Journal of Political Marketing最新文献_第5页

Out-Party Cues and Factual Beliefs in an Era of Negative Partisanship 消极党派时代的党外线索与事实信念

IF 1.2

Journal of Political Marketing Pub Date : 2021-07-01 DOI: 10.1080/15377857.2021.1939570

Suhwoo Ahn, D. Bergan, Dustin Carnahan, R. Barry, Ezgi Ulusoy

引用次数: 1

Democratic Norms, Social Projection, and False Consensus in the 2020 U.S. Presidential Election 2020年美国总统大选中的民主规范、社会投射和虚假共识

IF 1.2

Journal of Political Marketing Pub Date : 2021-07-01 DOI: 10.1080/15377857.2021.1939568

Aaron C. Weinschenk, Costas Panagopoulos, S. van der Linden

{"title":"Democratic Norms, Social Projection, and False Consensus in the 2020 U.S. Presidential Election","authors":"Aaron C. Weinschenk, Costas Panagopoulos, S. van der Linden","doi":"10.1080/15377857.2021.1939568","DOIUrl":"https://doi.org/10.1080/15377857.2021.1939568","url":null,"abstract":"Abstract We examine individuals’ views about democratic norm violations related to the peaceful transfer of power and acceptance of election results and the link between those views and broader perceptions about support for social election norms in the American public. Using data from an original national survey fielded after the 2020 presidential election, a number of important findings emerge. First, sizable majorities of Americans personally support the peaceful transfer of power (89%) and accept the 2020 presidential election results (74%). Second, individuals perceive these social norms to be widely held by the public. Respondents believe that 67% of Americans support a peaceful transfer of power and that 63% of Americans will accept the results of the 2020 election. Third, there is a strong link between personal views about these election norms and social perceptions about election norms. Consistent with research in psychology on the false consensus bias, people expect the public at large to share their views about election norms. Finally, we demonstrate that political ideology moderates the relationship between personal views about election norms and public perceptions about these norms. Among conservatives who do not support the election outcome, the perception is that only a small portion of the general public supports the election. On the other hand, among conservatives who do support election norms, the perception is that a large share of the public shares their views.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"255 - 268"},"PeriodicalIF":1.2,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1939568","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49132532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan 外部利益相关者视角下巴基斯坦政治联合品牌形象与定位探析

IF 1.2

Journal of Political Marketing Pub Date : 2021-06-30 DOI: 10.1080/15377857.2021.1930328

Maria Shahid, Waseem Hassan, Lubaba Sadaf

引用次数: 2

Getting out the Black Vote in Washington DC: A Field Experiment 在华盛顿特区获得黑人选票:一个实地实验

IF 1.2

Journal of Political Marketing Pub Date : 2021-06-25 DOI: 10.1080/15377857.2021.1939571

Jamil Scott, Melissa R. Michelson, Stephanie L. DeMora

引用次数: 2

Disclosures of Character: Formal Aspects of Presidential Campaign Announcement Speeches 性格的披露:总统竞选公告演讲的正式方面

IF 1.2

Journal of Political Marketing Pub Date : 2021-06-15 DOI: 10.1080/15377857.2021.1939579

Michael Cornfield

{"title":"Disclosures of Character: Formal Aspects of Presidential Campaign Announcement Speeches","authors":"Michael Cornfield","doi":"10.1080/15377857.2021.1939579","DOIUrl":"https://doi.org/10.1080/15377857.2021.1939579","url":null,"abstract":"Abstract The presidential candidacy announcement or declaration speech represents a major political marketing effort. Much goes into its staging, text, and performance. Campaigns rely on this debut to stake out a strategic position with respect to their declared and expected competitors, one that will yield a prevailing share of votes from a coalition of voters the campaigns will try to assemble out of the eligible population. In this study I examine the rhetorical composition of these heralding events based on a quasi-literary analysis of speeches and debut alternatives (such as a video) by 37 major candidates who announced their candidacies in 2015 (for the 2016 nominations and election) and 2019 (for 2020). I review the historical development of the declaration speech and set out ten of its formal elements. I show how a rich sense of a candidate’s character –political orientation, style, and comparative strengths and weaknesses– can be discerned in these addresses. I contend that the choices behind and the qualities of the declaration speech reveal much about the aptness of a candidate for the office of president.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"317 - 339"},"PeriodicalIF":1.2,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1939579","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42109152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sleepy Joe? Recalling and Considering Donald Trump’s Strategic Use of Nicknames 沉睡的乔?回顾和思考唐纳德·特朗普对绰号的策略性使用

IF 1.2

Journal of Political Marketing Pub Date : 2021-06-15 DOI: 10.1080/15377857.2021.1939572

Tyler Johnson

{"title":"Sleepy Joe? Recalling and Considering Donald Trump’s Strategic Use of Nicknames","authors":"Tyler Johnson","doi":"10.1080/15377857.2021.1939572","DOIUrl":"https://doi.org/10.1080/15377857.2021.1939572","url":null,"abstract":"Abstract From the beginning of his first presidential run in 2015, Donald Trump regularly used nicknames to deride his opponents’ appearances, demeanors, beliefs, or personal histories. Employing such nicknames defied norms of campaigning and captured media attention, but little is known about how these monikers penetrated public awareness, were perceived by the public, and shaped evaluations of those targeted. Examining Trump’s effort to label Joe Biden as “Sleepy Joe” offers a window through which to begin to answer such questions. Findings from an August 2020 survey experiment reveal that those who participate in politics are likely to contemporaneously know the nicknames Trump is using during the campaign. Perceptions of nickname accuracy were shaped by political beliefs. Amongst a random subset of survey participants asked to consider the use and intent of “Sleepy Joe” more deeply, those who knew it going in and also approved of how the President did his job were the only ones to look significantly more negatively upon Biden. Subsequent findings also reveal the extent to which Americans have forgotten Trump’s nicknames of past rivals, calling into question whether such a strategy leaves lasting legacies.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"302 - 316"},"PeriodicalIF":1.2,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1939572","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43680076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Small Donor Contributions in Response to Email Outreach by a Political Campaign 小额捐助者对政治竞选活动的电子邮件宣传的回应

IF 1.2

Journal of Political Marketing Pub Date : 2021-05-05 DOI: 10.1080/15377857.2021.1910611

S. Gaynor, J. Gimpel

引用次数: 4

What Drive Marketization and Professionalization of Campaigning of Political Parties in the Emerging Democracy? Evidence from Indonesia in the Post-Soeharto New Order 新兴民主政治中政党竞选市场化与职业化的动因?来自印尼后苏哈托新秩序的证据

IF 1.2

Journal of Political Marketing Pub Date : 2021-04-08 DOI: 10.1080/15377857.2021.1910610

Nyarwi Ahmad

引用次数: 3

The Message Matters: The Influence of Fact-Checking on Evaluations of Political Messages 信息的重要性：事实核查对政治信息评价的影响

IF 1.2

Journal of Political Marketing Pub Date : 2021-04-03 DOI: 10.1080/15377857.2018.1457591

Amanda Wintersieck, K. Fridkin, P. Kenney

{"title":"The Message Matters: The Influence of Fact-Checking on Evaluations of Political Messages","authors":"Amanda Wintersieck, K. Fridkin, P. Kenney","doi":"10.1080/15377857.2018.1457591","DOIUrl":"https://doi.org/10.1080/15377857.2018.1457591","url":null,"abstract":"Fact-checks have become prolific in U.S. campaigns over the last ten years. As a result, fact-checks have become one of the easiest ways for individuals to analyze the truthfulness of politicians’ statements. The increase in both fact-checking and its accessibility to voters led us to ask whether fact-checks influence individuals’ attitudes and evaluations of political candidates and campaign messages. To examine the impact of fact-checking, we conduct two original experiments using the 2012 Ohio Senate race between Republican challenger Josh Mandel and Democratic incumbent Sherrod Brown. The first experiment utilized a sample of over 300 students during the fall of 2013. The second experiment is a crowdsourced Amazon Mechanical Turk Sample in the fall of 2014. We find the content of fact-check messages are influential in altering assessments of candidates’ advertisements. We also find the source of the fact-check only modestly impacts assessments. The findings illustrate the potential power of fact-checks to influence the effectiveness of candidates’ messages and reaffirm the important role the news media plays in validating candidate claims and arguments during political campaigns.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"93 - 120"},"PeriodicalIF":1.2,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2018.1457591","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49098664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 29

Russia’s Public Diplomacy: From Soft Power to Strategic Communication 俄罗斯的公共外交：从软实力到战略沟通

IF 1.2

Journal of Political Marketing Pub Date : 2021-03-29 DOI: 10.1080/15377857.2020.1869845

N. Tsvetkova, Dmitry Rushchin

引用次数: 9