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Journal of Business-To-Business Marketing最新文献

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Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment 研究买家对气候变化政策的态度及其公司的企业声誉：供应商的参与和承诺的序列中介效应
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-09-02 DOI: 10.1080/1051712x.2024.2396969
Surajit Bag, Muhammad Sabbir Rahman, Peter Naude, Gautam Srivastava
{"title":"Examining Buyers’ Attitudes Toward Climate Change Policy and Their firms’ Corporate Reputation: The Serial Mediation Effect of Suppliers’ Engagement and Commitment","authors":"Surajit Bag, Muhammad Sabbir Rahman, Peter Naude, Gautam Srivastava","doi":"10.1080/1051712x.2024.2396969","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2396969","url":null,"abstract":"Given the dangers of climate change, a nascent body of research emphasises the significance of business-to-business (B2B) firms’ views on implementing climate change policies (CCP) and its links to...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development 与公共研究机构合作：利用战略意图和共创价值在新产品开发中赢得战略机遇
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-19 DOI: 10.1080/1051712x.2024.2391792
Michael Polonsky, Samir Gupta
{"title":"Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development","authors":"Michael Polonsky, Samir Gupta","doi":"10.1080/1051712x.2024.2391792","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2391792","url":null,"abstract":"By collaborating with public research institutions, the paper seeks to understand how firms can leverage strategic intent and co-created value to gain strategic opportunities in new product develop...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction 数字通信技术通过 B2B 中的客户和市场知识对销售业绩和满意度的作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-12 DOI: 10.1080/1051712x.2024.2386533
Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson
{"title":"The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction","authors":"Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson","doi":"10.1080/1051712x.2024.2386533","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2386533","url":null,"abstract":"To explore the role played by DCT, SM, and CRM through customer knowledge, and market knowledge in the sales performance of a salesforce, and their economic and non-economic satisfaction in B2B sal...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142214318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness 深入研究 COVID-19 大流行期间国际 B2B 关系营销的架构：从业务融合到伙伴关系的有效性
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-07 DOI: 10.1080/1051712x.2024.2386530
Elena-Mădălina Vătămănescu, Dan-Cristian Dabija, Victor-Emanuel Ciuciuc, Vlad-Andrei Alexandru
{"title":"Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness","authors":"Elena-Mădălina Vătămănescu, Dan-Cristian Dabija, Victor-Emanuel Ciuciuc, Vlad-Andrei Alexandru","doi":"10.1080/1051712x.2024.2386530","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2386530","url":null,"abstract":"The study seeks to address the influence of different facets of business-to-business (B2B) relationship marketing on internationalization effectiveness, by taking into account the turbulent environ...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141944281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis "企业对企业对大脑？利用 TCCM 分析回顾 B2B 营销中的神经科学研究
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-08-01 DOI: 10.1080/1051712x.2024.2380671
Benjamin Österle, Carolina Herrando, Anne Köpsel, Marc Kuhn
{"title":"“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis","authors":"Benjamin Österle, Carolina Herrando, Anne Köpsel, Marc Kuhn","doi":"10.1080/1051712x.2024.2380671","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380671","url":null,"abstract":"Neuroscientific findings seem to call into question several psychological fundaments of research in B2B-Marketing. Neuroscience was also recently proposed as an important area for interdisciplinary...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141944282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advances in B2B Co-Branding: A Systematic Literature Review B2B 联合品牌的进展：系统性文献综述
IF 2 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-28 DOI: 10.1080/1051712x.2024.2380683
Fernanda Muniz Junqueira Ottoni, Karim Marini Thomé, Rafael Barreiros Porto
{"title":"Advances in B2B Co-Branding: A Systematic Literature Review","authors":"Fernanda Muniz Junqueira Ottoni, Karim Marini Thomé, Rafael Barreiros Porto","doi":"10.1080/1051712x.2024.2380683","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380683","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141796849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem 驾驭未知水域：洞察 B2B 移动生态系统中的转型营销
IF 2 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-27 DOI: 10.1080/1051712x.2024.2380682
Selina L. Berger, Lars Meyer-Waarden, Marc Kuhn, Andrea Hanisch
{"title":"Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem","authors":"Selina L. Berger, Lars Meyer-Waarden, Marc Kuhn, Andrea Hanisch","doi":"10.1080/1051712x.2024.2380682","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380682","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141798190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Corporate Honesty Effect and Its Boundary Conditions: B2B Firms’ Communications on Withdrawal from Russia 企业诚信效应及其边界条件：B2B 企业就退出俄罗斯进行的沟通
IF 2 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-23 DOI: 10.1080/1051712x.2024.2380691
D. Kadirov, A. Bardakci, D. Kodirov, Abdulaziz Aliev, Shaxnoza Ergashxodjaeva, Ziyodulla Khakimov
{"title":"The Corporate Honesty Effect and Its Boundary Conditions: B2B Firms’ Communications on Withdrawal from Russia","authors":"D. Kadirov, A. Bardakci, D. Kodirov, Abdulaziz Aliev, Shaxnoza Ergashxodjaeva, Ziyodulla Khakimov","doi":"10.1080/1051712x.2024.2380691","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380691","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141811268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience 直播与在线购物整合对买家在线全渠道交易体验的影响
IF 2 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-20 DOI: 10.1080/1051712x.2024.2380674
I. Asante, Yushi Jiang, Xiao Luo
{"title":"The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience","authors":"I. Asante, Yushi Jiang, Xiao Luo","doi":"10.1080/1051712x.2024.2380674","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2380674","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing 新兴经济体的生态创新与企业可持续性：消费者行为和绿色 B2B 营销的作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-07-02 DOI: 10.1080/1051712x.2024.2369764
Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan
{"title":"Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing","authors":"Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan","doi":"10.1080/1051712x.2024.2369764","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2369764","url":null,"abstract":"This study aims to examine the effects of eco-innovation on the sustainability of manufacturing firms. It is anchored on the resource-based view (RBV) and designs a moderated mediating model to exp...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141585696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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