论战术媒体中的抗议意识形态宣传

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2020-03-26 DOI:10.1080/15377857.2020.1724422

S. Vinogradova, G. Melnik, T. Shaldenkova

引用次数: 3

摘要

本文的重点是确定在线媒体的新部分-战术媒体的具体情况。我们研究了媒体在宣传意识形态中的信息和组织资源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.