以 B2B 营销员工为例，模拟新技术的准备和接受情况

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-06-20 DOI:10.1080/1051712x.2024.2364699

Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea

引用次数: 0

摘要

毫无疑问，技术会影响组织流程和关键绩效。然而，一个组织的成功与否取决于员工是否开放和愿意接受技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

There is no doubt that technology impacts organizational processes and key performance. However, the success of an organization is influenced by the openness and willingness of staff to accept a sp...

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities