Journal of Internet Commerce最新文献_第3页

Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India 在线促销和享乐动机在电子冲动购买倾向和客户满意度之间的调节作用——来自印度的证据

IF 4.3

Journal of Internet Commerce Pub Date : 2022-06-28 DOI: 10.1080/15332861.2022.2088035

Sumetha Madhu, Vasanthi Soundararajan, Satyanarayana Parayitam

{"title":"Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India","authors":"Sumetha Madhu, Vasanthi Soundararajan, Satyanarayana Parayitam","doi":"10.1080/15332861.2022.2088035","DOIUrl":"https://doi.org/10.1080/15332861.2022.2088035","url":null,"abstract":"Abstract This research aims to empirically examine the interrelationships between online impulse buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision (IPD), and customer satisfaction. A structured survey instrument was used to collect data from 625 consumers from southern India. After checking the psychometric properties of the survey instrument with structural equation modeling, the moderated-mediation model was analyzed using Hayes PROCESS. The results showed that (i) impulse purchase decision (IPD) mediated the relationship between impulsive buying tendency (IBT) and customer satisfaction (CS), (ii) hedonic motives moderated the relationship between IBT and IPD, and (iii) hedonic motives and online promotions moderate the relationship between IPD and CS. This study contributes to the literature because it provides valuable insight into two-way and three-way interactions among the significant variables in consumer behavior. The COVID-19 global pandemic brought a paradigm change in consumer behavior, and thus understanding the e-shopper’s IB behavior is critical for e-retailers to change their strategies to capture a broader market. The implications for marketing research are discussed.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49634361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Reciprocal Effects of Word of Mouse and Online Trust: A Three-Wave Longitudinal Study 鼠标口碑与网络信任的交互效应:一项三波纵向研究

IF 4.3

Journal of Internet Commerce Pub Date : 2022-06-16 DOI: 10.1080/15332861.2022.2088036

Raja Ahmed Jamil, Abdul Qayyum

引用次数: 2

A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities 一个被遗忘的吸引参与和基于社交媒体的品牌社区的故事

IF 4.3

Journal of Internet Commerce Pub Date : 2022-06-06 DOI: 10.1080/15332861.2022.2080416

Kashif Farhat, W. Aslam, Sany Sanuri Mohd. Mokhtar, Iviane Ramos de Luna

引用次数: 0

The Impact of Advertising Values on Impulsive and Compulsive Buying 广告价值观对冲动性和强迫性购买的影响

IF 4.3

Journal of Internet Commerce Pub Date : 2022-04-13 DOI: 10.1080/15332861.2022.2057122

Neda Sharifi Asadi Malafe, Shahrbano Gholipour Fereydoni, Seyed Ali Nabavi Chashmi

引用次数: 3

Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach 基于社交媒体影响者的营销中的副社会互动:SEM方法

IF 4.3

Journal of Internet Commerce Pub Date : 2022-03-18 DOI: 10.1080/15332861.2022.2049112

Arijit Bhattacharya

引用次数: 8

A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments 网络购物环境中推荐系统对购买意愿影响的双过程模型

IF 4.3

Journal of Internet Commerce Pub Date : 2022-03-16 DOI: 10.1080/15332861.2022.2049113

Lina Xu, A. Roy, Mihai Niculescu

{"title":"A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments","authors":"Lina Xu, A. Roy, Mihai Niculescu","doi":"10.1080/15332861.2022.2049113","DOIUrl":"https://doi.org/10.1080/15332861.2022.2049113","url":null,"abstract":"Abstract Whereas much research has looked at how recommendation systems influence online purchase intentions, this article illustrates the dual process model by which they occur. Using two studies, we fill the research void in interactive marketing by demonstrating how the dual processes of social proof and risk avoidance mediate the impact of recommendation labels on consumer decision-making contingent upon their level of involvement. Study 1 (n = 73), used a mixed-subjects design with a college student sample to demonstrate that both types of recommendation labels will lead to higher purchase intentions in an online setting. Most importantly, it provides evidence for the main effect of our theoretical model across different product categories. Study 2 (n = 160) provides support for our remaining four hypotheses by demonstrating the underlying process through which recommendation labels have a two-fold effect on purchase intentions. Specifically, the recommendation label increased the risk avoidance effect for high-involvement consumers and enhanced the social proof effect for low-involvement consumers. In both cases, the recommendation labels increased purchase intentions. Implications of our findings for theoretical and practical contributions and future directions are also explored.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47174387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions 在线体验在服务便利性与未来购买意愿关系中的作用

IF 4.3

Journal of Internet Commerce Pub Date : 2022-03-14 DOI: 10.1080/15332861.2022.2045767

Swapan Kumar Saha, Paulo Duarte, S. Silva, Guijun Zhuang

{"title":"The Role of Online Experience in the Relationship Between Service Convenience and Future Purchase Intentions","authors":"Swapan Kumar Saha, Paulo Duarte, S. Silva, Guijun Zhuang","doi":"10.1080/15332861.2022.2045767","DOIUrl":"https://doi.org/10.1080/15332861.2022.2045767","url":null,"abstract":"Abstract This article investigates the effects of online convenience and shopping experience on consumer satisfaction and future purchase decisions by applying a different view to explain the customers’ increasing experience with online shopping in the Chinese growing market. Data from 226 Chinese consumers used to buy online are used to analyze the proposed research model through Partial Least Squares Structural Path Modeling. The findings show that the intention to purchase is enhanced by customer satisfaction and shopping experiences and that satisfaction plays a mediating role in these relationships. Additionally, the results show that search and post-possession dimensions have the most influence on online shopping convenience. In contrast, access (ACC), transaction (TRA), and possession (POS) convenience have an indirect negative impact on future purchase intention. The findings offer actionable guidance to online retailers wanting to enhance customer satisfaction and promote future purchase intentions by helping retailers who are doing business or planning to do business online in China. Offering additional suggestions on how to foster online satisfaction, the study’s conclusions help improve the effectiveness of e-commerce strategy. The current study also extends previous work on service convenience by validating the impact of online shopping convenience (SCV) on customer satisfaction and repurchase intention.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47722954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model 孟加拉国银行业社交媒体营销努力与整体品牌资产之间的联系：适度中介模型的测试

IF 4.3

Journal of Internet Commerce Pub Date : 2022-02-28 DOI: 10.1080/15332861.2022.2042968

M. Hafez

{"title":"The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model","authors":"M. Hafez","doi":"10.1080/15332861.2022.2042968","DOIUrl":"https://doi.org/10.1080/15332861.2022.2042968","url":null,"abstract":"Abstract In the era of Marketing 5.0, crafting a favorable brand attitude and engaging consumers with a banking brand has become the most critical and challenging task for bank marketers to enhance overall brand equity. Previous research did not suggest how effectively social media marketing efforts enhance overall brand equity in the financial service sector. In response to this gap, this study aims to examine how social media marketing efforts (SMME) influence overall brand equity (OBE) through consumer brand engagement (CBE) and brand attitude (BAtt) in the banking sector in Bangladesh. Furthermore, brand trust (BT) is tested as a moderator of SMME and CBE. The data were obtained by a self-administered questionnaire from a total of 263 banking consumers in Bangladesh using a systematic sampling method. Structural equation modeling (SEM) was used to investigate hypothesized relationships. The results indicated that SMM efforts directly influence CBE and BAtt. CBE and BAtt partially mediate the relationship between SMME and OBE. Moreover, the results confirmed the moderating role of brand trust on the link between SMME and CBE. The findings of this research offer significant implications for building overall brand equity in the social media marketing perspective, particularly for the banking sector.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46811703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Meaning or Importance? E-commerce Consumers Interest in Product Features Presented in Online Offerings: The Role of Self-Relevance and Information Processing 意义还是重要性?电子商务消费者对在线产品特征的兴趣:自我关联和信息处理的作用

IF 4.3

Journal of Internet Commerce Pub Date : 2022-02-22 DOI: 10.1080/15332861.2022.2042116

Wojciech Trzebiński, Beata Marciniak

{"title":"Meaning or Importance? E-commerce Consumers Interest in Product Features Presented in Online Offerings: The Role of Self-Relevance and Information Processing","authors":"Wojciech Trzebiński, Beata Marciniak","doi":"10.1080/15332861.2022.2042116","DOIUrl":"https://doi.org/10.1080/15332861.2022.2042116","url":null,"abstract":"Abstract Gaining and responding to consumer interest in offered products is critical in e-commerce communication. When exposed to product-attribute information, e-commerce consumers may be interested in the meaning or importance of the presented attributes. Two online experiments with Polish young adults demonstrate that consumer interest in those types of information is related to product self-relevance (i.e., whether consumers consider buying a product for themselves vs. they are merely evaluating the product). Namely, in the high (vs. low) self-relevance condition, consumers are less interested in importance-type information (i.e., they seek it less from consultants and retrieve it less from their knowledge while sharing their opinions online). Moreover, in the high (vs. low) self-relevance condition, consumers retrieve more meaning-type information while sharing opinions online. Additionally, consumers sharing online opinions retrieve more importance-type information when processing more analytically. The above findings extend the existing literature by linking product self-relevance and information processing with e-commerce consumer interest in product information. The results may be helpful for e-commerce marketers and managers who aim to gain and respond to consumer interest in specific types of product information.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2022-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49138728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior 自我逃避动机的在线购物参与:用户在线购物车使用和购买行为的决定因素

IF 4.3

Journal of Internet Commerce Pub Date : 2021-12-31 DOI: 10.1080/15332861.2021.2021582

I. Mir

{"title":"Self-Escapism Motivated Online Shopping Engagement: A Determinant of Users’ Online Shopping Cart Use and Buying Behavior","authors":"I. Mir","doi":"10.1080/15332861.2021.2021582","DOIUrl":"https://doi.org/10.1080/15332861.2021.2021582","url":null,"abstract":"Abstract Online shopping is a well-recognized business and user activity. Moved by utilitarian and hedonic motives, millions of users visit online stores daily. Literature indicates users’ self-escapism as a crucial hedonic motivation of online shopping engagement. Yet, its influence has rarely been studied on users’ online shopping cart use and buying behavior. The current study assesses the dimensionality of users’ self-escapism motivation of online shopping engagement and its direct and mediated influence on their online shopping cart use and buying behavior. The data were gathered from 308 users of daraz.com and aliexpress.com in Pakistan using an offline survey. The findings indicate users’ self-escapism motivation of online shopping engagement as a two-dimensional construct consisting of self-suppression and self-expansion factors. Users’ self-escapism motivation of online shopping engagement directly but partially influences their online shopping cart use. The flow state and affective attitude toward online shopping play a significant mediating role during users’ online shopping engagement. In addition, users’ self-escapism motivated online shopping cart use influences their online buying behavior. The current study provides important insights about those users who engage in online shopping to regulate the self. Retailers can apply these insights to make the online stores desired spaces for such users and influence them to buy online.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43600102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7