{"title":"“So-called influencers”: Stancetaking and (de)legitimation in mediatized discourse about social media influencers","authors":"Olivia Droz-dit-Busset","doi":"10.1016/j.dcm.2022.100629","DOIUrl":"10.1016/j.dcm.2022.100629","url":null,"abstract":"<div><p>As contemporary wordsmiths and new-generation copywriters, Social Media Influencers (henceforth SMIs) are inherently germane to critical sociolinguistics. Interested in wider cultural discourses about contemporary forms of ‘independent’ language work, this paper examines English-language news media representations of SMIs. The empirical focus of my analysis is a dataset of 143 news stories collected from major ‘broadsheet’ newspapers and LexisNexis. Specifically, I identify two contradictory stances – celebration and derision – by which SMIs are popularly framed. It is in this way, and following van Leeuwen (2007), that their cultural status and work is (de)legitimized. Using the legitimation tactics of <em>theoretical rationalisation</em> and <em>mythopoesis</em>, celebratory stances in my data construct SMIs as a perfect fit for today’s ideal of entrepreneurial success – as ambitious, self-optimizing and risk-taking individuals – ultimately contributing to the recasting of independent and sometimes precarious employment as aspirational ‘entrepreneurship’. Conversely, derisory stances built on the legitimation tactics of <em>moral evaluation</em> and <em>authorisation</em> lament their lack of work ethic as well as their interloping into industries that do not want them. Thus, the news media appear to both applaud SMIs for their entrepreneurial careers and be vested in sanctioning them for foregoing gatekeepers by not following traditional career paths to stable employment. Ironically, and perhaps even hypocritically, the latter are precisely the kind of employment that are increasingly difficult for many young people to access while the former still prerequisite considerable privilege to be able to pursue.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"49 ","pages":"Article 100629"},"PeriodicalIF":2.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2211695822000526/pdfft?md5=dc25f1d427e244ba4c228e3615d6d0d3&pid=1-s2.0-S2211695822000526-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81400912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"All you need is guitar pedals: The communicative construction of material culture in YouTube product reviews","authors":"Will Gibson","doi":"10.1016/j.dcm.2022.100626","DOIUrl":"10.1016/j.dcm.2022.100626","url":null,"abstract":"<div><p>Through an interactionist analysis of guitar pedal review videos this paper explores the communicative practices of product reviewing in YouTube. Focussing on one guitar pedal, the analysis reveals how reviewers positioned the pedal as an ‘idealised object’ and as part of the ‘material good life’ of guitarists. Reviewers’ communicative strategies projected a sense of shared intersubjective experience of the pedal by bracketing out issues of knowledge, skill, and access to technology, and by constructing the vloggers’ credentials as reviewers. This analysis contributes to our understanding of the structures of consumer cultures on YouTube, showing how reviewers communicatively construct audiences, products, themselves, and, more generally, the practices of material culture use in this specific art world. I argue that the interactionist perspective adopted here is an important and under-used framework for analysing consumer culture, and that it helps us to see how material culture is manufactured as a discursive, communicative act through the mundane activities of reviewing.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"49 ","pages":"Article 100626"},"PeriodicalIF":2.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81322333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tara Coltman-Patel, William Dance, Z. Demjén, D. Gatherer, Claire Hardaker, E. Semino
{"title":"‘Am I being unreasonable to vaccinate my kids against my ex’s wishes?’ – A corpus linguistic exploration of conflict in vaccination discussions on Mumsnet Talk’s AIBU forum","authors":"Tara Coltman-Patel, William Dance, Z. Demjén, D. Gatherer, Claire Hardaker, E. Semino","doi":"10.1016/j.dcm.2022.100624","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100624","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"41 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84102635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Discourses of social media amongst youth: An ethnographic perspective","authors":"C. Ilbury","doi":"10.1016/j.dcm.2022.100625","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100625","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"2022 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73282564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The non-normativity of the Global South and the normativity of the Global North: The languaging as the normativity of diversity","authors":"Sender Dovchin , Bolormaa Shinjee","doi":"10.1016/j.dcm.2022.100621","DOIUrl":"10.1016/j.dcm.2022.100621","url":null,"abstract":"<div><p>Drawing on social media context such as Facebook of international students from the Global South – Mongolia – in Australia, this article indicates that the diversity of “languaging” practices of migrants who come to settle in Australia from the Global South are better understood from the perspective of the “normativity of diversity”. The notion of “languaging” is vital in capturing the current complexity of mixed and hybrid language practices fundamentally produced by the amalgamation of linguistic and cultural resources intersecting with Global South and North social, cultural and political landscapes. However, these languaging practices in Australia are neither non-normal nor substandard linguistic productions as mostly imagined in the local monolingual ideology. Instead, languaging practices of the migrants from the Global South in Australia should be understood as part of the new settlers’ normative daily linguistic practices that cut across both online and offline settings. Consequently, it is crucial for language educators and language policy-makers in Australia to reconsider migrants’ linguistic diversity in globalisation through the eyes of the “normativity of diversity”.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"48 ","pages":"Article 100621"},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91381438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“As Tunisian I feel ashamed by this disgusting presenter”: Collective face threat and identity positioning on Facebook","authors":"Afef Labben","doi":"10.1016/j.dcm.2022.100619","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100619","url":null,"abstract":"<div><p>In this paper, I draw on identity theories as developed within social psychology in general, and Positioning Theory in particular, to investigate the discursive strategies that Tunisian Facebookers use to counter collective face threat, and how they position themselves vis-à-vis in-group and out-group members. To categorize the strategies, a post-data collection taxonomy was developed, which allowed for the quantitative and qualitative analysis of the comments. Wherever appropriate, the analysis also considered the range of multimodal semiotic means the commentators used to communicate their emotional stances. Results show that Tunisian Facebook users positioned themselves in multiple ways following face threat, and that their perceptions of their and others’ rights and duties resulted in various discursive positioning moves. Results also show that Tunisian Facebookers used linguistic as well as multimodal resources to convey their emotions. Previous intracultural findings about lexemic and interactional aspects of Tunisian face seem to be relevant for intercultural digital communication involving Tunisians as findings of this study illustrate the influence of cultural values on online face concerns and show the importance of considering the wider offline context when accounting for digital discursive practices.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"48 ","pages":"Article 100619"},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91747639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Radical contingency, radical historicity and the spread of ‘homosexualism’: A diachronic corpus-based critical discourse analysis of queer representation in The Times between 1957–1967 and 1979–1990","authors":"Mark Wilkinson","doi":"10.1016/j.dcm.2022.100623","DOIUrl":"10.1016/j.dcm.2022.100623","url":null,"abstract":"<div><p><span>This paper suggests that LGBTQI representation in </span><em>The Times</em> does more than simply construct queer subjects. Rather, by representing a sexualised Other, the language of <em>The Times</em> necessarily indexes the presence of an unmarked heterosexual population. Moreover, while LGBTQI people have historically been criminalised and discriminated against, a comparison between two historical corpora (1957–1967 and 1979–1990) demonstrates that <em>The Times</em> has consistently used language to suggest that the heterosexual population is, in fact, vulnerable to the threat of non-normative desire and sexual practices.</p><p>By considering which key phrases and collocations are consistent between the two corpora, it is revealed that the verb <em>spread</em> is used to position heterosexual people as vulnerable to both ‘homosexual conduct’ in the 1960s and the threat of HIV infection in the 1980s. This is significant because of the considerable influence broadsheet newspapers like <em>The Times</em> had on British public discourse during the latter half of the twentieth century. In order to frame the discussion, the analysis is supported by the theories of radical contingency and radical historicity (Laclau and Mouffe, 1985). The former posits that subject positions are necessarily constituted by what they are not while the latter posits that subjectivities available to us in the present are always the result of political processes from the past. The social ontology of discourse theory (Laclau and Mouffe 1985) therefore provides a lens through which to interpret what diachronic newspaper data reveals about how British social attitudes were changing or staying the same during this time.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"48 ","pages":"Article 100623"},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86354841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Remediatisation, media interdiscursivity and ideological ambivalence in online news reports on sexual assault","authors":"M. Lazar, Lixin Wan","doi":"10.1016/j.dcm.2022.100620","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100620","url":null,"abstract":"","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"57 1","pages":""},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82782343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Remediatisation, media interdiscursivity and ideological ambivalence in online news reports on sexual assault","authors":"Michelle M. Lazar , Lixin Wan","doi":"10.1016/j.dcm.2022.100620","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100620","url":null,"abstract":"<div><p>Nowadays, the integration of informal, evaluative and entertaining elements in news production is not an uncommon practice in certain types of news genres. Our focus is on such elements expressed innovatively through image-based digital resources (IDRs) borrowed from participatory internet media culture, which include internet memes, emojis, screenshots of TV dramas/movies and digital archives, in social media news reporting. Our case study deals with news reports about sexual assaults by a Chinese official news outlet <em>People.cn</em><span> on Sina Weibo, one of the largest social media platforms in mainland China. Using the concepts of ‘remediatisation’ and ‘media interdiscursivity’, we unpack the ideological implications of the representation of sexual assaults and the social actors (perpetrators and victims) involved in the cases. Our study shows that the unexpected and innovative use of IDRs by the news media generates particular kinds of affect that result in an ideological ambivalence about sexual assaults and sexual crime reporting.</span></p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"48 ","pages":"Article 100620"},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91593500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tara Coltman-Patel , William Dance , Zsófia Demjén , Derek Gatherer , Claire Hardaker , Elena Semino
{"title":"‘Am I being unreasonable to vaccinate my kids against my ex’s wishes?’ – A corpus linguistic exploration of conflict in vaccination discussions on Mumsnet Talk’s AIBU forum","authors":"Tara Coltman-Patel , William Dance , Zsófia Demjén , Derek Gatherer , Claire Hardaker , Elena Semino","doi":"10.1016/j.dcm.2022.100624","DOIUrl":"https://doi.org/10.1016/j.dcm.2022.100624","url":null,"abstract":"<div><p>Online parenting forums are popular sources of information about childhood vaccinations, but vaccination discussions, especially online, are often polarised and polarising (Jenkins & Moreno 2020). This can have very real implications for ultimate vaccination decisions (Al-Hasan et al., 2021). Among the most visited parenting forums in the UK is Mumsnet Talk, hosted on the parenting website Mumsnet, which has a reputation for being straight-talking and combative. This supposedly applies particularly to its most popular Talk Topic, Am I being unreasonable?’ (AIBU), which also includes numerous threads related to vaccinations.</p><p>In this paper we combine corpus-based methods with qualitative discourse analysis to examine over 6-million words of vaccination-related discussions on 895 threads on AIBU from the inception of Mumsnet in 2000 to May 2021. We provide evidence of a greater presence of confrontation-related language in these threads when compared with similar threads not on AIBU, zooming in on nine keywords that can be used as insults (e.g. ‘idiot’ and ‘bitch’). The use of these keywords reveals the multiple types of conflict at play, including between people with opposing <em>and</em> similar vaccine stances. While some insults are directed at each other within the forum, the majority are directed at external third parties, often the protagonists at the heart of offline conflicts detailed in the original post of an AIBU thread. We show that, although these insults perform impoliteness towards external third parties potentially perpetuating conflict that predates any posting on the forum, they simultaneously have a supportive and community enhancing function within the threads. We reflect on the implications of our findings for the role of AIBU as a point of reference and site of interaction for parents facing vaccination-related issues and decisions.</p></div>","PeriodicalId":46649,"journal":{"name":"Discourse Context & Media","volume":"48 ","pages":"Article 100624"},"PeriodicalIF":2.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2211695822000472/pdfft?md5=84bbe74037c74bbe3cf3d40aac7ddd04&pid=1-s2.0-S2211695822000472-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90024166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}