Journal of Political Marketing最新文献_第3页

Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances 发帖还是做广告?政党如何调整他们的消息策略以适应Facebook的有机和付费媒体支持

IF 1.2

Journal of Political Marketing Pub Date : 2022-09-09 DOI: 10.1080/15377857.2022.2110352

S. Kruschinski, J. Haßler, Pablo Jost, Michael Sülflow

引用次数: 5

Mapping Publication Trend of Political Parties Campaign in Social Media: A Bibliometric Analysis 政党竞选活动在社交媒体上的出版趋势:文献计量分析

IF 1.2

Journal of Political Marketing Pub Date : 2022-08-01 DOI: 10.1080/15377857.2022.2104424

Dimas Subekti, Achmad Nurmandi, D. Mutiarin

引用次数: 5

Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign 2020年总统竞选期间的候选人评价和社交媒体关注

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-26 DOI: 10.1080/15377857.2022.2099585

K. Kenski, Dam Hee Kim, S. M. Jones-Jang

{"title":"Candidate Evaluations and Social Media Following during the 2020 Presidential Campaign","authors":"K. Kenski, Dam Hee Kim, S. M. Jones-Jang","doi":"10.1080/15377857.2022.2099585","DOIUrl":"https://doi.org/10.1080/15377857.2022.2099585","url":null,"abstract":"ABSTRACT This study investigates the relationship between presidential candidate evaluations and following the candidates on five social media (SM) platforms: Facebook, Twitter, Instagram, Snapchat, and YouTube. Analyses of national survey data collected during the 2020 presidential campaign (N = 2,120) suggest that following a candidate on SM is positively associated with feelings toward that candidate, even after gender, age, race, education, party identification, and online news media use have been taken into consideration. Specifically, individuals who followed Trump on Facebook, Twitter, and/or YouTube supported him more than did those who did not follow him. Following Biden on Facebook, Twitter, Instagram, and/or Snapchat was positively associated with his feeling thermometer ratings after demographic variables, party identification, and online news media use were controlled. Moreover, we show that these positive relationships were more pronounced among those who did not identify with one of the major political parties. Following a candidate, however, was not necessarily associated with decreased support for the opposing candidate. Overall, our results highlight the importance of politicians’ use of social media during campaigns and suggest that following candidates on different SM platforms has unique relationships with candidate evaluations.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"272 - 283"},"PeriodicalIF":1.2,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45906135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns 长话短说:对2020年竞选期间Instagram故事的分析

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-19 DOI: 10.1080/15377857.2022.2099579

Terri L. Towner, C. Muñoz

{"title":"A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns","authors":"Terri L. Towner, C. Muñoz","doi":"10.1080/15377857.2022.2099579","DOIUrl":"https://doi.org/10.1080/15377857.2022.2099579","url":null,"abstract":"ABSTRACT Political campaigns are becoming immensely visual, with many platforms, such as YouTube, Instagram, and SnapChat, employed by candidates. We focus on the second most popular platform, Instagram, examining how the 2020 presidential candidates, Donald Trump and Joe Biden, utilize “Stories” in their digital campaigns. Instagram “Stories” allow users to capture and post related images and videos in a slideshow format that disappears after 24-hours. Yet, how did the candidates utilize the Instagram Story technology affordances, such as location tags, stickers, swipe up/websites, and hashtags? What political messages – attack, behind the scenes, or rally - did the candidates use both before and after Election Day? How do the candidates differ in the Story messages? Through the technology affordances lens, we conduct a quantitative content analysis of Instagram Stories posted by Trump and Biden one week before and after Election Day 2020. Our findings reveal how the possible actions or affordances linked to the “Story” feature allow candidates to communicate and engage with users. We conclude by offering a set of industry recommendations when using Instagram Stories in campaigns.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"221 - 234"},"PeriodicalIF":1.2,"publicationDate":"2022-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48648021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season 推特与新闻媒体的对比？在总统提名季对中介机构议程设定效果进行第三次评估

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-19 DOI: 10.1080/15377857.2022.2099582

Bethany A. Conway, Eric Tsetsi, K. Kenski, Yotam Shmargad

引用次数: 0

Introduction: Political Marketing and the Election of 2020 导言:政治营销与2020年大选

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-18 DOI: 10.1080/15377857.2022.2099577

Jody C. Baumgartner

引用次数: 1

Marketing Female Candidates as “Women”: Gender and Partisanship’s Influence on Issue Discussion on Twitter in 2020 将女性候选人作为“女性”进行营销:性别和党派关系对2020年Twitter问题讨论的影响

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-18 DOI: 10.1080/15377857.2022.2099580

Heather K. Evans

{"title":"Marketing Female Candidates as “Women”: Gender and Partisanship’s Influence on Issue Discussion on Twitter in 2020","authors":"Heather K. Evans","doi":"10.1080/15377857.2022.2099580","DOIUrl":"https://doi.org/10.1080/15377857.2022.2099580","url":null,"abstract":"ABSTRACT Previous work in the area of gender and social media has shown that women campaign and market themselves online very differently than men. While female candidates are more likely to discuss certain types of issues (like education and healthcare) in their campaigns, some research has shown that as more women are added to a congressional race, less attention is paid to those “women’s issues.” Given the steady increase in the number of women running for office and the increasing saliency of “women’s issues” in American politics, this study examines the ways that female candidates marketed themselves differently than their male competitors in the 2020 U.S. House races on Twitter, paying particular attention to the influence of partisanship. The results show that women stressed different policy priorities in their tweets in 2020 compared to male candidates. While partisanship affects what issues get highlighted by candidates on Twitter, gender plays a role in whether candidates discuss issues that directly affect women as a group. Controlling for the context of the race, these findings demonstrate that when more women are added to a race, the likelihood of discussing “women’s issues” increases.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"235 - 246"},"PeriodicalIF":1.2,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47809390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization 心理抗拒理论在大学生选民登记动员中的应用

IF 1.2

Journal of Political Marketing Pub Date : 2022-07-14 DOI: 10.1080/15377857.2022.2099584

Tobias Reynolds-Tylus, D. Schill

{"title":"An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization","authors":"Tobias Reynolds-Tylus, D. Schill","doi":"10.1080/15377857.2022.2099584","DOIUrl":"https://doi.org/10.1080/15377857.2022.2099584","url":null,"abstract":"ABSTRACT The purpose of this study was to test political engagement messages (voter registration and voter mobilization) effectiveness with younger adults using psychological reactance theory as a guiding framework. Two online survey experiments using a 2 (message frame: gain- vs. loss-frame) X 2 (social norm: positive vs. negative) factorial design found that in the context of voter registration, consistent with prior research, both a loss-framed message and a positive norm message elicited greater freedom threat and reactance. However, these findings were not replicated in the context of voter mobilization. Across both topics, the arousal of reactance was associated with diminished behavioral intention (either for registering to vote or for voting). While the social norms approach has been found effective in mobilization campaigns, findings from this study demonstrate that an implicit threat to one’s freedom (in the form of a positive social norms message) can elicit reactance among non-registered voters. This research suggests that political marketers should be aware of the potential for reactance to messages promoting voter registration among non-registered voters and be aware of potential backlash effects of loss-framed and positive norm-based messages in voter registration communication.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"259 - 271"},"PeriodicalIF":1.2,"publicationDate":"2022-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44425895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing 领导力三角。政治营销中的真实性、能力性和规律性

IF 1.2

Journal of Political Marketing Pub Date : 2022-04-24 DOI: 10.1080/15377857.2022.2060644

Diego Ceccobelli, Luigi Di Gregorio

{"title":"The Triangle of Leadership. Authenticity, Competence and Ordinariness in Political Marketing","authors":"Diego Ceccobelli, Luigi Di Gregorio","doi":"10.1080/15377857.2022.2060644","DOIUrl":"https://doi.org/10.1080/15377857.2022.2060644","url":null,"abstract":"Abstract By reflecting on the interactions among three components – the perception of authenticity, ordinariness and competence – and adopting a holistic approach, this article presents and offers an innovative conceptual framework and a heuristic tool to understand and graphically represent what drives the popularity and success of contemporary political leaders and to co-explain the reasons for their success (or failure). We name this tool the triangle of leadership. With this research aim in mind, we organize this article as follows. First, we pose its theoretical premises by distinctively reflecting on why we believe that competence, authenticity and ordinariness are the most useful and comprehensive dimensions (and terms) to use to understand what makes a political leader as such. Second, we present and discuss its main features, properties, theoretical and practical implications. Finally, with the aim of building a new and solid bridge between academia and political marketing practices and practitioners, we conclude by claiming that the triangle of leadership has the potential to empower political marketing practitioners (and the whole array of civil society actors and organizations) to effectively advise their clients in their attempts to attain high personal approval ratings and electoral support.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"21 1","pages":"113 - 125"},"PeriodicalIF":1.2,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45450140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Archetypes of Polish Political Parties - Empirical Analysis 波兰政党的原型-实证分析

IF 1.2

Journal of Political Marketing Pub Date : 2022-03-11 DOI: 10.1080/15377857.2022.2040689

Marta Żerkowska-Balas, Michał Jan Lutostański, P. Prochera

引用次数: 0