Journal of Internet Commerce最新文献_第5页

Exploring the Serial Position Effects of Online Consumer Reviews on Heuristic vs. Systematic Information Processing and Consumer Decision-Making 探索在线消费者评论对启发式与系统信息处理和消费者决策的序列位置效应

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-23 DOI: 10.1080/15332861.2021.1966722

Yukyung Lee, Carolyn A. Lin

{"title":"Exploring the Serial Position Effects of Online Consumer Reviews on Heuristic vs. Systematic Information Processing and Consumer Decision-Making","authors":"Yukyung Lee, Carolyn A. Lin","doi":"10.1080/15332861.2021.1966722","DOIUrl":"https://doi.org/10.1080/15332861.2021.1966722","url":null,"abstract":"Abstract Online consumer reviews serve an important marketing function, as they provide useful consumer-generated product information that could help online shoppers evaluate a product for making a purchase decision. To capitalize on this consumer-driven marketing opportunity, a common practice among marketers, for example, is to display these reviews from “highest” to “lowest” ratings to strategically “guide” online shoppers to access and process these reviews. The current study examined how the serial position placement of online consumer reviews might influence the systematic and heuristic information processing style leading to product evaluation and purchase decision-making. Results showed that consumer reviews published in an ascending order of ratings led to more systematic information processing, which in turn was positively related to perceived review helpfulness. The opposite was true for the placement effects of consumer reviews on heuristic processing, and the relationship between heuristic processing and perceived review helpfulness. Consumers’ prior brand attitude had a positive association with systematic processing and perceived review helpfulness, in addition to a negative relationship with heuristic processing. While perceived review helpfulness and perceived e-commerce website credibility were positively associated with each other, the latter was similarly linked to consumer intentions to shop on the e-commerce website.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45250656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

What Drives Consumers’ Decisions to Use Intelligent Agent Technologies? A Systematic Review 是什么驱使消费者决定使用智能代理技术?系统回顾

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-20 DOI: 10.1080/15332861.2021.1961192

Justina Sidlauskiene

{"title":"What Drives Consumers’ Decisions to Use Intelligent Agent Technologies? A Systematic Review","authors":"Justina Sidlauskiene","doi":"10.1080/15332861.2021.1961192","DOIUrl":"https://doi.org/10.1080/15332861.2021.1961192","url":null,"abstract":"Abstract As artificial intelligence continues to advance, it will increasingly empower the successful use of intelligent agent (IA) technologies in marketing practices. The purpose of this paper is to summarize the state-of-the-art literature and present a holistic view of different types of antecedents of IA technology use in marketing from the consumer’s perspective. This paper uses the systematic literature review method and covers 107 articles published in scientific journals between 2000 and 2020. The identified antecedents are categorized into IA characteristics, consumer perceptions, external conditions, as well as individual characteristics and analyzed at the individual level of use. Future research should focus on investigating the relative importance of the effects of IA characteristics, consumer perceptions, external, and individual factors on consumers’ intentions to use IAs. This paper argues that while extant technology acceptance models contribute to the understanding of IA use, IAs, due to their unique characteristics (e.g., anthropomorphism) and dimensions (e.g., IA as an interface, as a proxy for the system and an autonomous aggregator and agent), require a new lens to explain the drivers of IA use in data-rich and process-rich environments. The traditional technology acceptance theories provide a valuable, yet incomplete understanding of how consumers use IAs. Drawing from representation theory, this paper proposes a theoretical framework of IA use and argues that IAs act as representations to facilitate the primary goal.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43139286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Investigating Blockchain Technology Effects on Online Platforms Transactions: Do Risk Aversion and Technophilia Matter? 研究区块链技术对在线平台交易的影响:风险厌恶和技术偏好重要吗?

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-17 DOI: 10.1080/15332861.2021.1961188

Nesrine Ben Amor, Imène Ben Yahia

引用次数: 9

How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It? 社交媒体营销活动（SMMA）和品牌资产如何影响客户的反应：整体流量是否会调节它？

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-10 DOI: 10.1080/15332861.2021.1955461

A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh

{"title":"How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?","authors":"A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh","doi":"10.1080/15332861.2021.1955461","DOIUrl":"https://doi.org/10.1080/15332861.2021.1955461","url":null,"abstract":"Abstract Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world. Many companies consider flow theory important to strengthen their customer relationships in the online environment. Flow Theory experience can predict satisfactory outcomes for online interactions between consumers and companies. This study examines the moderating role of flow theory on the relationship between marketing activities and customer responses. A total of 384 customers who experienced online shopping from “DigiKala,” one of the most pioneer online retailers in Iran, answered the survey. Data collection was done through the questionnaires, and structural equation modeling was used to analyze the data of this study. The results showed that marketing activities in social media have a significant positive effect on brand equity and customer response. Also, flow theory moderates the impact of marketing activities on social media, brand equity, and customer response, significantly. Finally, brand equity affects customer responses in the present research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49485533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis 客户参与度与广告效果：适度中介分析

IF 4.3

Journal of Internet Commerce Pub Date : 2021-08-09 DOI: 10.1080/15332861.2021.1955324

Anubha, Samik Shome

引用次数: 10

Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites 社交网站中消费者品牌参与的轨迹与研究机会

IF 4.3

Journal of Internet Commerce Pub Date : 2021-07-22 DOI: 10.1080/15332861.2021.1950328

Maria Martins Rebouças Nery, Larissa Alves Sincorá, T. Carneiro

引用次数: 5

Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers 个性化营销传播的响应:一项比较代理购物者用户和非用户的实证调查

IF 4.3

Journal of Internet Commerce Pub Date : 2021-07-14 DOI: 10.1080/15332861.2021.1947741

Sonia Arora, Anupam Bawa

引用次数: 4

Customers’ Online Purchase Intentions and Customer Segmentation During the Period of COVID-19 Pandemic 新冠肺炎疫情期间客户在线购买意愿与客户细分

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-26 DOI: 10.1080/15332861.2021.1927435

Ezgi Akar

引用次数: 19

Effect of Trust on e-Shopping Adoption – An Emerging Market Context 信任对电子购物采用的影响——一个新兴市场背景

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-22 DOI: 10.1080/15332861.2021.1927436

Irfan Butt, B. Mukerji, M. Shareef, J. Ahmed, S. Huda

引用次数: 6

Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce 信任有性别偏见吗?电子商务中信任的文献计量研究

IF 4.3

Journal of Internet Commerce Pub Date : 2021-05-22 DOI: 10.1080/15332861.2021.1927437

Jinnatul Raihan Mumu, Paolo Saona, M. Mamun, M. Azad

{"title":"Is Trust Gender Biased? A Bibliometric Review of Trust in E-Commerce","authors":"Jinnatul Raihan Mumu, Paolo Saona, M. Mamun, M. Azad","doi":"10.1080/15332861.2021.1927437","DOIUrl":"https://doi.org/10.1080/15332861.2021.1927437","url":null,"abstract":"Abstract Purpose The goal of this paper is to critically review studies on trust in e-commerce from the gender perspective. Methodology This paper is based on a systematic literature review (SLR) and applies the bibliometric technique. SLR reduces selection bias, which helps to produce more accurate scientific conclusions. We examine 148 published studies in the Scopus database using VOSviewer and the bibliometrix package in the R statistical software program. We summarize previous findings in the form of theories and methodologies in the literature. Findings The findings show that trust in e-commerce from the gender perspective is underexplored. Specific underexplored areas include gender differences, information systems, and consumer trust and consumption patterns on social-networking sites, among others. Also, there is considerable scope for developing theories and models of cross-country variations in trust, e-commerce, and gender. Originality The previous literature did not identify the methods and the structural research constructs. This study for the first time develops generates scientific insights that will contribute to future research.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2021-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2021.1927437","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41836682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16