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Journal of Business-To-Business Marketing最新文献

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Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees 以 B2B 营销员工为例，模拟新技术的准备和接受情况
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-06-20 DOI: 10.1080/1051712x.2024.2364699
Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea
{"title":"Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees","authors":"Kim-Shyan Fam, Yang Liu, Sheng Wei, Tudor Edu, Razvan Zaharia, Costel Negricea","doi":"10.1080/1051712x.2024.2364699","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2364699","url":null,"abstract":"There is no doubt that technology impacts organizational processes and key performance. However, the success of an organization is influenced by the openness and willingness of staff to accept a sp...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141510604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Facilitating Interfirm Collaboration by Using Social Media 利用社交媒体促进企业间合作
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-06-10 DOI: 10.1080/1051712x.2024.2364685
Tingyu Lu, Xubing Zhang, Guijun Zhuang, Yu Chang
{"title":"Facilitating Interfirm Collaboration by Using Social Media","authors":"Tingyu Lu, Xubing Zhang, Guijun Zhuang, Yu Chang","doi":"10.1080/1051712x.2024.2364685","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2364685","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141363968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World 驾驭神经营销格局：后流行病世界中企业的宝贵见解
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-06-03 DOI: 10.1080/1051712x.2024.2361784
Kawalpreet Singh, Arvind Kumar, Gursimranjit Singh
{"title":"Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World","authors":"Kawalpreet Singh, Arvind Kumar, Gursimranjit Singh","doi":"10.1080/1051712x.2024.2361784","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2361784","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141268935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict 监控对经销商懈怠的影响：渠道冲突的调解作用
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-31 DOI: 10.1080/1051712x.2024.2360995
Fanglan Pang, Jiayi Li, Ruifeng Wei
{"title":"The Impact of Monitoring on Reseller Slackness: The Mediating Role of Channel Conflict","authors":"Fanglan Pang, Jiayi Li, Ruifeng Wei","doi":"10.1080/1051712x.2024.2360995","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2360995","url":null,"abstract":"The purpose of this study is to examine how monitoring influences reseller slackness. We try to answer the following: (1) How do monitoring (behavior monitoring and output monitoring affect reselle...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141548557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective 中小企业销售增长中的敏捷性和销售导向灵活性的作用：转型国家视角
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-29 DOI: 10.1080/1051712x.2024.2358238
Dario Miočević, Maja Arslanagić-Kalajdžić
{"title":"The Role of Agility and Sales Orientation Ambidexterity in SME Sales Growth: Transition Country Perspective","authors":"Dario Miočević, Maja Arslanagić-Kalajdžić","doi":"10.1080/1051712x.2024.2358238","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2358238","url":null,"abstract":"Inspired by the resource-based view, this study focuses on two types of capabilities: dynamic (i.e. agility) and ordinary (sales capabilities). We aim to investigate whether SMEs that cultivate exc...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141548616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing Business Model Innovation in Internet Firms: A Bibliometric Study 分析互联网公司的商业模式创新：文献计量学研究
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-23 DOI: 10.1080/1051712x.2024.2349089
Xiaojie Wu, Yuanman He, Xiaomei Chen
{"title":"Analyzing Business Model Innovation in Internet Firms: A Bibliometric Study","authors":"Xiaojie Wu, Yuanman He, Xiaomei Chen","doi":"10.1080/1051712x.2024.2349089","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2349089","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141107811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms 数字赋权：小型 B to B 公司如何通过数字平台重塑价值链
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-21 DOI: 10.1080/1051712x.2024.2354708
Hong Huo, Daniela Ioniță, Lucian-Florin Onișor, A. Stancu
{"title":"Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms","authors":"Hong Huo, Daniela Ioniță, Lucian-Florin Onișor, A. Stancu","doi":"10.1080/1051712x.2024.2354708","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2354708","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141116552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years 税收是否促进了西巴尔干国家的创业？跨越 30 年的经验证据
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-16 DOI: 10.1080/1051712x.2024.2349094
Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai, Bekim Poleshi
{"title":"Does Taxation Foster Entrepreneurship across Western Balkans Countries? Empirical Evidence across 30 Years","authors":"Larissa M. Batrancea, Arif Murrja, Ema Speranta Masca, Pjetër Ndreca, Horia Tulai, Bekim Poleshi","doi":"10.1080/1051712x.2024.2349094","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2349094","url":null,"abstract":"In developing economies, which aim to join the European Union in the upcoming future, entrepreneurial endeavors are important and defining for their economic growth. Most of the time, potential inv...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141148790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective 作为一种动态能力的 B to B 销售团队的政治技能：战略资源视角
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-14 DOI: 10.1080/1051712x.2024.2349096
Rony Castillo-Alarcón, Leslier Valenzuela-Fernández
{"title":"Political Skill of B to B Sales Team as a Dynamic Capability: A Strategic Resource Perspective","authors":"Rony Castillo-Alarcón, Leslier Valenzuela-Fernández","doi":"10.1080/1051712x.2024.2349096","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2349096","url":null,"abstract":"To identify the key internal and external collective conditions and determinants for sales managers in the B to B context, which would allow the articulation of Team Political Skill as a firm’s dyn...","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141148716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships 供应商的机会主义：买方-供应商合作关系的前因和影响
IF 1.4 4区 管理学
Journal of Business-To-Business Marketing Pub Date : 2024-05-04 DOI: 10.1080/1051712x.2024.2346724
Qianwen Sun, Liqun Xu
{"title":"Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships","authors":"Qianwen Sun, Liqun Xu","doi":"10.1080/1051712x.2024.2346724","DOIUrl":"https://doi.org/10.1080/1051712x.2024.2346724","url":null,"abstract":"","PeriodicalId":46235,"journal":{"name":"Journal of Business-To-Business Marketing","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141014648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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