数字通信技术通过 B2B 中的客户和市场知识对销售业绩和满意度的作用

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2024-08-12 DOI:10.1080/1051712x.2024.2386533

Nils Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson

引用次数: 0

摘要

通过客户知识和市场知识，探讨DCT、SM和CRM在销售人员的销售业绩中发挥的作用，以及他们在B2B销售中的经济和非经济满意度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

To explore the role played by DCT, SM, and CRM through customer knowledge, and market knowledge in the sales performance of a salesforce, and their economic and non-economic satisfaction in B2B sal...

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities