发布求助
文献互助 智能选刊 最新文献

Journal of Political Marketing最新文献

筛选
英文 中文
Scale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters 衡量政治敏感性的量表：对印度年轻选民的实证调查
IF 1.2
Journal of Political Marketing Pub Date : 2020-09-30 DOI: 10.1080/15377857.2020.1823932
Mohd Danish Kirmani, Faiz Hasan, A. Haque
{"title":"Scale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters","authors":"Mohd Danish Kirmani, Faiz Hasan, A. Haque","doi":"10.1080/15377857.2020.1823932","DOIUrl":"https://doi.org/10.1080/15377857.2020.1823932","url":null,"abstract":"Abstract The primary aim of the present study was to propose a scale comprising factors that sensitize voters toward the political system and stimulate them for an active participation in the election process. More specifically, the study aimed to propose a scale for measuring political sensitivity of young Indian voters. For this purpose, the data was generated from the users of internet who fall in the age bracket of 18–29 years. The generated data was analyzed employing the statistical techniques such as exploratory factor analyses (EFA) and confirmatory factor analyses (CFA). Based on the study findings, a 9-item scale comprising three factors economic considerations, social considerations and perceived risk was proposed to capture political sensitivity of young Indian voters. This scale was named as Political Sensitivity Measurement (PSM). One interesting observation of the study was that the religious and caste consideration of young Indian voters was not important for motivating them for an active political participation. The study is pioneering in the sense that it initiates efforts for comprehensive analyses of the factors that inspire young Indian voters to participate in the election process. PSM will greatly help the academicians and researchers for an improved understanding of the Indian voters. The scale would also assist politicians in developing appropriate strategies.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"22 1","pages":"14 - 33"},"PeriodicalIF":1.2,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1823932","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48492000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Setting the Trend or Changing the Game? Professionalization and Digitalization of Election Campaigns in Sweden 引领潮流还是改变游戏？瑞典竞选活动的专业化和数字化
IF 1.2
Journal of Political Marketing Pub Date : 2020-07-02 DOI: 10.1080/15377857.2016.1228555
M. Grusell, L. Nord
{"title":"Setting the Trend or Changing the Game? Professionalization and Digitalization of Election Campaigns in Sweden","authors":"M. Grusell, L. Nord","doi":"10.1080/15377857.2016.1228555","DOIUrl":"https://doi.org/10.1080/15377857.2016.1228555","url":null,"abstract":"Professionalization and digitalization are two distinctive features of election campaigns in the twenty-first century. Are existing campaign structures and strategies reinforced by the implementation of new technology, or does this technology radically change campaigning conditions? This article investigates this topic by analyzing the two most recent national election campaigns in Sweden in 2010 and 2014. The results indicate that both professionalization and digitalization tendencies are strong, but most clearly linked to each other among bigger, catch-all campaign parties, while smaller niche parties in a multiparty system tend to choose different campaign options with regard to structure and strategies.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"19 1","pages":"258 - 278"},"PeriodicalIF":1.2,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2016.1228555","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48382219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
“I Am as Fit as a Fiddle”: Selling the Mugabe Brand in the 2013 Elections in Zimbabwe “我很健康”：在2013年津巴布韦大选中推销穆加贝品牌
IF 1.2
Journal of Political Marketing Pub Date : 2020-07-02 DOI: 10.1080/15377857.2017.1306822
Albert Chibuwe
{"title":"“I Am as Fit as a Fiddle”: Selling the Mugabe Brand in the 2013 Elections in Zimbabwe","authors":"Albert Chibuwe","doi":"10.1080/15377857.2017.1306822","DOIUrl":"https://doi.org/10.1080/15377857.2017.1306822","url":null,"abstract":"Robert Mugabe’s dominance in Zimbabwean politics post-independence has led critics to argue that politics in Zimbabwe is personal and patriarchal. Mugabe’s ruling Zimbabwe African National Union–Patriotic Front (ZANU PF)’s alleged use of violence, violent discourse, and other unorthodox power retention strategies have been used to justify claims that Zimbabwean politics is the politics of chaos. In this post-colonial (mis)reading of African politics, ZANU PF and Mugabe discourses have been labeled nativism, patriotic history, Mugabeism, grotesque nationalism, etc. However, these studies have either been uncritically pro- or anti-ZANU PF (Moore 2012). The paper, through an analysis of ZANU PF’s rebranding of Mugabe in the July 2013 elections, suggests a new multitheoretical approach to overcome this uncritical reading of Zimbabwe’s political branding practices. The suggested approach utilizes insights gleaned from sign theory, political branding and/or advertising theory, post-colonial theory, and decolonial theory.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"19 1","pages":"279 - 300"},"PeriodicalIF":1.2,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2017.1306822","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41524041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The Permanent Campaign Strategy of Prime Ministers in Parliamentary Systems: The Case of Greece 议会体系中的首相竞选策略——以希腊为例
IF 1.2
Journal of Political Marketing Pub Date : 2020-07-02 DOI: 10.1080/15377857.2016.1193835
Panos Koliastasis
{"title":"The Permanent Campaign Strategy of Prime Ministers in Parliamentary Systems: The Case of Greece","authors":"Panos Koliastasis","doi":"10.1080/15377857.2016.1193835","DOIUrl":"https://doi.org/10.1080/15377857.2016.1193835","url":null,"abstract":"Various academic authors have analyzed the implementation and the impact of the permanent campaign strategy by political executives in presidential and parliamentary systems, notably the United States and United Kingdom. This article builds on this literature and extends the research on the permanent campaign in the European parliamentary majoritarian context by examining contemporary Greece as a national case study. The research focuses on the cases of three successive Greek prime ministers: the center-left Kostas Simitis (1996–2004), the center-right Kostas Karamanlis (2004–2009), and the left-of-center George Papandreou (2009–2011). In particular, the article addresses two issues: whether these premiers exercised a permanent campaign strategy and what effect the permanent campaign had on their popularity. The conclusion is that all three did adopt a permanent campaign strategy, yet the impact on their public approval was weak, aligning themselves with their British and American counterparts.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"19 1","pages":"233 - 257"},"PeriodicalIF":1.2,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2016.1193835","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48766215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Political Marketing in Post-Conflict Elections: The Case of Iraq 冲突后选举中的政治营销：以伊拉克为例
IF 1.2
Journal of Political Marketing Pub Date : 2020-07-02 DOI: 10.1080/15377857.2016.1193834
Adam Harmes
{"title":"Political Marketing in Post-Conflict Elections: The Case of Iraq","authors":"Adam Harmes","doi":"10.1080/15377857.2016.1193834","DOIUrl":"https://doi.org/10.1080/15377857.2016.1193834","url":null,"abstract":"This article examines political marketing in post-conflict elections through an illustrative case study of post-Saddam Iraq. It does so through articles and media reports as well as interviews and participant-observation research conducted in Iraq during the 2014 national and provincial elections. The article argues that, despite having a number of the comparative and ethnic conflict country characteristics that work against a market-oriented approach, Iraqi political parties have become increasingly professionalized and, to a lesser extent, willing to change their product in response to market research. It further argues that the Iraqi case can contribute to broader debates in the political marketing literature over the definition of market orientation and over the comparative factors that can help or hinder the spread of political marketing techniques.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"19 1","pages":"201 - 232"},"PeriodicalIF":1.2,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2016.1193834","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46000166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
From the Editor-in-Chief 来自主编
IF 1.2
Journal of Political Marketing Pub Date : 2020-04-02 DOI: 10.1080/15377857.2020.1715659
B. Newman
{"title":"From the Editor-in-Chief","authors":"B. Newman","doi":"10.1080/15377857.2020.1715659","DOIUrl":"https://doi.org/10.1080/15377857.2020.1715659","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"19 1","pages":"1 - 2"},"PeriodicalIF":1.2,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1715659","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45813499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promotion of Ideology of Protest in the Tactical Media 论战术媒体中的抗议意识形态宣传
IF 1.2
Journal of Political Marketing Pub Date : 2020-03-26 DOI: 10.1080/15377857.2020.1724422
S. Vinogradova, G. Melnik, T. Shaldenkova
{"title":"Promotion of Ideology of Protest in the Tactical Media","authors":"S. Vinogradova, G. Melnik, T. Shaldenkova","doi":"10.1080/15377857.2020.1724422","DOIUrl":"https://doi.org/10.1080/15377857.2020.1724422","url":null,"abstract":"This article focuses on identifying the specifics of the new segment of online media—tactical media. We study the information and organizational resources of the media in promoting the ideology of ...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":"1-14"},"PeriodicalIF":1.2,"publicationDate":"2020-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1724422","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47094770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form 软实力体育赞助——一种新型赞助形式的社会网络分析
IF 1.2
Journal of Political Marketing Pub Date : 2020-03-05 DOI: 10.1080/15377857.2020.1723781
S. Chadwick, P. Widdop, N. Burton
{"title":"Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form","authors":"S. Chadwick, P. Widdop, N. Burton","doi":"10.1080/15377857.2020.1723781","DOIUrl":"https://doi.org/10.1080/15377857.2020.1723781","url":null,"abstract":"Abstract Although commonly associated with commercial organizations utilizing it as a form of marketing communication, sponsorship has become an increasingly political activity. Over the past decade, an apparent shift in sponsorship spending has seen a growing number of sponsorships in which a state entity has acquired the right of association with a sponsorship property. Sponsorships undertaken by state-owned airlines, energy companies, as well as through sovereign-wealth fund brands, have thus become increasingly commonplace, suggesting a new era of sponsorship marketing and soft power exertion. This study examines the emergence and effects of such agreements, and argues that such activities constitute a new form of sponsorship – soft power sponsorship – illustrative of how countries seek to promote their attractiveness, culture, ideas, and policies through soft power. Employing Social Network Analysis (SNA), this study examines the nature and extent of soft power in the cases of three countries (China, Qatar and Russia), and explores how state sponsorship is structurally embedded within soft power networks. In so doing, the study provides a definition and conceptualization of soft power sponsorship, and an analysis of the implications for sponsorship practice.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"196 - 217"},"PeriodicalIF":1.2,"publicationDate":"2020-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1723781","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59853250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter 政治候选人的素质会让人满意吗?SERVQUAL模式对政治(VOTQUAL)的转换:黎巴嫩忠诚选民的案例
IF 1.2
Journal of Political Marketing Pub Date : 2020-02-18 DOI: 10.1080/15377857.2020.1724419
Walid J. Abou-Khalil, G. Aoun
{"title":"Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter","authors":"Walid J. Abou-Khalil, G. Aoun","doi":"10.1080/15377857.2020.1724419","DOIUrl":"https://doi.org/10.1080/15377857.2020.1724419","url":null,"abstract":"Like consumer satisfaction, satisfaction in politics usually stems from a comparison of perceived performance with expectations of performance. The SERVQUAL model compares expectations for a servic...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":"1-16"},"PeriodicalIF":1.2,"publicationDate":"2020-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1724419","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48988850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
“The Late Leader”: Influence of Political Leader’s Death on Their Evaluation “已故领袖”:政治领袖之死对其评价的影响
IF 1.2
Journal of Political Marketing Pub Date : 2020-02-18 DOI: 10.1080/15377857.2020.1724410
M. Drzewiecka, W. Cwalina
{"title":"“The Late Leader”: Influence of Political Leader’s Death on Their Evaluation","authors":"M. Drzewiecka, W. Cwalina","doi":"10.1080/15377857.2020.1724410","DOIUrl":"https://doi.org/10.1080/15377857.2020.1724410","url":null,"abstract":"Of the dead, nothing unless good—has this Latin quote practical implications for political marketers? We tend to view dead people (especially leaders) more favorably than their living equivalents. ...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":"1-17"},"PeriodicalIF":1.2,"publicationDate":"2020-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2020.1724410","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47455740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信