Wide","doi":"10.1016/j.dcm.2025.100932","DOIUrl":"10.1016/j.dcm.2025.100932","url":null,"abstract":"<div><div>The aim of this study is twofold. On the one hand, it investigates what possibilities there are to find open online support discussions for Finland-Swedish family care partners of people living with dementia. On the other hand, it analyzes how support is expressed in those open discussions that can be found. The data of the study consist of two subsets: web pages and social media accounts of dementia care providers and Swedish-language media in Finland especially, and nine open Facebook threads with discussions on dementia expressing support to family care partners of people living with dementia. The first dataset is analyzed utilizing a passive nethnographic method. Focusing on expressions of emphatic communication, the second dataset is analyzed using content analysis and coded with the mixed methods software MAXQDA. As the results show, it is difficult to find open online channels for support discussions on dementia in Swedish in Finland. At the same time, the discussions that can be found convey how important they are to those participating in them. The availability of open online support discourses provides additional comfort and help to those living with dementia and their care partners. Online support discussions are thus important per se, irrespective of the fact that offline services are provided fully and sufficiently also in Swedish in Finland.</div></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"67 ","pages":"Article 100932"},"PeriodicalIF":3.1,"publicationDate":"2025-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144840640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0