Journal of Internet Commerce最新文献_第5页

How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It? 社交媒体营销活动（SMMA）和品牌资产如何影响客户的反应：整体流量是否会调节它？

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-10 DOI: 10.1080/15332861.2021.1955461

A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh

{"title":"How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?","authors":"A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh","doi":"10.1080/15332861.2021.1955461","DOIUrl":"https://doi.org/10.1080/15332861.2021.1955461","url":null,"abstract":"Abstract Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world. Many companies consider flow theory important to strengthen their customer relationships in the online environment. Flow Theory experience can predict satisfactory outcomes for online interactions between consumers and companies. This study examines the moderating role of flow theory on the relationship between marketing activities and customer responses. A total of 384 customers who experienced online shopping from “DigiKala,” one of the most pioneer online retailers in Iran, answered the survey. Data collection was done through the questionnaires, and structural equation modeling was used to analyze the data of this study. The results showed that marketing activities in social media have a significant positive effect on brand equity and customer response. Also, flow theory moderates the impact of marketing activities on social media, brand equity, and customer response, significantly. Finally, brand equity affects customer responses in the present research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"21 1","pages":"160 - 182"},"PeriodicalIF":4.3,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49485533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis 客户参与度与广告效果：适度中介分析

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-09 DOI: 10.1080/15332861.2021.1955324

Anubha, Samik Shome

引用次数: 10

Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites 社交网站中消费者品牌参与的轨迹与研究机会

IF 4.3

Journal of Internet Commerce Pub Date : 2021-07-22 DOI: 10.1080/15332861.2021.1950328

Maria Martins Rebouças Nery, Larissa Alves Sincorá, T. Carneiro

引用次数: 5

Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers 个性化营销传播的响应:一项比较代理购物者用户和非用户的实证调查

IF 4.3

Journal of Internet Commerce Pub Date : 2021-07-14 DOI: 10.1080/15332861.2021.1947741

Sonia Arora, Anupam Bawa

引用次数: 4

Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic 新冠肺炎疫情期间客户在线购买意愿与客户细分

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-26 DOI: 10.1080/15332861.2021.1927435

Ezgi Akar

引用次数: 19

Effect of Trust on e-Shopping Adoption – An Emerging Market Context 信任对电子购物采用的影响——一个新兴市场背景

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-22 DOI: 10.1080/15332861.2021.1927436

Irfan Butt, B. Mukerji, M. Shareef, J. Ahmed, S. Huda

引用次数: 6

Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce 信任有性别偏见吗?电子商务中信任的文献计量研究

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-22 DOI: 10.1080/15332861.2021.1927437

Jinnatul Raihan Mumu, Paolo Saona, M. Mamun, M. Azad

{"title":"Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce","authors":"Jinnatul Raihan Mumu, Paolo Saona, M. Mamun, M. Azad","doi":"10.1080/15332861.2021.1927437","DOIUrl":"https://doi.org/10.1080/15332861.2021.1927437","url":null,"abstract":"Abstract Purpose The goal of this paper is to critically review studies on trust in e-commerce from the gender perspective. Methodology This paper is based on a systematic literature review (SLR) and applies the bibliometric technique. SLR reduces selection bias, which helps to produce more accurate scientific conclusions. We examine 148 published studies in the Scopus database using VOSviewer and the bibliometrix package in the R statistical software program. We summarize previous findings in the form of theories and methodologies in the literature. Findings The findings show that trust in e-commerce from the gender perspective is underexplored. Specific underexplored areas include gender differences, information systems, and consumer trust and consumption patterns on social-networking sites, among others. Also, there is considerable scope for developing theories and models of cross-country variations in trust, e-commerce, and gender. Originality The previous literature did not identify the methods and the structural research constructs. This study for the first time develops generates scientific insights that will contribute to future research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"21 1","pages":"217 - 245"},"PeriodicalIF":4.3,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1927437","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41836682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

Determinants of Social Commerce Adoption: An Empirical Study of Vietnamese Consumers 社会商务采用的决定因素:越南消费者的实证研究

IF 4.3

Journal of Internet Commerce Pub Date : 2021-04-13 DOI: 10.1080/15332861.2021.1907274

Robert Cutshall, Chuleeporn Changchit, H. Pham, D. Pham

引用次数: 8

Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective 超越社交媒体参与：整体数字参与和社会身份视角

IF 4.3

Journal of Internet Commerce Pub Date : 2021-04-09 DOI: 10.1080/15332861.2021.1905474

Kashif Farhat, W. Aslam, Sany Sanuri Mohd. Mokhtar

{"title":"Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective","authors":"Kashif Farhat, W. Aslam, Sany Sanuri Mohd. Mokhtar","doi":"10.1080/15332861.2021.1905474","DOIUrl":"https://doi.org/10.1080/15332861.2021.1905474","url":null,"abstract":"Abstract The study aims to provide the concept of “holistic digital engagement” (HDE) in marketing and establish its psychological antecedents through brand identity, brand personality, and brand affect from the lens of social identity theory. Guided by the cross-sectional research design, the study conducts PLS-SEM analysis of 303 responses collected through a survey questionnaire. The respondents were selected through judgmental sampling design. The findings of the study indicate that brand personality, brand identity, and brand affect are the critical factors to form HDE. The mediating role of brand affect between brand identity and HDE also emerged significant in path modeling. The study advances a scholarly debate about HDE, its psychological antecedents, and how HDE differs from social media engagement (CBE). This research contributes to the emerging literature of engagement in marketing by filling a vacuum of empirical investigations on HDE from the social identity perspective. It is the first study that has established the psychological antecedents of HDE.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"20 1","pages":"319 - 354"},"PeriodicalIF":4.3,"publicationDate":"2021-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1905474","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47908160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy 自我即品牌和品牌即自我：数字经济中自我品牌的2x2维概念模型

IF 4.3

Journal of Internet Commerce Pub Date : 2021-04-07 DOI: 10.1080/15332861.2021.1907170

Lingshu Hu

引用次数: 3