数据授权对渠道复原力的影响：双向学习、冠希惯性和企业开放性的作用

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2023-12-12 DOI:10.1080/1051712x.2023.2289884

Weiwei Dong, Miaomiao Dong, Jian Qin

引用次数: 0

摘要

数据授权是企业数字化转型的关键组成部分，在创建企业渠道复原力方面发挥着举足轻重的作用。本文研究了数据赋权的过程机制，并探讨了数据赋权对企业渠道复原力的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities