社会商务采用的决定因素:越南消费者的实证研究

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2021-04-13 DOI:10.1080/15332861.2021.1907274

Robert Cutshall, Chuleeporn Changchit, H. Pham, D. Pham

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引用次数: 8

摘要

自21世纪初推出以来，社交网站的使用一直在迅速扩大。这种社交商务策略为许多企业带来了收入的增加。尽管社交电子商务网站在不断增长，但一些消费者仍然不愿意使用社交电子商务网站。本研究旨在考察越南采用社交商务的前因。447(447)名越南社交网站用户参与了这项研究。研究结果揭示了影响越南消费者参与社交商务意愿的重要前因。研究结果对理解新兴经济体采用社交商务具有实际意义和研究意义。

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Determinants of Social Commerce Adoption: An Empirical Study of Vietnamese Consumers

Abstract Social networking website usage has been rapidly expanding ever since their introduction in the early 2000s. This strategy of social commerce is paying off with increased revenues for many businesses. Despite the growth of social commerce websites, some consumers are still reluctant to use social commerce websites. This research intends to examine the antecedents of social commerce adoption in Vietnam. Four hundred and forty-seven (447) Vietnamese social networking website users participated in this study. The findings uncover the antecedents which are significant in influencing Vietnamese consumers’ intention to engage in social commerce. The results have both practical and research implications on understanding social commerce adoption in emerging economies.

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.