Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2021-10-02 DOI:10.1080/15332861.2021.1995960

J. Islam, Z. Rahman, R. Connolly

引用次数: 10

Abstract

Abstract The commentary introduces six research articles collected for the special issue on “progressing understanding of online customer engagement: recent trends and challenges”. These six research articles discuss the current use and future applications of online customer engagement and also propose fruitful future research avenues for scholars to further strengthen the footings of this pivotal concept in the marketing literature.

查看原文本刊更多论文

评论对在线客户参与的不断理解:最近的趋势和挑战

摘要评论介绍了为“对在线客户参与的深入理解：最近的趋势和挑战”特刊收集的六篇研究文章。这六篇研究文章讨论了在线客户参与的当前用途和未来应用，并为学者们提出了富有成效的未来研究途径，以进一步加强这一关键概念在营销文献中的基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.