政治候选人的素质会让人满意吗?SERVQUAL模式对政治(VOTQUAL)的转换:黎巴嫩忠诚选民的案例

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2020-02-18 DOI:10.1080/15377857.2020.1724419

Walid J. Abou-Khalil, G. Aoun

引用次数: 6

摘要

与消费者满意度一样，政治满意度通常源于对绩效的感知与预期的比较。SERVQUAL模型比较了对服务的期望…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter

Like consumer satisfaction, satisfaction in politics usually stems from a comparison of perceived performance with expectations of performance. The SERVQUAL model compares expectations for a servic...

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.