推特与新闻媒体的对比？在总统提名季对中介机构议程设定效果进行第三次评估

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2022-07-19 DOI:10.1080/15377857.2022.2099582

Bethany A. Conway, Eric Tsetsi, K. Kenski, Yotam Shmargad

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引用次数: 0

摘要

摘要之前的两项研究调查了2012年和2016年总统候选人提名季期间报纸发行议程与候选人和竞选推特订阅源之间的关系。两人都发现，制定议程的中间力量在于报纸。这项研究通过研究2020年总统提名季美国顶级报纸的议题议程以及候选人和竞选推特的议题议程，复制了前两项研究。计算机辅助内容分析和时间序列分析表明，与2012年和2016年相比，2020年提名季的中间议程制定权更加公平，尽管这一发现取决于所使用的指标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tipping the Twitter vs. News Media Scale? Conducting a Third Assessment of Intermedia Agenda-Setting Effects during the Presidential Nomination Season

ABSTRACT Two previous studies investigated the relationship between newspaper issue agendas and those of candidate and campaign Twitter feeds during the presidential nomination seasons in 2012 and 2016. Both found the intermedia agenda-setting power resided with newspapers. This study replicates the previous two by examining the issue agendas of the nation’s top newspapers and those of candidate and campaign Twitter feeds during the 2020 presidential nomination season. Computer-assisted content analysis and time-series analysis suggest that intermedia agenda-setting power was more even-handed during the 2020 nomination seasons compared to 2012 and 2016, although this finding depends on the metric used.

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.