Journal of Political Marketing

Journal of Political Marketing
影响因子:
1.9
ISSN:
print: 1537-7857
on-line: 1537-7865
研究领域:
POLITICAL SCIENCE
自引率:
8.30%
Gold OA文章占比:
12.70%
原创研究文献占比:
100.00%
SCI收录类型:
Emerging Sources Citation Index (ESCI) || Scopus (CiteScore)
期刊介绍英文:
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.
CiteScore:
CiteScoreSJRSNIPCiteScore排名
4.10.7711.240
学科
排名
百分位
大类:Social Sciences
小类:Sociology and Political Science
279 / 1466
81%
大类:Business, Management and Accounting
小类:Marketing
101 / 210
51%
发文信息
WOS期刊分区
学科分类
Q2POLITICAL SCIENCE
历年影响因子
2022年1.2000
2023年1.9000
历年发表
2012年23
2013年22
2014年29
2015年31
2016年24
2017年21
2018年30
2019年21
2020年16
2021年25
2022年15
投稿信息
出版国家(地区):
United States
出版商:
Taylor & Francis

Journal of Political Marketing - 最新文献

Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise

Pub Date : 2023-12-21 DOI: 10.1080/15377857.2023.2294200 Émilie Foster

Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election

Pub Date : 2023-08-07 DOI: 10.1080/15377857.2023.2236966 Tom M. Holloway, Colin A. Hendrie
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