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Journal of Business-To-Business Marketing最新文献

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Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment 研究买家对气候变化政策的态度及其公司的企业声誉：供应商的参与和承诺的序列中介效应
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-09-02 DOI: 10.1080/1051712x.2024.2396969
Surajit Bag, Muhammad Sabbir Rahman, Peter Naude, Gautam Srivastava
{"title":"Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment","authors":"Surajit Bag, Muhammad Sabbir Rahman, Peter Naude, Gautam Srivastava","doi":"10.1080/1051712x.2024.2396969","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2396969","url":null,"abstract":"Given the dangers of climate change, a nascent body of research emphasises the significance of business-to-business (B2B) firms’ views on implementing climate change policies (CCP) and its links to...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"21 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development 与公共研究机构合作：利用战略意图和共创价值在新产品开发中赢得战略机遇
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-19 DOI: 10.1080/1051712x.2024.2391792
Michael Polonsky, Samir Gupta
{"title":"Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development","authors":"Michael Polonsky, Samir Gupta","doi":"10.1080/1051712x.2024.2391792","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2391792","url":null,"abstract":"By collaborating with public research institutions, the paper seeks to understand how firms can leverage strategic intent and co-created value to gain strategic opportunities in new product develop...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"96 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction 数字通信技术通过 B2B 中的客户和市场知识对销售业绩和满意度的作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-12 DOI: 10.1080/1051712x.2024.2386533
Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson
{"title":"The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction","authors":"Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson","doi":"10.1080/1051712x.2024.2386533","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2386533","url":null,"abstract":"To explore the role played by DCT, SM, and CRM through customer knowledge, and market knowledge in the sales performance of a salesforce, and their economic and non-economic satisfaction in B2B sal...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"72 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness 深入研究 COVID-19 大流行期间国际 B2B 关系营销的架构：从业务融合到伙伴关系的有效性
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-07 DOI: 10.1080/1051712x.2024.2386530
Elena-Mădălina Vătămănescu, Dan-Cristian Dabija, Victor-Emanuel Ciuciuc, Vlad-Andrei Alexandru
{"title":"Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness","authors":"Elena-Mădălina Vătămănescu, Dan-Cristian Dabija, Victor-Emanuel Ciuciuc, Vlad-Andrei Alexandru","doi":"10.1080/1051712x.2024.2386530","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2386530","url":null,"abstract":"The study seeks to address the influence of different facets of business-to-business (B2B) relationship marketing on internationalization effectiveness, by taking into account the turbulent environ...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"78 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141944281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis "企业对企业对大脑？利用 TCCM 分析回顾 B2B 营销中的神经科学研究
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-01 DOI: 10.1080/1051712x.2024.2380671
Benjamin Österle, Carolina Herrando, Anne Köpsel, Marc Kuhn
{"title":"“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis","authors":"Benjamin Österle, Carolina Herrando, Anne Köpsel, Marc Kuhn","doi":"10.1080/1051712x.2024.2380671","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380671","url":null,"abstract":"Neuroscientific findings seem to call into question several psychological fundaments of research in B2B-Marketing. Neuroscience was also recently proposed as an important area for interdisciplinary...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"65 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141944282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing 新兴经济体的生态创新与企业可持续性：消费者行为和绿色 B2B 营销的作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-02 DOI: 10.1080/1051712x.2024.2369764
Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan
{"title":"Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing","authors":"Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan","doi":"10.1080/1051712x.2024.2369764","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2369764","url":null,"abstract":"This study aims to examine the effects of eco-innovation on the sustainability of manufacturing firms. It is anchored on the resource-based view (RBV) and designs a moderated mediating model to exp...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"23 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees 以 B2B 营销员工为例，模拟新技术的准备和接受情况
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-06-20 DOI: 10.1080/1051712x.2024.2364699
Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea
{"title":"Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees","authors":"Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea","doi":"10.1080/1051712x.2024.2364699","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2364699","url":null,"abstract":"There is no doubt that technology impacts organizational processes and key performance. However, the success of an organization is influenced by the openness and willingness of staff to accept a sp...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"49 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141510604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict 监控对经销商懈怠的影响：渠道冲突的调解作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-31 DOI: 10.1080/1051712x.2024.2360995
Fanglan Pang, Jiayi Li, Ruifeng Wei
{"title":"The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict","authors":"Fanglan Pang, Jiayi Li, Ruifeng Wei","doi":"10.1080/1051712x.2024.2360995","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2360995","url":null,"abstract":"The purpose of this study is to examine how monitoring influences reseller slackness. We try to answer the following: (1) How do monitoring (behavior monitoring and output monitoring affect reselle...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"32 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141548557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective 中小企业销售增长中的敏捷性和销售导向灵活性的作用：转型国家视角
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-29 DOI: 10.1080/1051712x.2024.2358238
Dario Miočević, Maja Arslanagić-Kalajdžić
{"title":"The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective","authors":"Dario Miočević, Maja Arslanagić-Kalajdžić","doi":"10.1080/1051712x.2024.2358238","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2358238","url":null,"abstract":"Inspired by the resource-based view, this study focuses on two types of capabilities: dynamic (i.e. agility) and ordinary (sales capabilities). We aim to investigate whether SMEs that cultivate exc...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"40 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141548616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years 税收是否促进了西巴尔干国家的创业？跨越 30 年的经验证据
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-16 DOI: 10.1080/1051712x.2024.2349094
Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai, Bekim Poleshi
{"title":"Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years","authors":"Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai, Bekim Poleshi","doi":"10.1080/1051712x.2024.2349094","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2349094","url":null,"abstract":"In developing economies, which aim to join the European Union in the upcoming future, entrepreneurial endeavors are important and defining for their economic growth. Most of the time, potential inv...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":"22 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141148790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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