消费价值和特定环境属性:社会阶层对清真化妆品购买意向的调节作用

IF 3.3 Q2 BUSINESS
Christine Wan Shean Liew, T. Ramayah, Noorliza Karia
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引用次数: 0

摘要

本研究的目的是通过消费价值观理论(TCV)的视角,研究影响消费者购买清真化妆品意向的因素。通过目的性抽样选出的参与者都是化妆品的现有购买者。在 IBM SPSS 和 SmartPLS 软件的帮助下,采用偏最小二乘法结构方程模型(PLS-SEM)对数据进行了分析。研究结果这项研究表明,情感价值是最重要的价值预测因素,其次是认识价值、条件价值和功能价值。此外,调节分析表明,当消费者来自较高的社会阶层时,条件价值的影响会加强。原创性/价值这项研究揭示了具有特定环境属性的消费价值直接影响消费者对清真化妆品的购买意向,而社会阶层则是一个重要的催化剂。这提供了一个全新的视角,缓解了马来西亚人对清真化妆品的传统误解,凸显了消费者在这一创新领域采用清真化妆品的复杂性和适应性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumption value and context-specific attributes: the moderating effect of social class on Halal cosmetics purchase intention

Purpose

The purpose of this study is to examine factors influencing consumers’ intention to purchase Halal cosmetics through the lens of theory of consumption values (TCV).

Design/methodology/approach

This study employed a quantitative research methodology, collecting data from 185 respondents through an online questionnaire. The participants, selected via purposive sampling, were all current purchasers of cosmetics. The data were analyzed using partial least square structural equation modeling (PLS-SEM) with the assistance of IBM SPSS and SmartPLS software.

Findings

This research reveals that emotional value is the most substantial value predictor, followed by epistemic value, conditional value and functional value. Further, the moderation analysis shows that the effect of conditional value is strengthened when the consumer are from a higher social class.

Originality/value

This study reveals that consumption values with context-specific attributes directly impact consumer purchase intentions towards Halal cosmetics, while social class acts as a significant catalyst. This offers a fresh perspective that mitigates the traditional misconceptions about Halal cosmetics among Malaysians, highlighting the complexity and resilience of consumer adoption in this innovative sector.

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来源期刊
CiteScore
7.20
自引率
13.20%
发文量
69
期刊介绍: The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.
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