西班牙的名人、广告代言和政治营销:人民党2019年4月的竞选活动

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2021-07-19 DOI:10.1080/15377857.2021.1950099

Jorge David Fernández Gómez, Antonio Pineda, Maria-Teresa Gordillo-Rodriguez

引用次数: 4

摘要

政治营销的理论原则之一是将商业广告技术转化为政治。本文主要研究的是明星代言作为一种商业技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

One of political marketing’s theoretical tenets is the translation of commercial advertising techniques to politics. This paper focuses on celebrity endorsement as a commercial technique which is t...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.