The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-05-29 DOI:10.1080/1051712x.2024.2358238

Dario Miočević, Maja Arslanagić-Kalajdžić

引用次数: 0

Abstract

Inspired by the resource-based view, this study focuses on two types of capabilities: dynamic (i.e. agility) and ordinary (sales capabilities). We aim to investigate whether SMEs that cultivate exc...

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中小企业销售增长中的敏捷性和销售导向灵活性的作用：转型国家视角

受基于资源的观点的启发，本研究重点关注两类能力：动态能力（即敏捷性）和普通能力（销售能力）。我们的目的是研究那些培养了卓越销售能力的中小型企业是否也具有这种能力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities