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Spillover Effects in Political Advertising: Evidence from Judicial Elections 政治广告的溢出效应:来自司法选举的证据
IF 1.2
Journal of Political Marketing Pub Date : 2022-03-09 DOI: 10.1080/15377857.2022.2047136
T. Gray, Adam G. Hughes
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引用次数: 0
How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election 候选人如何在选举政治中相互影响：佛罗里达州2018年中期选举的跨党派议程建设
IF 1.2
Journal of Political Marketing Pub Date : 2022-02-24 DOI: 10.1080/15377857.2022.2040690
Phillip C. Arceneaux, Osama Albishri, S. Kiousis
{"title":"How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election","authors":"Phillip C. Arceneaux, Osama Albishri, S. Kiousis","doi":"10.1080/15377857.2022.2040690","DOIUrl":"https://doi.org/10.1080/15377857.2022.2040690","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49469658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos 什么是竞选标志?通过竞选标志探索候选人自我表现的差异
IF 1.2
Journal of Political Marketing Pub Date : 2022-02-21 DOI: 10.1080/15377857.2022.2040691
Alexandra M. Williams, Trudy Horsting, Mark D. Ramirez
{"title":"What’s in a Campaign Logo? Exploring Differences in Candidate Self-Presentation through Campaign Logos","authors":"Alexandra M. Williams, Trudy Horsting, Mark D. Ramirez","doi":"10.1080/15377857.2022.2040691","DOIUrl":"https://doi.org/10.1080/15377857.2022.2040691","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42603865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain 关联方的不连通性——西班牙Unidos Podemos网络互动模式分析
IF 1.2
Journal of Political Marketing Pub Date : 2022-02-11 DOI: 10.1080/15377857.2022.2030848
S. De Marco, J. Robles, Borja Moya-Gómez, Daniel Gomez (UCM)
{"title":"The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain","authors":"S. De Marco, J. Robles, Borja Moya-Gómez, Daniel Gomez (UCM)","doi":"10.1080/15377857.2022.2030848","DOIUrl":"https://doi.org/10.1080/15377857.2022.2030848","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49316813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Use of Podcasting in Political Marketing: The Case of the Czech Republic 播客在政治营销中的运用:以捷克共和国为例
IF 1.2
Journal of Political Marketing Pub Date : 2022-01-19 DOI: 10.1080/15377857.2021.2024479
Khanh Ly Tranová, Anastasia Veneti
{"title":"The Use of Podcasting in Political Marketing: The Case of the Czech Republic","authors":"Khanh Ly Tranová, Anastasia Veneti","doi":"10.1080/15377857.2021.2024479","DOIUrl":"https://doi.org/10.1080/15377857.2021.2024479","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44321982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Nonlinear Effects of Political Advertising 政治广告的非线性效应
IF 1.2
Journal of Political Marketing Pub Date : 2021-12-14 DOI: 10.1080/15377857.2021.1997877
K. Lipsitz, Javier Padilla
{"title":"The Nonlinear Effects of Political Advertising","authors":"K. Lipsitz, Javier Padilla","doi":"10.1080/15377857.2021.1997877","DOIUrl":"https://doi.org/10.1080/15377857.2021.1997877","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47877660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions 规模发展:探索成功政治局外人的品牌形象，确定改良主义维度
IF 1.2
Journal of Political Marketing Pub Date : 2021-11-17 DOI: 10.1080/15377857.2021.1997876
Gunaro Setiawan, D. Arli, P. Woods
{"title":"Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions","authors":"Gunaro Setiawan, D. Arli, P. Woods","doi":"10.1080/15377857.2021.1997876","DOIUrl":"https://doi.org/10.1080/15377857.2021.1997876","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45113311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020 拥有总统形象意味着什么？衡量2020年特朗普和拜登的多组验证性因素分析
IF 1.2
Journal of Political Marketing Pub Date : 2021-09-19 DOI: 10.1080/15377857.2021.1978033
David E. Clementson, Michael J. Beatty, Tong Xie
{"title":"What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020","authors":"David E. Clementson, Michael J. Beatty, Tong Xie","doi":"10.1080/15377857.2021.1978033","DOIUrl":"https://doi.org/10.1080/15377857.2021.1978033","url":null,"abstract":"","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":" ","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46384246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introduction: Democratic Norms, Group Perceptions, and the 2020 Election 引言:民主规范、群体认知与2020年大选
IF 1.2
Journal of Political Marketing Pub Date : 2021-07-26 DOI: 10.1080/15377857.2021.1939565
D. Bergan
{"title":"Introduction: Democratic Norms, Group Perceptions, and the 2020 Election","authors":"D. Bergan","doi":"10.1080/15377857.2021.1939565","DOIUrl":"https://doi.org/10.1080/15377857.2021.1939565","url":null,"abstract":"It is a pleasure to introduce this special issue on the role of norms in the 2020 election. Social norms are unwritten rules that guide behavior (Chung and Rimal 2016). Democratic norms refer speci...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"20 1","pages":"251 - 254"},"PeriodicalIF":1.2,"publicationDate":"2021-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1939565","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46305923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign 西班牙的名人、广告代言和政治营销:人民党2019年4月的竞选活动
IF 1.2
Journal of Political Marketing Pub Date : 2021-07-19 DOI: 10.1080/15377857.2021.1950099
Jorge David Fernández Gómez, Antonio Pineda, Maria-Teresa Gordillo-Rodriguez
{"title":"Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign","authors":"Jorge David Fernández Gómez, Antonio Pineda, Maria-Teresa Gordillo-Rodriguez","doi":"10.1080/15377857.2021.1950099","DOIUrl":"https://doi.org/10.1080/15377857.2021.1950099","url":null,"abstract":"One of political marketing’s theoretical tenets is the translation of commercial advertising techniques to politics. This paper focuses on celebrity endorsement as a commercial technique which is t...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1950099","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42236835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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