Jurnal Komunikasi-Malaysian Journal of Communication最新文献

S-T-I-G-M-A through the Eyes of PLHIV: Deconstructing HIV and AIDS Depiction in Batang Poz PLHIV眼中的S-T-I-G-M-A：解构巴塘坡的HIV和AIDS描述

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2025-03-30 DOI: 10.17576/jkmjc-2025-4101-21

George Vincent Gamayo

{"title":"S-T-I-G-M-A through the Eyes of PLHIV: Deconstructing HIV and AIDS Depiction in Batang Poz","authors":"George Vincent Gamayo","doi":"10.17576/jkmjc-2025-4101-21","DOIUrl":"https://doi.org/10.17576/jkmjc-2025-4101-21","url":null,"abstract":"Various international serial dramas depict how people living with HIV (PLHIV) struggled in the early years of the disease through the perspective of entertainment media. Despite this, depictions of their stories in the Philippines are not given priority due to our deeply rooted conservatism. Batang Poz (Children with HIV), a local miniseries about teenagers suffering from stigma, has become publicly available online in response to the increasing number of Filipino youths with human immunodeficiency virus (HIV). However, media depictions of this chronic health condition remain understudied in the country. This study sheds light on the mediated view of HIV and acquired immunodeficiency syndrome (AIDS) by analyzing the subjective experiences and situated logic of PLHIV. Moreover, this paper explores the possibility of combining Stuart Hall's Reception Theory with Roland Barthes's Semiotics to surface ideological discourse using the concept of deconstruction while allowing the audience to exercise agency. Thirteen PLHIV were interviewed, and their self-reflexive narratives were analyzed to unravel the hegemonic meanings constructed by the advocacy show. These dominant ideologies that perpetuate stigma include: [s]exual activities among men having sex with men as the sole driver of HIV; [t]esting for HIV as castration of dignity, [i]mmortalization of oppressive LGBTQI hierarchy; [g]lorification of tolerance rather than acceptance, inclusivity, and awareness; [m]agnification of shallow issues; and [a]dvocacy overpowered by capitalism. To summarize, Batang Poz did not present the milestones in HIV treatment but rather oversimplified public health issues and trivialized PLHIV rights. Keywords: HIV/AIDS, reception theory, semiotics, deconstruction, dominant ideologies.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"41 1","pages":"368-388"},"PeriodicalIF":0.0,"publicationDate":"2025-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"http://ejournal.ukm.my/mjc/article/download/85632/17113","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147899385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Class Bias in Indonesian’s Post-Reformation Film Revival 印尼改革后电影复兴中的阶级偏见

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2024-06-30 DOI: 10.17576/jkmjc-2024-4002-03

Ade Armando, Pergerakan Indonesia untuk Semua, Indonesia, Nina Mutmainnah, Hendar Putranto, Universitas Indonesia, Indonesia, Universitas Indonesia, Indonesia

{"title":"Class Bias in Indonesian’s Post-Reformation Film Revival","authors":"Ade Armando, Pergerakan Indonesia untuk Semua, Indonesia, Nina Mutmainnah, Hendar Putranto, Universitas Indonesia, Indonesia, Universitas Indonesia, Indonesia","doi":"10.17576/jkmjc-2024-4002-03","DOIUrl":"https://doi.org/10.17576/jkmjc-2024-4002-03","url":null,"abstract":"This paper describes how the Indonesian film industry has experienced a revival to counter Hollywood dominance since the beginning of the Reformation Era in the 2000s. However, conditions that hinder the growth of the Indonesian film industry are mainly due to the concentration of movie theatres and film screens in big cities. Indonesian films are predominantly consumed by groups from the upper socioeconomic levels and ignored by the middle and lower economic strata. This article seeks to portray whether the movement against Hollywood dominance would be effective if Indonesian films were only directed at this particular audience segment. To analyse the development of the Indonesian film industry in the post-reformation era (2000-current), the authors used a nationwide survey from Saiful Mujani Research and Consulting, conducted from August 31 to September 9, 2019, shortly before the COVID-19 Pandemic hit globally. To corroborate the survey's findings, the authors also distributed a closed questionnaire to 100 students at Undergraduate Program in Communication, Universitas Indonesia, and followed this with in-depth interviews with several students. The authors seek to study the revival of Indonesian films despite the decade-long dominance of Hollywood films and, recently, South Korean films. The research question proposed in this paper is: Can Indonesia break away from Hollywood's dominance? For this reason, this research focuses on the availability and modality of Indonesian market-targeted millennial and post-millennial film audiences to support the revival of the national film industry to compete with the dominance of Hollywood films. Keywords: Class bias, Indonesian films’ revival, taste culture, movie theaters, Hollywood films.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"40 2","pages":"43-60"},"PeriodicalIF":0.0,"publicationDate":"2024-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"http://ejournal.ukm.my/mjc/article/download/67403/15601","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147922847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Communication and Social Interaction between Chinese and Indigenous Ethnics in Bandar Lampung, Indonesia 印尼南榜市华人与原住民族群的交流与社会互动

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-28

Tina Kartika, Akhmad Syafrie, Nanda Utaridah, Fri Rejeki Noviera, Abdurrahman Abdurrahman

{"title":"Communication and Social Interaction between Chinese and Indigenous Ethnics in Bandar Lampung, Indonesia","authors":"Tina Kartika, Akhmad Syafrie, Nanda Utaridah, Fri Rejeki Noviera, Abdurrahman Abdurrahman","doi":"10.17576/jkmjc-2023-3903-28","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-28","url":null,"abstract":"This study discusses the language used and neighboring social interaction between the Chinese and the Indigenous Ethnics in Teluk Betung Selatan District, Lampung Province. The Indigenous Ethnics in this area consist of Lampung, Javanese, Minang, and Malay. Indonesia has a mixed population of racial and ethnic origins. Ethnicity, language, geography, and customs of each region make up the domestic background which includes indians, chinese, european, and arabs from outside Indonesia. Chinese and Indigenous Ethnics are represented in this study by ethnicity. The research uses a qualitative approach, data obtained from observations and interviews with 24 informants. The data analysis technique includes several stages, namely collection, reduction, and display of data. The findings show that the communication between the Chinese and the Indigenous Ethnics language use, if the Chinese communicate with Chinese, they use the Hokkien dialect for social relations/economic relations to support everyday life. In daily social activities, communication and social connections underpin economic relationships. Communication in social interaction must be managed properly or it will become a latent danger to the community’s harmony. The recommendation to the local government is to practice one day of the week to speak the local language and respect indigenous ethnicity. Keywords: Chinese Ethnics, indigenous ethnics, intercultural communication, stereotype.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Representation of Popular Korean Culture (K-Pop) Industrial Identity through A Virtual Ethnographic Approach 通过虚拟民族志方法表征韩国流行文化(K-Pop)产业认同

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-22

Rosseta Septia Menawati, Addin Kurnia Putri

{"title":"Representation of Popular Korean Culture (K-Pop) Industrial Identity through A Virtual Ethnographic Approach","authors":"Rosseta Septia Menawati, Addin Kurnia Putri","doi":"10.17576/jkmjc-2023-3903-22","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-22","url":null,"abstract":"The popularity of Korean pop (K-Pop) culture can be seen through the growth of a massive fan base without age restrictions, and is currently the largest in the music and entertainment industry. K-Pop fans who occupy a fandom are known as K-Popers. This present study explains the representation of identity in essence, as according to Hall - is related to the use of language, and represents a “blurring” of meaning by a cultural industry aiming for commercialisation. The result of this research shows the process of blurring meaning by talent agencies that produce K-Pop idols as the main product that represent them by carrying important values that will be adapted and consumed by fans with strong loyalty and emotional connection. The agency is a cultural business industry that sells its “products” such as K-Pop idols that they have introduced to fans, and refers to their “existence” that is consumed by fans. This study used a virtual ethnographic approach with data collection techniques through participant observation and interviews. Each of these main products has its own unique concept as every fan will feel special and exclusive as K-Pop music is a sense of \"individuality\" developed by the K-Pop culture and industry. Based on the results of observations on Instagram, we can find various types of fans to describe how they adapt the meaning that is sold by the agency through the products they sell. Keywords: Popular culture, K-Pop idol, identity, culture industry, identity representation.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding Media Influence on Parental Perspectives Towards Child Obesity Prevention 了解媒体对父母预防儿童肥胖观点的影响

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-14

Wang Qian, Normaliza Abd. Rahim, Nurzihan Hassim

{"title":"Understanding Media Influence on Parental Perspectives Towards Child Obesity Prevention","authors":"Wang Qian, Normaliza Abd. Rahim, Nurzihan Hassim","doi":"10.17576/jkmjc-2023-3903-14","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-14","url":null,"abstract":"The advocacy for children’s health and wellness through multiple media platforms is pertinent in raising awareness among parents as the World Health Organization (WHO) identified child obesity as one of the most serious public health challenges of the 21st century. Malaysia is currently ranked with the highest obesity population in Southeast Asia, a clear indication that intervention campaigns implemented to improve the obesity conundrum in the past have met with little success. Although studies have shown that parents exercise considerable influence on nutrition and eating habits of children, their information-seeking habits in their position as decision makers of the household remains a significant oversight. Therefore, effective health communication strategies in the media targeted towards this segment highlight the importance of child obesity prevention information, particularly among low-income groups in urban communities. This study examined media and communication strategies on child obesity by exploring how parents negotiate information to ensure children abide by healthier practices. In doing so, a diary study was conducted to observe behaviours of the target group in dealing with information on child obesity on a daily basis. The result of the study is congruent with the assumption that parents have great potential to organically formulate child obesity prevention plans with their extent of exposure towards media messages. Henceforth, the role of media is seen as a highpoint in creating awareness on health communication strategies that can further engage and assist Malaysian parents for a more sustainable future for their children. Keywords: Child obesity, health communication, media strategies, new media, social marketing.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Discovering Future Research Trends of Journalism Studies in Southeast Asia: Comparison between Indonesia and Malaysia using Bibliometric Approach 发现东南亚新闻学的未来研究趋势:以文献计量学方法比较印尼与马来西亚

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-09

Dadang Rahmat Hidayat, Hanny Hafiar, Kholidil Amin, Ari Agung Prastowo

{"title":"Discovering Future Research Trends of Journalism Studies in Southeast Asia: Comparison between Indonesia and Malaysia using Bibliometric Approach","authors":"Dadang Rahmat Hidayat, Hanny Hafiar, Kholidil Amin, Ari Agung Prastowo","doi":"10.17576/jkmjc-2023-3903-09","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-09","url":null,"abstract":"Contemporary communication technology developments influence trends in global journalism studies. Global journalism trends studies have also affected journalism studies across Southeast Asian countries, such as Indonesia and Malaysia. Journalism studies in both countries are inseparable from the culture of journalism and related research. The culture of journalism and research is associated with social, political, and academic dynamics, which have prompted significant changes in recent times. Indonesia and Malaysia are geographically and culturally close countries, exhibiting strategic positions in Southeast Asia. The current research aims to discover the trends in journalism studies in Indonesia and Malaysia and their comparisons. The present study employed the bibliometric method, and the data were retrieved from Web of Science Core Collection (WoS) using VOSviewer. The results suggested several similarities and differences between the two countries' documents, hinting at future trends in journalism studies in both countries. The topic trends and research collaborations are also discussed in this paper. The present study provides an overview of future trends in journalism studies in Indonesia and Malaysia based on data from their journalism studies over the last twelve years. Concerning keyword mapping, research publications on Indonesian and Malaysian journalism studies feature a tendency to link the existence of the Internet, social, political, and religious conditions with journalism culture and press freedom. Keywords: Journalism studies, journalism culture, research trend, research culture, bibliometric.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135038023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Relationship between Predictors of Intercultural Communication Competence and Multicultural Identity 跨文化交际能力预测因子与多元文化认同的关系

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-02

Kavitha Balakrishnan, Ajitha Angusamy, Madhubala Bava Harji

{"title":"Relationship between Predictors of Intercultural Communication Competence and Multicultural Identity","authors":"Kavitha Balakrishnan, Ajitha Angusamy, Madhubala Bava Harji","doi":"10.17576/jkmjc-2023-3903-02","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-02","url":null,"abstract":"Multiculturalism has always been an integral part and aspect of Malaysian culture, with its ethnic complexities. Multicultural identity is a significant predictive factor in assessing intercultural communication competence. Cultural competencies are essential in today’s businesses. This research is a systematic attempt to look into the antecedents of these constructs in Malaysian educational contexts given the growing importance of educators’ involvement in society's integration. Multicultural factors complement Intercultural communication skills, and this has an impact on the development and effectiveness of organisations/institutions as well as success and performance at work. These attributes are surprisingly underrated in their careers. The role of multicultural identity in determining intercultural communication competency is addressed using Amiot et al. (2007) and Barrett et al. (2013) indicators, respectively, using the structural equation modelling. Therefore, 350 respondents were chosen via the purposeful sampling method by employing a self-administered survey. The findings asserted the importance of cultural competency of educators, especially in settings where both students and faculty members come from different cultural backgrounds. The results supported the hypothesis that the endogenous construct of intercultural communication competence can be used to predict multicultural identity. Any multiracial organisation or institution can replicate the factors and instruments used in this study. By identifying the predicted factors, the research has significantly contributed to controlling and optimising the communication performance of ethnically diverse organisations. Keywords: Multiculturalism, identity, intercultural communication competence, ethnicity, integration.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kesan Motivasi dan Akses Terhadap Kemahiran Digital Pengguna Media OTT Penyiaran Awam Malaysia 马来西亚 OTT 广播媒体用户的使用动机和获取途径对数字能力的影响

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-19

Mohd Zaidi Abu Seman, Wan Amizah Wan Mahmud, Muhammad Adnan Pitchan

{"title":"Kesan Motivasi dan Akses Terhadap Kemahiran Digital Pengguna Media OTT Penyiaran Awam Malaysia","authors":"Mohd Zaidi Abu Seman, Wan Amizah Wan Mahmud, Muhammad Adnan Pitchan","doi":"10.17576/jkmjc-2023-3903-19","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-19","url":null,"abstract":"Seiring dengan arus cabaran dunia penyiaran kini, RTM menerusi perkhidmatan penyiaran berteraskan digital, memanfaatkan teknologi perkhidmatan media over-the-top (OTT) untuk jangkauan audien yang maksimum. Kajian ini memilih satu medium baharu OTT hasil inovasi dari gabungan Internet dan televisyen iaitu RTMKlik bagi menilai kesan motivasi dan akses fizikal terhadap kemahiran digital pengguna media OTT penyiaran awam di Malaysia. Kajian ini juga bagi memenuhi keperluan informasi dan trend semasa penonton serta pendengar setia RTM. Dengan peningkatan akses jalur lebar tetap dan mudah alih tanpa had telah meningkatkan pertumbuhan dan persaingan media OTT bagi mendapatkan audien. Sehubungan itu, melalui hasil kajian ini ia dapat mengenal pasti jurang digitalisasi peringkat pertama dari segi motivasi dan akses fizikal terhadap kemahiran digital pengguna media OTT RTMKlik. Kajian ini menggunakan Teori Jurang Digital dan kaedah survei melalui borang soal selidik secara dalam talian untuk mendapatkan maklumbalas. Data dikumpul dan dianalisis secara deskriptif dan inferensi dengan menggunakan Statistical Packages for Social Science (SPSS) versi 23. Hasil kajian menunjukkan bahawa pengaruh jurang digitalisasi yang dikaji mencapai tahap signifikan positif yang kuat pada nilai p=0001 dengan kemahiran digital pengguna media OTT penyiaran awam. Analisis regresi membuktikan bahawa pengaruh jurang digitalisasi menyumbang 62.1% kepada kemahiran digital yang mempengaruhi pembolehubah bersandar. Kata kunci: Motivasi, akses fizikal, kemahiran digital, media OTT, RTMKlik.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Political Economy of Media in Reporting the Individual Candidate Bagyo Wahyono-FX Suparjo in the 2020 Surakarta City Election 2020年泗水市选举中，媒体对个人候选人Bagyo Wahyono-FX Suparjo的政治经济学报道

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-29

Heri Budianto, Afdal Makkuraga Putra, St. Arief Setiadji

{"title":"The Political Economy of Media in Reporting the Individual Candidate Bagyo Wahyono-FX Suparjo in the 2020 Surakarta City Election","authors":"Heri Budianto, Afdal Makkuraga Putra, St. Arief Setiadji","doi":"10.17576/jkmjc-2023-3903-29","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-29","url":null,"abstract":"The 2020 Surakarta City Regional Head Election was in the spotlight of Indonesian newspapers Solopos and Radar Solo ashe attraction of election is the presence of independent candidates, Bagyo Wahyono-FX Suparjo, who are competitors to the Gibran Rakabuming Raka-Teguh Prakosa pairing who were promoted to become a political party. With the difference in political caste between the two candidates, this study aims to dissect the practice of messages presented by two local newspapers in Surakarta, Solopos and Radar Solo towards the independent candidates. This study deployed Norman Fairclough's critical analysis method with approaches and paradigms of Vincent Mosco's political economy media theory. The results concluded Radar Solo tended to favor Gibran Rakabuming Raka in terms of choices and sentences presented to the audience. Meanwhile, Solopos chose a more neutral stance for both candidates. Messages presented by Solopos and Radar Solo need to provide a balanced space for the Bagyo Wahyono-FX Suparjo pairing. Various factors, such as the lack of optimal use of the Bagyo Wahyono-FX Suparjo pairing of media as a means of campaigning and the lack of a personal campaign agenda, influence this balance. Another significant finding is that there is a design and a more significant political interest behind one's appearance, which makes the dynamics of the Surakarta City Election run in vain. Keywords: Election, political communication, newspapers, candidate, discourse analysis.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"218 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135037837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Mesej dalam Poster Kempen Diabetes Kementerian Kesihatan Malaysia 马来西亚卫生部糖尿病宣传海报中的信息策略

Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2023-09-30 DOI: 10.17576/jkmjc-2023-3903-10

Nurul Asyiqin Ab Rashid, Shamsiah Abd Kadir

{"title":"Strategi Mesej dalam Poster Kempen Diabetes Kementerian Kesihatan Malaysia","authors":"Nurul Asyiqin Ab Rashid, Shamsiah Abd Kadir","doi":"10.17576/jkmjc-2023-3903-10","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3903-10","url":null,"abstract":"Kajian tentang aplikasi media dan komunikasi sebagai intervensi pencegahan dalam kempen kesedaran kesihatan menjadi punca kurangnya tahap kesedaran dalam diri masyarakat berkaitan dengan masalah diabetes. Salah satu faktor yang menyebabkan perkara ini berlaku adalah kerana kurangnya hebahan berkaitan bahaya diabetes kepada masyarakat umum. Sebagai contoh, poster yang dipaparkan oleh Kementerian Kesihatan Malaysia (KKM) juga mempunyai gaya penyampaian mesej yang kurang strategik untuk menarik minat orang ramai dalam melakukan perubahan tingkah laku kesihatan. Oleh itu, kajian ini telah mengenal pasti tahap keterlibatan khalayak dan strategi mesej kesihatan dalam kempen poster diabetes oleh KKM, serta menganalisis bentuk penggunaan imej dan strategi mesej kesihatan dalam kempen poster tersebut. Kajian ini bersandarkan kepada teori Extended Parallel Process Model (EPPM) yang mempunyai empat elemen strategi mesej, iaitu “seruan untuk bertindak”, “mengajar tentang solusi”, “mengajar tentang risiko” dan “mengajar tentang solusi dan risiko”. Kaedah analisis kandungan kuantitatif dilakukan ke atas 83 poster kempen diabetes, dari tahun 2014 hingga 2022. Hasil kajian menunjukkan bahawa tahap keterlibatan khalayak menunjukkan respon positif iaitu sebanyak 45,316 respons. Seterusnya, strategi mesej “mengajar tentang solusi” dan “mengajar tentang risiko” paling banyak digunakan dalam poster kempen diabetes, iaitu sebanyak 45.8% dan 38.6%. Strategi imej “mengajar tentang risiko” dan “mengajar tentang solusi” pula merupakan strategi imej yang mempunyai kekerapan tertinggi iaitu sebanyak 36.1% dan 28.9%. Hasil kajian ini boleh digunakan sebagai rujukan kepada penyelidik akan datang dan pihak kerajaan dalam mengubah tingkah laku masyarakat terhadap bahaya diabetes. Kata kunci: Diabetes Mellitus, kesedaran kesihatan, kempen poster, strategi mesej, perubahan tingkah laku.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135038021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0