Asia-Pacific Journal of Business Administration最新文献

{"title":"ESG performance and financial distress during COVID-19: the moderating effects of innovation and capital intensity","authors":"Fatemeh (Nasim) Binesh, Sahar E-Vahdati, Ozgur Ozdemir","doi":"10.1108/apjba-12-2022-0515","DOIUrl":"https://doi.org/10.1108/apjba-12-2022-0515","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study examines the relationship between Environmental, Social and Governance (ESG) practices and financial distress in times of uncertainty.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Thomson Reuters ESG database, Compustat and Center for Research in Security Prices (CRSP) were used to derive a final sample size of 1,572 firms and 11,618 firm-year observations from 2003 to 2022. Fixed-effects regression was used to analyze the data.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>It was found that increasing ESG involvement leads to an increase in Z score (i.e. lower financial distress), and this impact was more profound during the COVID-19 period and also when firms' innovativeness increased. However, during the COVID-19 period, increases in capital expenditures weaken the positive effect of ESG on financial distress.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This study contributes to the growing body of literature on the impact of ESG performance on financial distress and the nature of this relationship during times of uncertainty such as COVID-19.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study offers insights to managers and practitioners when developing their corporate financial strategies, particularly financial distress management, showing the potential benefits of innovativeness and capital intensity during turbulent times similar to COVID-19.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Little knowledge exists on how ESG engagement helps weather financial distress during periods of uncertainty due to external shocks (e.g. COVID-19). This paper looks at the effect of ESG engagement on financial distress and how capital intensity and innovativeness could influence this relationship while giving fresh insights into the impact of COVID-19.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142251928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Metaverse adoption in the manufacturing industry: impact on social and environmental sustainability performance","authors":"Muhammad Faraz Mubarak, Morteza Ghobakhloo, Richard Evans, Giedrius Jucevicius, Silvi Asna Prestianawati, Mobashar Mubarik","doi":"10.1108/apjba-02-2024-0043","DOIUrl":"https://doi.org/10.1108/apjba-02-2024-0043","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to examine the adoption of Metaverse technology in the manufacturing industry and its potential impact on firms’ social and environmental sustainability performance.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data were collected from 157 technology-based firms in the Malaysian high-tech manufacturing industry and analyzed using PLS-SEM to investigate the influence of social (i.e. social capital, open/innovative culture and empowerment) and technological factors (i.e. digitalization preparedness, integrability and strategic value) on Metaverse adoption and the moderating roles of digital trust and absorptive capacity.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Social and technological factors were found to significantly impact Metaverse adoption, with digital trust enhancing the influence of social factors. Absorptive capacity strengthens firms’ abilities to use social factors for adoption. However, digital trust does not significantly moderate the relationship between technological factors and adoption, nor does absorptive capacity impact this relationship. Finally, Metaverse adoption is shown to positively contribute to firms’ social sustainability, improving social well-being and equity, but it does not significantly impact environmental sustainability.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>For practitioners, the study highlights the importance of fostering an organizational culture that supports digital trust and developing absorptive capacity as critical enablers of successful Metaverse adoption. Policy implications include the need for creating supportive policies that encourage digital transformation efforts aligned with sustainability goals.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Theoretically, this study integrates the Technology-Organization-Environment (TOE) framework, Human-Organization-Technology fit (HOT-fit) framework and Resource-Based View (RBV) to improve understanding of technology adoption and sustainability performance. From a managerial perspective, it highlights the importance of fostering digital trust and developing absorptive capacity as critical enablers of successful Metaverse adoption. Policy implications include the need for policies supporting digital transformation efforts aligned with sustainability goals.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the impact of dynamic capabilities, resilience and strategic alignment on startup competitiveness in Iran","authors":"Arezoo Taghavy, Narges Hazari, Milad Hooshmand Chaijani","doi":"10.1108/apjba-11-2023-0605","DOIUrl":"https://doi.org/10.1108/apjba-11-2023-0605","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>In uncertain and emerging conditions, businesses must adopt new strategies to compete and survive the changing and unstable environment. This research seeks to investigate the role of dynamic capabilities in the competitiveness of startups, emphasizing resilience and strategic alignment.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Isfahan Scientific and Research Town has always been a pioneer in the field of science and technology in Iran and is known as the most extensive technology and knowledge-based complex in Iran. The sample size of 300 companies active in the startup field was selected using a simple random sampling method. Questionnaires were collected from the managers of technological startup companies in Isfahan, and the SEM model was used to analyze the data.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This research shows that dynamic capabilities in terms of coordination, flexibility and integration significantly impact competitiveness. Resilience and strategic alignment also increase the organization’s performance and strengthen the organization in gaining a more competitive advantage in the industry.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Finally, dynamic capabilities indirectly affect competitiveness through resilience and strategic alignment. This shows a need for strategic alignment and resilience to change advantage shape in dynamic conditions.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How and when does witnessing incivility lead to psychological distress in family-owned bank employees?","authors":"Shafaq Aftab, Irfan Saleem, Nur Naha Abu Mansor","doi":"10.1108/apjba-06-2023-0279","DOIUrl":"https://doi.org/10.1108/apjba-06-2023-0279","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Drawing upon social exchange theory, this study investigates how witnessed incivility is related to psychological distress for employees. In addition, scholars dug deep into the potential moderating effect of self-esteem that links witnessed incivility, employee silence and psychological distress.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>In data were obtained from 292 bankers at family-owned banks. In this work, data analysis was performed using Smart-PLS covariance-based SEM version 4.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study results indicate that employee silence mediates witnessed incivility and psychological distress. Findings also suggest that high self-esteem can mitigate the harmful effects of witnessed incivility, indirectly causing silence and psychological distress among employees.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Family-owned bank management should encourage employees to speak up, demonstrate self-esteem and share their concerns. Thus, reducing witnessed incivility increases well-being, stress, and mental health in Pakistani family-owned enterprises which operate in diverse industries.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>In the context of family-owned banks, our study adds context and theory to the existing body of knowledge by illuminating the underlying process that relates incivility with psychological distress By exploring the use of social exchange theory.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumption value and context-specific attributes: the moderating effect of social class on Halal cosmetics purchase intention","authors":"Christine Wan Shean Liew, T. Ramayah, Noorliza Karia","doi":"10.1108/apjba-04-2024-0177","DOIUrl":"https://doi.org/10.1108/apjba-04-2024-0177","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to examine factors influencing consumers’ intention to purchase Halal cosmetics through the lens of theory of consumption values (TCV).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study employed a quantitative research methodology, collecting data from 185 respondents through an online questionnaire. The participants, selected via purposive sampling, were all current purchasers of cosmetics. The data were analyzed using partial least square structural equation modeling (PLS-SEM) with the assistance of IBM SPSS and SmartPLS software.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This research reveals that emotional value is the most substantial value predictor, followed by epistemic value, conditional value and functional value. Further, the moderation analysis shows that the effect of conditional value is strengthened when the consumer are from a higher social class.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study reveals that consumption values with context-specific attributes directly impact consumer purchase intentions towards Halal cosmetics, while social class acts as a significant catalyst. This offers a fresh perspective that mitigates the traditional misconceptions about Halal cosmetics among Malaysians, highlighting the complexity and resilience of consumer adoption in this innovative sector.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Seeking silver lining for leaders' well-being: understanding gender differences in work-family conflict, leadership style and prioritizing coping strategy","authors":"Yu-Yu Chang, Undrakh Purevlochin, Huei-Ying Chen","doi":"10.1108/apjba-11-2023-0581","DOIUrl":"https://doi.org/10.1108/apjba-11-2023-0581","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Our study addresses the impact of COVID-19-induced work-family conflict on leaders' well-being and explores the influence of leadership style, coping strategies, and gender disparities in this context, filling a research gap on crisis-related leadership well-being.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We used hierarchical regression analysis and SPSS's PROCESS macro to analyze a dataset of 516 paired responses, including 231 leaders and 285 subordinates, from Mongolian organizations.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Strain-based work-family conflict (WFC) negatively affects leaders' workplace well-being. Servant leadership exacerbates this impact. In contrast, servant leadership positively moderates the relationship between time-based WFC and job-related well-being. Leaders who prioritize work and family responsibilities experience a stronger positive (negative) impact of time-based (strain-based) WFC on their workplace well-being. Furthermore, we observed that strain-based WFC has a more detrimental effect on female leaders' well-being, highlighting gender disparities in leadership roles.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Our study elucidates the intricate relationship between work-family conflict and leaders' well-being, underscoring the need to recognize gender differences and coping strategies. We advocate for organizations to proactively establish support structures tailored to various leadership styles and gender-specific challenges, especially in times of crisis.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study focuses on leaders' well-being during COVID-19 and how it is influenced by work-family conflict, servant leadership, coping strategy, and gender. The study also differentiates between time-based and strain-based work-family conflict and uses dyadic data from Mongolian organizations. More importantly, we identify that gender disparity plays a crucial role in the pandemic-caused leadership challenges and leaders' coping behaviors.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The bubble tea phenomenon: understanding the role of servicescape in consumers' responses","authors":"Kian Yeik Koay, Ser Zian Tan, Izian Idris, Mei Kei Leong, Chee Wei Cheah","doi":"10.1108/apjba-01-2024-0015","DOIUrl":"https://doi.org/10.1108/apjba-01-2024-0015","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The consumption of bubble tea is a huge phenomenon in Southeast Asia, and many bubble tea stores have been decorated uniquely in an attempt to attract more consumers. Hence, the purpose of this study is to investigate the influence of servicescape on experiential value and its influence on consumers' responses (i.e. eWOM, revisit intentions and willingness to pay a price premium) based on the Stimulus-Organism-Response framework.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This research project gathered survey data from 289 consumers of bubble tea. The collected data underwent analysis employing a statistical technique known as partial least squares structural equation modelling to examine and understand the relationships between different variables within the dataset, offering insights into consumer behaviour and preferences regarding bubble tea consumption.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that factors such as facility aesthetics, seating comfort and cleanliness positively affect experiential value. However, layout accessibility and signs and symbols do not affect experiential value. In addition, experiential value positively affects eWOM, revisit intentions and willingness to pay a price premium.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The importance of servicescape in physical stores within the restaurant setting has been extensively documented in existing literature. However, there is a notable lack of research addressing the influence of servicescape on consumer responses, particularly within the bubble tea context. This study stands out as one of the few endeavours to examine the impacts of servicescape on consumer responses within the bubble tea industry.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142194678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The nexus of tax avoidance and firms characteristics – does board gender diversity have a role? Evidence from an emerging economy","authors":"Md Shamim Hossain, Md Zahidul Islam, Md. Sobhan Ali, Md. Safiuddin, Chui Ching Ling, Chorng Yuan Fung","doi":"10.1108/apjba-10-2023-0521","DOIUrl":"https://doi.org/10.1108/apjba-10-2023-0521","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study examines the moderating role of female directors on the relationship between the firms’ characteristics and tax avoidance in an emerging economy.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study employs the second-generation unit root test and the generalised method of moments (GMM) techniques. The Kao residual cointegration test corroborates a long-run cointegration among variables.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Female directors demonstrate mixed and unusual findings. No significant impact of female directors on tax avoidance is found. In addition, the presence of female directors does not show any negative or significant moderating impacts on the relationship between leverage, firm age, board size and tax avoidance. However, having more female directors can negatively and significantly moderate the relationship between more profitable firms, larger firms and tax avoidance. These findings show that the board of directors could use the presence of female directors to maximise their opportunistic behaviour, such as to avoid tax.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Research limitations – The study is limited by considering only 62 listed firms. The scope could be extended to include non-listed firms.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Research implications – There is increasing pressure for female directors on boards from diverse stakeholders, such as the European Commission, national governments, politicians, employer lobby groups, shareholders, and Fortune and Financial Times Stock Exchange (FTSE) rankings. This study provides input to decision-makers putting gender quota laws into practice. Our findings can help policy-makers adopt regulatory reforms to control tax avoidance practices and enhance organisational legitimacy. Policymakers can change their policy to include female directors up to the threshold suggested by the critical mass theory.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first attempt in Bangladesh to explore the role of female directors in the relationship between the firms' characteristics and tax avoidance. The current study has significant ramifications for bringing gender diversity into practice as a component of good corporate governance.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141865303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Socially conscious investments: a structured literature review and prospective insights","authors":"Avani Shah, Balakrishnan Unny, Samik Shome","doi":"10.1108/apjba-07-2023-0323","DOIUrl":"https://doi.org/10.1108/apjba-07-2023-0323","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to conduct a systematic literature review of Socially Conscious Investment (SCI) articles published in premier journals. Its objective is to shed light on the publication trend, leading authors, journals, countries and themes in contemporary SCI research. The article also provides a conceptual model of SCI to enhance understanding of the knowledge structure and the future research direction.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A systematic review followed the PRISMA guidelines and encompasses 264 full-text articles indexed in A* and A category journals listed in ABDC is reviewed. The literature synthesis adopts the theories, contexts, characteristics and methodology (TCCM) framework.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The article has identified the research trends related to author impact, journal impact, article impact and the outcomes derived from the TCCM framework. Additionally, it highlights three key themes: Performance of SCI, Behavioural issues and SCI development literature.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The insight on various aspects of SCI was explored for a comprehensive understanding. The authors also developed a conceptual model for socially conscious investment.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141865298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam","authors":"Ngoc Minh Nguyen, Hoang Huong Giang, Ngoc Thi Minh Vu, Son Anh Ta","doi":"10.1108/apjba-07-2023-0346","DOIUrl":"https://doi.org/10.1108/apjba-07-2023-0346","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This current research used a cross-sectional design. Data was collected via questionnaires, and 305 responses were left after refining. The collected data were analyzed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group analysis methods.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Affective country images do not directly affect purchase intention when online review quality and positivity are high. Cognitive country images still directly affect purchase intention when online review positiveness is low. However, online review quantity does not moderate the effects of country images on product images and purchase intention.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Cognitive country image consistently affects purchase intention through the central route independent of online reviews. In contrast, the affective country image will likely affect purchase intention through the peripheral route when online reviews are insufficient for customers.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Firms can mitigate the adverse effects of country image, especially cognitive country image, in foreign markets by improving online review quality and positiveness.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Our study extended existing literature by providing a better understanding of the nature of country image and the roles of country image dimensions in shaping product image and purchase intention in the context of the increasing popularity of online reviews.</p><!--/ Abstract__block -->","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.8,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141865304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}