Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2022-09-09 DOI:10.1080/15377857.2022.2110352

S. Kruschinski, J. Haßler, Pablo Jost, Michael Sülflow

引用次数: 5

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发帖还是做广告?政党如何调整他们的消息策略以适应Facebook的有机和付费媒体支持

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.