{"title":"Logistics Service Quality in Online Shopping: A Bibliometric Analysis","authors":"Soma Amol Dhaigude, B. Mohan","doi":"10.1080/15332861.2021.2011598","DOIUrl":"https://doi.org/10.1080/15332861.2021.2011598","url":null,"abstract":"Abstract This paper outlines the main areas and latest developments of logistics service quality (LSQ) in the context of business to consumer (B2C) online shopping and proposes future research directions. More specifically, this paper has three objectives: What is the status of research of LSQ in B2C e-tailing? Which themes involving the field are the most popular among scholars? What are the possibilities for future research? This study examined a sample of 177 papers from the Scopus and ISI Web of Science databases to find research activity on LSQ in B2C online shopping between 2001 and early 2021 using bibliometric analysis. The methodology involves selecting, analyzing, and classifying 177 papers into authors, journals, time, focus areas, keywords, country, citation, co-citation, and thematic distribution analysis. Four major themes have emerged, LSQ for integrating traditional retail with omnichannel retail; LSQ and inventory management; LSQ and supply chain collaboration and LSQ transformation to E-LSQ. It gives researchers and scholars information to help them work on new developments of LSQ in B2C e-tailing and create strategies, models, and structures for increasing firm performance and customer satisfaction.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59886603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Valmohammadi, Roghayeh Taraz, Rasoul Mehdikhani
{"title":"The Effects of Brand Community Identification on Consumer Behavior in Online Brand Communities","authors":"C. Valmohammadi, Roghayeh Taraz, Rasoul Mehdikhani","doi":"10.1080/15332861.2021.2011597","DOIUrl":"https://doi.org/10.1080/15332861.2021.2011597","url":null,"abstract":"Abstract Today, companies must create brand community identification on social media in order to transition from traditional marketing to online marketing. This transition can increase advertising in online platforms, the customers’ trust in the brand and, ultimately, their refusal to buy and use rival brands in competitive online environments. This study investigates the effects of brand community identification on consumer behavior of online brand communities which consists of social media community users. The sample size includes 245 observations (Facebook, Instagram, and other social networks users) in Iran. After an in-depth review of the relevant literature, a conceptual model was developed and the proposed hypotheses were tested using Structural Equation Modeling technique. Results indicate that brand community identification in online brand communities has important and different effects on customer behavior, so companies could use it to support their online marketing strategies. Ultimately, companies would be able to create a unique sense in customers who avoid buying and using competitor brands.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44572110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements","authors":"L. Copeland, Jewon Lyu, Jin K. Han","doi":"10.1080/15332861.2021.2011600","DOIUrl":"https://doi.org/10.1080/15332861.2021.2011600","url":null,"abstract":"Abstract The effectiveness of celebrity influencers on consumers’ responses in social media ads is under-explored yet critical for marketers to practice better communication strategies to young Instagram users. Therefore, the purpose of this study is to examine how young Instagram users (e.g., generation Z and millennials) establish consumer-brand relationships (i.e., parasocial interaction, related closeness) through perceived values toward an Instagram ad (i.e., similarity/likability, perceived interactivity, exposure/openness), especially between familiar versus unfamiliar models. Through the lens of Parasocial Interaction Theory, relationship strength is differentiated depending on types of content, thus this study scrutinizes the effects of the relationship between consumers and familiarity of models on positive relationship building and the variables associated with and influence that relationship. An online survey of 274 Instagram users was conducted via Amazon Mturk. Data analyses were conducted, using SPSS 25.0 and a multigroup structural equation modeling was utilized, using AMOS 22.0, to test the suggested relationships. The study findings provide insights to marketers on how to practice better social media marketing strategies by collaborating with influencers/celebrities and exhibit effective and relevant marketing campaigns to targeted audiences. Our study results confirmed likeability as one of the strongest predictors for parasocial interaction which is in line with the findings from previous studies regarding Parasocial Interaction Theory. Though openness was addressed and confirmed as one of critical factors that lead consumers’ PSI, our finding demonstrates that importance of openness matters for only familiar models. Future research is explored.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45993926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Makes Brand Social Media Posts Engaging? An Integrative Framework and Future Research Agenda","authors":"Qi Deng, M. Hine, Shaobo Ji, Yun Wang","doi":"10.1080/15332861.2021.2011599","DOIUrl":"https://doi.org/10.1080/15332861.2021.2011599","url":null,"abstract":"Abstract Creating engaging brand posts is both vital and challenging for social media marketers. While previous research suggests that digital marketers can strategically design brand posts to enhance consumer engagement, it is unclear what post contents work better, for which brand, and in what way. Through the in-depth review of 82 empirical papers on consumer engagement with brand social media posts, this paper shows that previous research has adopted a highly consistent and convergent research design but produced many inconsistent, sometimes even contradictory results. An integrative framework of consumer engagement of brand posts on social media is developed, and four future research agendas are identified and discussed. This paper provides a landscape description on consumer engagement with brand posts on social media research and a roadmap of potential research agendas that can be further explored. This paper also provides digital marketing practitioners useful insights in designing brand posts on social media.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45194401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Positive Purchase-Centered UGC on Audience’s Purchase Intention: Roles of Tie Strength, Benign Envy and Purchase Type","authors":"Jingyi Duan","doi":"10.1080/15332861.2021.2001737","DOIUrl":"https://doi.org/10.1080/15332861.2021.2001737","url":null,"abstract":"Abstract An increasingly ubiquitous phenomenon on social media is that consumers create user-generated content (UGC) to display their purchases. This type of UGC is purchase-centered. The viewers of the UGC can include both close friends (strong ties) and acquaintances (weak ties). This paper conducted a series of five studies to fill research gaps about the relations between tie strength, purchase intention, and benign envy. The results of the first three studies consistently show that tie strength between the buyer and the viewers positively influences the viewers’ feeling of benign envy, which in turn affects viewers’ purchase intention toward the displayed purchase. Furthermore, two additional experiments identify purchase type as a moderator of the mediation effect. Specifically, benign envy mediates the effect when the purchase is a material one but not an experiential one. These findings not only reveal how the viewers of purchase-centered UGC are influenced by tie strength and benign envy, but also demonstrate the role of purchase type in the effect of purchase-centered UGC. This research extends multiple research streams including tie strength, social comparison, and purchase type. Additionally, this research provides important implications for the practices of advertising, UGC marketing, and influencer marketing.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42944584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yanan Liu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou, Gerhard Raab
{"title":"Online Compulsive Buying as a Coping Strategy for Self-Uncertainty: The Moderating Role of Gender in China","authors":"Yanan Liu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou, Gerhard Raab","doi":"10.1080/15332861.2021.1988242","DOIUrl":"https://doi.org/10.1080/15332861.2021.1988242","url":null,"abstract":"Abstract Self-uncertainty is of high relevance for a wide range of thinking and behavior, associated with compulsive buying patterns, since a high level of self-uncertainty is an interfering factor for a stable and consistent self. In turn, online compulsive buying is caused by a wide range of negative personality traits or states. Consequently, self-uncertainty can be viewed as a new important potential predictor for online compulsive buying. With the development of e-commerce, online compulsive buying has been identified as an increasing pathological buying pattern with severe consequences, such as debts, psychological distress and conflicts in partnerships, in particular for female and young consumers. Until now self-uncertainty has not been considered as a factor of influence on either compulsive buying or online compulsive buying. Present research aims to close this gap and investigate whether self-uncertainty affects online compulsive buying and if this effect is moderated by gender. Our sample consisted of Chinese University students (n = 404) who completed the Self-Uncertainty questionnaire , and a modified version of the Bergen Shopping Addiction Scale. We observed that self-uncertainty affects online compulsive buying and that self-uncertainty increases online compulsive buying for females, but not for males.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47622125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges","authors":"J. Islam, Z. Rahman, R. Connolly","doi":"10.1080/15332861.2021.1995960","DOIUrl":"https://doi.org/10.1080/15332861.2021.1995960","url":null,"abstract":"Abstract The commentary introduces six research articles collected for the special issue on “progressing understanding of online customer engagement: recent trends and challenges”. These six research articles discuss the current use and future applications of online customer engagement and also propose fruitful future research avenues for scholars to further strengthen the footings of this pivotal concept in the marketing literature.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47811085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Demystifying User’s Attachment of Smartphone Apps: A Value Orientation Perspective","authors":"Souvik Roy, Ankit Kesharwani, Ashish Gupta","doi":"10.1080/15332861.2021.1979301","DOIUrl":"https://doi.org/10.1080/15332861.2021.1979301","url":null,"abstract":"Abstract This study aims to understand how features of an app can enhance smartphone app retention behavior among its users. Based on the literature review five features (relationship features, self-congruity, presentation style, novelty, and social connection) have been identified to influence the app self-connection, and app self-prominence, which in turn, eventually predict the affective commitment and behavioral attachment (i.e. word of mouth) of the app users. From a value orientation perspective, apps can be classified under three categories, namely, (i) Utilitarian apps, (ii) Hedonic apps, and (iii) Social network sites apps based on their usage and functionality. To enhance the generalizability of the study, data were collected from 750 active app users, i.e. 250 respondents from each category and a multi-group invariance analysis was performed to determine the significant effect of each category of apps on app retention behavior. The empirical results of the analysis highlighted the differential values exhibited by these five app features across three categories of smartphone apps. The findings escort the app-based marketers, and app developers to have a more sophisticated understanding of the respective category app features for desired business outcomes. The uniqueness of the present study is highlighted in its proposed integral framework that conceptualizes specific features of an app that the marketers can focus on to develop better-designed apps the users want.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42719757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Saleem, Suzilawati Kamarudin, H. Shoaib, A. Nasar
{"title":"Retail Consumers’ Behavioral Intention to Use Augmented Reality Mobile Apps in Pakistan","authors":"Muhammad Saleem, Suzilawati Kamarudin, H. Shoaib, A. Nasar","doi":"10.1080/15332861.2021.1975427","DOIUrl":"https://doi.org/10.1080/15332861.2021.1975427","url":null,"abstract":"Abstract Augmented reality is an emerging and promising technology to expand consumer shopping experiences in the retail sector. How augmented reality apps can impact consumer perceptions is still in debate. This study investigates the influence of augmented reality mobile apps on consumers’ behavioral intention to use this technology, using the technology acceptance model. Data were collected from 363 undergraduate and graduate university students in Pakistan. The partial least squares structural equation modeling was applied to check the path relationships. Study participants' experience and perception were measured through the direct and indirect effects of the augmented reality-based mobile app. The study findings indicated that augmented reality app directly influences perceived usefulness, perceived ease of use, perceived enjoyment, and indirect influence on attitude toward use and behavioral intention to use. Thus, there is no sequential mediation effect of perceived ease of use and attitude toward use between augmented reality app and behavior intention to use. This study is the first to contribute theory toward understanding retail customer perceptions about augmented reality app and their behavioral intention to use it in Pakistan.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41503119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Organizational Factors Affecting Successful Implementation of Chatbots for Customer Service","authors":"Juliana J. Y. Zhang, Asbjørn Følstad, C. Bjørkli","doi":"10.1080/15332861.2021.1966723","DOIUrl":"https://doi.org/10.1080/15332861.2021.1966723","url":null,"abstract":"Abstract While chatbots have become an important part of customer service operations, there is a knowledge gap concerning organizational aspects of chatbot implementation and management. In response to this gap, we present a study of organizational factors affecting successful chatbot implementation. The study involved six organizations that had implemented chatbots for customer service within the last three years. Interviews were conducted with chatbot project owners, managers, developers, and customer service personnel – a total of 14 interviews. Through thematic analysis, five organizational factors were detailed as important for successful chatbot implementation: (1) work and team organization, (2) change management, (3) competencies and competency acquisition, (4) organizational resources, and (5) performance measures. We also present findings on the organizations' motivations and key success criteria for chatbot implementation. Based on the findings we summarize implications for theory and practice and point out directions for future research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43484109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}