Journal of Political Marketing最新文献

Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise 民主弊病：营销弊病的理论概念化建议

IF 1.2

Journal of Political Marketing Pub Date : 2023-12-21 DOI: 10.1080/15377857.2023.2294200

Émilie Foster

引用次数: 0

The Influences of Political Strategies and Communication Styles on Political Candidates’ Online and Offline Visibility 政治策略和沟通方式对政治候选人线上和线下知名度的影响

Journal of Political Marketing Pub Date : 2023-09-12 DOI: 10.1080/15377857.2023.2254709

Maud Reveilhac

引用次数: 0

Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election 跟随领导者:在2019年英国大选期间检查启发式在政治社交媒体广告中的使用

Journal of Political Marketing Pub Date : 2023-08-07 DOI: 10.1080/15377857.2023.2236966

Tom M. Holloway, Colin A. Hendrie

{"title":"Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election","authors":"Tom M. Holloway, Colin A. Hendrie","doi":"10.1080/15377857.2023.2236966","DOIUrl":"https://doi.org/10.1080/15377857.2023.2236966","url":null,"abstract":"Following the Facebook-Cambridge Analytica scandal, the role that social media advertising can play in the outcomes of major elections is increasingly evident. While existing political advertising research has examined the influence of such adverts in contemporary election campaigns, there has been comparatively less research on the actual elements that make these adverts successful. The current study considers the extent to which different aspects of the political brand contribute to this success, particularly the use of the party leader as a heuristic device for voters and the strategic use of the “doppelgänger brand” phenomenon to undermine the opponent party’s campaign. By examining the adverts published on Facebook by the Conservative party and the Labour party in three key phases of the 2019 UK General Election, the importance of these two branding aspects in political social media advertising is investigated. The results show that the party that won the election, the Conservatives, made far greater use of both the leader heuristic and the doppelgänger brand phenomenon in their election adverts, and subtleties within the results reveal a novel finding for the use of the leader heuristic against the opponent party leader. The results are discussed in the context of election news coverage from 2019, and the ethical implications of treating deceptive campaigning techniques as successful are considered. The potential for the heuristics to be more powerful on alternative social media platforms with shorter-length content is also discussed as an avenue for future research to pursue.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135998223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Political Campaign Professionalization in Lithuanian Elections 立陶宛选举中的政治竞选职业化

Journal of Political Marketing Pub Date : 2023-06-20 DOI: 10.1080/15377857.2023.2221931

Ingrida Unikaitė-Jakuntavičienė

{"title":"Political Campaign Professionalization in Lithuanian Elections","authors":"Ingrida Unikaitė-Jakuntavičienė","doi":"10.1080/15377857.2023.2221931","DOIUrl":"https://doi.org/10.1080/15377857.2023.2221931","url":null,"abstract":"The article analyzes the extent to which the professionalization of Lithuanian political campaigns has changed over the last 30 years. To achieve this, the article employs two main methods. First, it reviews existing research on election campaign professionalization. Second, it presents the findings from a case study of Lithuanian political campaigns. The analysis draws on data from interviews with PR professionals and politicians conducted over the past two decades (46 interviews). The analysis also includes a data review of party spending in parliamentary campaigns. Through these methods, the analysis finds that both candidates and professional political consultants increasingly view political campaigns as important. Professional consultants play a significant role in campaign preparation and management in all parties, with major functions implemented by external campaign professionals being related to marketing strategies and communication management. Furthermore, contemporary Lithuanian political campaigns are often permanent and centralized, using a variety of marketing tools and instruments to research the electorate and prepare advertising campaigns and messages. The study concludes that Lithuanian election campaigns are gradually becoming more professionalized across all parties. However, the degree of professionalization varies depending on the financial and human resources available to specific party campaigns.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135139545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Professionalization of Campaign Communication beyond Communication Forms. An Analysis of Poland’s Political Spots 超越传播形式的运动传播专业化。波兰政治热点分析

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-16 DOI: 10.1080/15377857.2023.2221932

Mariusz Kolczyński, Marek Mazur

{"title":"Professionalization of Campaign Communication beyond Communication Forms. An Analysis of Poland’s Political Spots","authors":"Mariusz Kolczyński, Marek Mazur","doi":"10.1080/15377857.2023.2221932","DOIUrl":"https://doi.org/10.1080/15377857.2023.2221932","url":null,"abstract":"Abstract Previous studies on the professionalization of campaign communication concentrated on forms of communication, ignoring the important question of how election campaigns vary in terms of the content of their election messages. The article intends to partially fill this breach by dealing with the case of Poland’s parliamentary election campaigns in the years 2005–2019. Therefore, it not only describes the main groups of determinants (systemic, competitive, technological, and social) influencing the speed and direction of the process of professionalization in Poland but also attempts to verify the extent to which a party’s electoral messages include certain content that can be treated as manifestations and effects of professionalization. Based on an analysis of audiovisual political advertising during five parliamentary campaigns, the study shows the dominance of valence issues (comparing them to position issues) in spots and the presence of centralized personalization (but not beyond simple party labeling). No linear increase or decrease of trend intensity has been observed regarding the above issues during the five elections. While the overall occurrence of these phenomena remains stable in the campaigns under study (meaning a significant, usually predominant share of party spots in a given year), their intensity varies.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48180768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns 脸书作为非自由背景下的政治营销工具。2019年匈牙利欧洲议会和地方选举活动期间Facebook上的政治广告活动地图

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-15 DOI: 10.1080/15377857.2023.2221935

M. Bene, Márton Petrekanics, Mátyás Bene

{"title":"Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns","authors":"M. Bene, Márton Petrekanics, Mátyás Bene","doi":"10.1080/15377857.2023.2221935","DOIUrl":"https://doi.org/10.1080/15377857.2023.2221935","url":null,"abstract":"Abstract The research examines political advertising on Facebook during the 2019 European and local election campaigns in Hungary. Previously, political advertising had been difficult to study due to a lack of publicly available data. However, since spring of 2019, information on political advertising on Facebook has been publicly accessible in European countries. The study collected all political ads during the two nationwide election campaigns in Hungary to map the political advertising sphere based on spending. The research tests theories regarding the political restructuring potential of social media, including the oppositional/democratizing role of social media, and the theses of normalization versus equalization. Additionally, the ad-specific thesis of ‘stealth media’ is tested, which argues that Facebook’s ad platform can be employed to circumvent campaign-related regulations. Our findings suggest that the opposition remarkably dominates the political Facebook advertising sphere in the present illiberal context. Beyond this fact, the normalization theory seems to prevail, and there is no evidence that ads are used to increase the personalization of politics. In Hungary, Facebook’s advertising platform is not a type of ‘stealth media’ as it is dominated by official political actors, but a few partisan media outlets were strongly involved in the advertising campaign.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45840213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia 下面的隆隆声?俄罗斯反对党重塑品牌、地区选举和政权转型

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-14 DOI: 10.1080/15377857.2023.2221934

J. Ishiyama, M. Rybalko

引用次数: 0

Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal 评估在网络风暴期间社会媒体对政治品牌的军事使用:对阿富汗军队撤军的分析

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-12 DOI: 10.1080/15377857.2023.2222683

Temple Uwalaka

引用次数: 0

Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe 职业化与民主倒退?中欧和东欧的政治运动

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-11 DOI: 10.1080/15377857.2023.2221930

M. Gregor, Otto Eibl

引用次数: 0

“Send in the Clowns”: The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing “小丑进场”:克罗地亚名人民粹主义的兴起及其对政治营销的影响

IF 1.2

Journal of Political Marketing Pub Date : 2023-06-09 DOI: 10.1080/15377857.2023.2221933

M. Grbeša, Berto Šalaj

{"title":"“Send in the Clowns”: The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing","authors":"M. Grbeša, Berto Šalaj","doi":"10.1080/15377857.2023.2221933","DOIUrl":"https://doi.org/10.1080/15377857.2023.2221933","url":null,"abstract":"Abstract In recent years, celebrity populism has become increasingly prevalent in politics worldwide. However, the relationship between populism and celebrity politics is not straightforward, and more research is needed to understand how these two concepts intersect. The authors of this paper argue that a more nuanced understanding of celebrity populism is necessary to identify and analyze its various forms. By analyzing the communication strategies of the three populist candidates in the 2019–2020 Croatian presidential election, this paper empirically investigates how celebrity populism manifests in practice. The authors use their proposed conceptualization to classify the candidates based on their use of populist and celebrity strategies. This allows for a more granular understanding of the different ways in which celebrity and populism can be combined in politics. The findings suggest that celebrity populism can take on different forms depending on the specific context and characteristics of the candidates. Moreover, the authors argue that celebrity populism is a strategy that can be effective in gaining popularity and mobilizing voters, particularly in countries where trust in political institutions is low.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44394060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0