Jurnal Komunikasi-Malaysian Journal of Communication最新文献_第10页

Media Literacy and Young People’s Integrity in Political Participation: A Structural Equation Modelling Approach 媒介素养与年轻人政治参与的完整性:结构方程模型方法

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-20

Mohd Sufiean Hassan, M. Mahbob, Siti Nurshahidah Sah Allam, Fazurah Mustaffa, Noorizam Ibrahim

{"title":"Media Literacy and Young People’s Integrity in Political Participation: A Structural Equation Modelling Approach","authors":"Mohd Sufiean Hassan, M. Mahbob, Siti Nurshahidah Sah Allam, Fazurah Mustaffa, Noorizam Ibrahim","doi":"10.17576/jkmjc-2022-3804-20","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-20","url":null,"abstract":"The unethical activities related to weak political participation integrity on social media have influenced negative behaviours among supporters, particularly the young people. Social media transmits information on demonstration activities by enabling the creation, collection, and dissemination of false information or seditious libel, which exposes the country to external attacks and threats. Furthermore, young people’s negative political participation activities on social media, such as creating and disseminating false information, making harsh remarks, generating turmoil to acquire popularity or go viral, can potentially lead to cybercrimes. This research identified the impacts of media literacy competencies, namely access, analysis and evaluation, creation, reflection, and action, on political participation integrity among young people. This study distributed a survey to targeted university students in Melaka, Malaysia using the simple random sampling method. The students’ participation was purely voluntary. A total of 388 responses were successfully collected. The structural equation authenticated that four competencies significantly influenced the participants’ political participation integrity: access, analysis and evaluation, reflection, and action. In addition, young people who have media literacy skills showed a stronger preference to engage in political activities with higher moral conduct. The findings provided valuable insights about young people's political participation integrity on social media in Malaysia. Keywords: Media literacy competencies, political participation integrity, structural equation modelling, young people, social media.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"39 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87567301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Charting the Development of O-S-R-O-R Communication Mediation Model: A Systematic Literature Review of Media Effects Trends in New Media Research 描绘O-S-R-O-R传播中介模型的发展:新媒体研究中媒介效应趋势的系统文献综述

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-01

Rehan Tariq, Izzal Asnira Zolkepli, M. Ahmad

{"title":"Charting the Development of O-S-R-O-R Communication Mediation Model: A Systematic Literature Review of Media Effects Trends in New Media Research","authors":"Rehan Tariq, Izzal Asnira Zolkepli, M. Ahmad","doi":"10.17576/jkmjc-2022-3804-01","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-01","url":null,"abstract":"The concept of communication as mediation has now become a crucial metric for analysing various behavioural patterns, particularly in relation to new media. Several psychological and structural factors interpreting the relationship between engagement and the consumption of information and cognitive processes have been emphasised through the use of O-S-O-R and O-S-R-O-R communication mediation models. However, there remains a variety of viewpoints concerning theoretical perspectives and thematic patterns, leading to difficulties in obtaining a structured overview and so advance the development of communication mediation research. This study consists of a systematic literature review of 739 articles, published between 2015 and 2020, across three databases, Scopus, Google Scholar and EBSCOhost, resulting in thirty-four being identified as usable for providing a synthesis of current knowledge focusing on new media. This highlights a considerable variation in existing constructions and trends, along with communication effects and O-S-R-O-R measures. This review undertakes a thematic classification of prior studies in order to: firstly, identify key gaps in the literature, secondly, identify potential areas for additional research, and thirdly, offer recommendations for future studies. By offering an in-depth analysis, this review will enhance information and assist scholars to expand the existing literature. In addition, this study examines the implications for the investigation of potential pre-emptive factors for O-S-O-R and O-S-R-O-R. Keywords: Communication effect model, systematic literature review, O-S-O-R, O-S-R-O-R, new media.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79182565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Associated with Parental Intention to Vaccinate Their Primary School-Aged Children in Indonesia 与印度尼西亚小学学龄儿童接种疫苗意愿相关的因素

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-11

E. Yuliawati, Andi Muhammad Tri Sakti, E. Mohamad, A. Azlan

{"title":"Factors Associated with Parental Intention to Vaccinate Their Primary School-Aged Children in Indonesia","authors":"E. Yuliawati, Andi Muhammad Tri Sakti, E. Mohamad, A. Azlan","doi":"10.17576/jkmjc-2022-3804-11","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-11","url":null,"abstract":"Along with the consistent increase in the COVID-19 vaccination rate, the Indonesian government continues to strive to control the pandemic with various policy programmes. On the other hand, the vaccination programme has also been expanded to 6-11 years school children to foster the implementation of school reopening despite many debates and controversies circulated in the country. Identifying parental health beliefs toward vaccination, this study aims to examine factors influencing parental intention to vaccinate their children. An online survey was conducted to attain responses from 400 study participants from 9 selected provinces. The data were analysed using descriptive and inferential statistical techniques on the SPSS version 26. This study revealed that vaccination acceptance is high among parents in Indonesia. Parents’ intention to vaccinate their children was significantly influenced by health beliefs. The multiple regression analysis suggested perceived susceptibility (β = .146, p = .012), perceived benefits (β = .249, p = .000) and cues to action (β = .220, p = .000) as significant predictors which positively influenced the vaccination intention, while the perceived barrier (β = -.316, p = .000) was identified as a negative predictor of the dependent variable in the model. There was a significant mean difference in parental intention within gender, age group, and household income. The findings of this study emphasised the need to provide a more strategic health messaging and health education programme to address the issues surrounding the barriers to implementing vaccination for children in Indonesia. Keywords: COVID-19, vaccine acceptance, health belief model, school children, Indonesia.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"6 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79990785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Youth Character Building Anti-Pornography in South East Asia 东南亚青少年性格塑造与反色情

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-04

Nur Kholisoh, Mohamad Saifudin Mohamad Saleh, Siti Muslihatul Mahmudah, Nurzali Ismail

{"title":"Youth Character Building Anti-Pornography in South East Asia","authors":"Nur Kholisoh, Mohamad Saifudin Mohamad Saleh, Siti Muslihatul Mahmudah, Nurzali Ismail","doi":"10.17576/jkmjc-2022-3804-04","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-04","url":null,"abstract":"Media effects are one of the ten problems youths face today. Pornography is media content that causes a lot of negative effects on youth. Social media today exposes a lot of pornographic content that can be easily accessed by youth. At the same time, pornography among youth is a serious issue in Southeast Asian countries. Indonesia and Malaysia are countries in Southeast Asia with similar social and cultural backgrounds. The parents play an important role in preventing the impact of pornography among youth. Additionally, youth’s perceptions of pornography also play a role in shaping anti-pornography behaviours. This research aimed to analyse the influence of communication between parents and youth and youth’s perceptions of pornography on the formation of anti-pornography behaviour and attitudes. The population in this study were youth in 4 cities in Indonesia and Malaysia. This research used the cluster purposive sampling technique to determine samples from each cluster based on specific considerations (purposive), with an age range of 20-24 years. Based on the Slovin formula, the total sample obtained is 800 respondents. This study used path analysis as a data analysis technique. The results showed that communication between parents and youth did not have a direct and significant influence on the formation of anti-pornography behaviours. Meanwhile, youth’s perception of pornography has a direct and significant influence on developing anti-pornography behaviours. Most respondents thought that pornographic scenes on social media do not conform to religious values and that watching pornographic content on social media is addictive. Keywords: Pornography, anti-pornographic attitude, perception, youths, Indonesia and Malaysia.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"347 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74108213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Older Adult Listeners’ Perception on the Language Used and Quality of the Programme at Wai FM Iban 年长听众对Wai FM伊班节目语言使用及质素的看法

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-23

Malia Taibi, N. Mersat, Remmy Gedat

{"title":"Older Adult Listeners’ Perception on the Language Used and Quality of the Programme at Wai FM Iban","authors":"Malia Taibi, N. Mersat, Remmy Gedat","doi":"10.17576/jkmjc-2022-3804-23","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-23","url":null,"abstract":"Community radio is still relevant in today's world despite the rapid changes taking place in communication information technology. It is a faster platform for disseminating information apart from other traditional media, mobile phone and the Internet. In Sarawak, Wai FM Iban is popular among the Iban community especially those living in rural areas. This is because it is the fastest way for the local community to obtain information. This study aims to examine how older adult listeners of Wai FM Iban evaluate the language used by the broadcasters and the quality of radio programmes produced by the radio station. As listening to the radio has become a daily activity among Iban community, Wai FM Iban has a vital role to play in disseminating information to the Iban community throughout Sarawak. It plays a role to ensure proper and correct Iban language is used on air. This study employs a qualitative approach where focus group discussion is used for data collection. Findings show that older listeners of Wai FM Iban are concerned about the use of code-mixing and code-switching among broadcasters that would lead to the deterioration of the language. Findings also indicated that older adult listeners are concerned about the quality of language used and programmes produced by the radio station. As the custodian of Iban language, custom and tradition, they believed that the language used by the broadcasters will determine the quality of programmes produced by the radio station. Keywords: Community radio, Iban language, code-switching, code-mixing, customs and traditions.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"195 4 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81362997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengetahuan, Sikap, Amalan Terhadap Privasi Maklumat & Keselamatan Pembelian Barangan dalam Talian oleh Golongan Belia

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-14

Muhammad Adnan Pitchan, Mohamad Adli Baco, Fauziah Hassan, Akmar Hayati Ahmad Ghazali

{"title":"Pengetahuan, Sikap, Amalan Terhadap Privasi Maklumat & Keselamatan Pembelian Barangan dalam Talian oleh Golongan Belia","authors":"Muhammad Adnan Pitchan, Mohamad Adli Baco, Fauziah Hassan, Akmar Hayati Ahmad Ghazali","doi":"10.17576/jkmjc-2022-3804-14","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-14","url":null,"abstract":"Kemunculan media baharu telah membuka peluang dan ruang kepada golongan belia untuk menjalankan urus niaga melalui dalam talian. Kini, urusan pembelian dalam talian telah menjadi salah satu aktiviti wajib bagi pengguna Internet kerana ianya menjimatkan masa dan tenaga seseorang individu. Walaupun, teknologi moden ini memberi pelbagai manfaat tetapi dari sudut yang lain ianya boleh memberi ancaman kepada pengguna Internet terutama golongan belia seperti menjadi mangsa penipuan dalam talian. Isu penipuan pembelian barangan dalam talian semakin hari semakin membimbangkan. Ianya semakin terjadi apabila negara menghadapi pandemik Covid-19 yang mana penggunaan e-dagang semakin meningkat dalam kalangan rakyat. Satu usaha holistik perlu dilakukan bagi melihat, menangani dan membendung isu-isu pembelian barangan dalam talian di kalangan belia. Dalam konteks ini, ilmu pengetahuan dan amalan pengguna amat penting agar mereka tidak menjadi mangsa jenayah siber. Oleh itu, kajian ini berobjektif untuk mengenal pasti tahap pengetahuan, sikap dan amalan golongan belia terhadap privasi maklumat dan keselamatan pembelian barangan dalam talian. Kajian ini menggunakan pendekatan kuantitatif yang mana seramai 400 responden di Klang, Selangor telah menjawab soal selidik mengenai isu pembelian dalan talian ini. Hasil kajian mendapati, isu privasi dan keselamatan maklumat mempengaruhi sikap dan amalan golongan belia ketika membuat pembelian dalam talian. Hal ini membuktikan bahawa golongan belia yang mempunyai ilmu pengetahuan dan kesedaran mampu melindungi mereka daripada menjadi mangsa jenayah siber dan seterusnya mampu mendepani risiko-risiko pembelian dalam talian. Kata kunci: Pengetahuan, amalan, sikap, pembelian dalam talian, belia.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"13 2","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72468123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Can We Not Just Talk About Men? The Bechdel Test, Narrative Salience and Female Voices in Two Selected Malay Films 我们能不能不要只谈论男人?两部马来电影的贝克德尔检验、叙事突出性与女性声音

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-17

J. Aziz, Fuzirah Hashim, Nor Fariza Mohd Nor

{"title":"Can We Not Just Talk About Men? The Bechdel Test, Narrative Salience and Female Voices in Two Selected Malay Films","authors":"J. Aziz, Fuzirah Hashim, Nor Fariza Mohd Nor","doi":"10.17576/jkmjc-2022-3804-17","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-17","url":null,"abstract":"Western feminist film scholars’ claim that female characters are often defined in relation to their male counterparts resonates well in contemporary film and gender studies. This claim highlights the representational biases towards male privilege and primacy as visible signifiers; the ramification of this biasness is the invisibility of female subjectivity that renders them voiceless. Therefore, inquiries into female subjectivity in films outside of Hollywood context are crucial. This paper aims at identifying and comparing the representation of female characters in two Malaysian films of two genres - romance and horror - to highlight the consonance between female voice with feminine consciousness and empowerment. This study administers the Bechdel Test on two films selected using criterion sampling - 3 Temujanji and Pontianak Harum Sundal Malam - and suggests a novel approach by adding the analysis of the film using the concept of narrative salience. The analyses using both methods revealed contradictory results. 3 Temujanji, although failed most of the test, is revealed through narrative salience as assiduous towards feminine consciousness and empowerment. Pontianak Harum Sundal Malam, which passed the test, ironically and ideologically contained female voices within the patriarchal value system. The finding contributes towards the theorisation that women's voices in Malaysian films can be considered as an integral part of the acoustic register of films that enhances film analysis technique. Scriptwriters and filmmakers can utilise the test as a reference in which women can define themselves 'not in relation to men', while creating female characters who progressively think beyond patriarchy and androcentrism. Keywords: Women empowerment, Malay films, acoustic register, narrative salience, Hollywood.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"83 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80766063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Naratif Remaja Melayu dalam Filmografi Terpilih Ahmad Idham

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-12

Drs. Bambang Suhartono Mohd Said, Wan Amizah Wan Mahmud, Badrul Redzuan Abu Hassan

{"title":"Analisis Naratif Remaja Melayu dalam Filmografi Terpilih Ahmad Idham","authors":"Drs. Bambang Suhartono Mohd Said, Wan Amizah Wan Mahmud, Badrul Redzuan Abu Hassan","doi":"10.17576/jkmjc-2022-3804-12","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-12","url":null,"abstract":"Artikel ini membincangkan perspektif pengarah Ahmad Idham dalam merekayasa keremajaan generasi Melayu sebagai golongan yang terperangkap dengan keindahan, kepalsuan dan kemaksiatan dalam arus kemodenan negara ini. Ahmad Idham mengilustrasikan naratif kebobrokan generasi ini dengan mencapai kejayaan ‘pecah panggung’ yang silih berganti. Ini menimbulkan perspektif yang menstereotaip beliau sebagai hedonis tanpa ajaran Islam dan akhlak keMelayuan. Tujuan makalah ini meneroka dengan lebih dalam sejauh manakah ambivalen filmografi Ahmad Idham dalam konteks representasi isu-isu remaja Melayu kontemporari. Apakah terdapat suatu falsafah yang dipegang oleh pengarah ini? Bertolak dari kerangka representasi budaya, kajian ini akan memfokuskan empat buah filem arahan Ahmad Idham sebagai sampel kajian Syurga Cinta (2009), Aku Masih Dara (2010), Adnan Sempit (2010) dan 8 Jam (2012) menggunakan kaedah analisis tekstual dan kaedah temu bual mendalam. Hasil dapatan utama menuntaskan naratif popular dan picisan beliau dijulang oleh khalayak majoriti Melayu, Ahmad Idham sebenarnya membongkarkan strategi psikologi terbalik yang diterapkan ke atas filmografi terpilihnya kerana ia mahu mendorong falsafah realis sosialis menjadi benteng dan gagasan sosio-religi sinematik yang bernilai kepada masyarakat dan negara. Implikasi dari keputusan memilih untuk menyantuni kemelut sosial remaja Melayu Islam di negara ini dapat dijadikan petunjuk betapa kefalsafahan Ahmad Idham sebagai seorang pengarah berfahaman realis sosial adalah jelas. Kata kunci: Ahmad Idham, pecah panggung, realis sosial, representasi kebudayaan, remaja Melayu.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"52 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88663906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conceptualising the Role of Opinion Leaders as Moderator to Local Communities Commitment in Corporate Social Responsibility (CSR) Communication 概念化意见领袖在企业社会责任(CSR)传播中对当地社区承诺的调节作用

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-24

Ammar Redza Ahmad Rizal, Dayang Aizza Maisha Abang Ahmad, H. Raslie

{"title":"Conceptualising the Role of Opinion Leaders as Moderator to Local Communities Commitment in Corporate Social Responsibility (CSR) Communication","authors":"Ammar Redza Ahmad Rizal, Dayang Aizza Maisha Abang Ahmad, H. Raslie","doi":"10.17576/jkmjc-2022-3804-24","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-24","url":null,"abstract":"Corporations are subjected to high criticism due to the misuse of Corporate Social Responsibility (CSR) communication to shelter their wrongdoing in running business activities. Obtaining trust from the local communities will increase corporations’ chances to earn Social Licence to Operate (SLO). Although communication is typically a two-way process, in communication research, getting a response from the targeted personnel is much more valuable. However, extant studies provide insufficient understanding related to communicative framework in engaging with local communities. Current research trends in CSR communication are skewed towards the effects of CSR communication, legitimacy of CSR communication, as well as the challenges in carrying out CSR communication. In this study, the current model of communication which is based on the mechanistic perspective of communication is discussed and expanded. Three important communication elements are analysed, and their relationship is proposed to form a new conceptual framework that includes a fourth element: opinion leader. The suggested framework primarily describes and provides arguments for the extent of communication willingness in affecting communication commitment. The crux of this framework is communication quality; transpiring in three formative factors namely bi-directional communication, symmetrical information and transparency. This framework believes that investigating the role of opinion leader in moderating the success of CSR communication adds empirical insights in the emerging literature of CSR communication. The discussed framework could be implemented in understanding dialogue between corporations and local communities. Keywords: CSR communication, opinion leader, dialogue, communication quality, local community.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"56 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84317400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Covering Covid-19 Pandemic on Short Video Platforms in China: A Content Analysis of Douyin Accounts of People's Daily and China Daily 中国短视频平台新冠肺炎疫情报道——《人民日报》和《中国日报》抖音账号内容分析

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Jurnal Komunikasi-Malaysian Journal of Communication Pub Date : 2022-12-31 DOI: 10.17576/jkmjc-2022-3804-09

Dongke Pan, Shahrul Nazmi Sannusi, N. Mustaffa

{"title":"Covering Covid-19 Pandemic on Short Video Platforms in China: A Content Analysis of Douyin Accounts of People's Daily and China Daily","authors":"Dongke Pan, Shahrul Nazmi Sannusi, N. Mustaffa","doi":"10.17576/jkmjc-2022-3804-09","DOIUrl":"https://doi.org/10.17576/jkmjc-2022-3804-09","url":null,"abstract":"As a new form of social media, short videos have been deeply seated in Chinese life. In order to expand their influence, China's mainstream media also opened accounts on short video platforms, especially during the Covid-19 pandemic. They use short video platforms to report news, which play a key role in guiding public opinion and stabilising people's hearts. Based on the pandemic coverage of two of China's representative media, People's Daily and China Daily on Douyin platform, content analysis method is used to analyse the reporting frequency, video length, reporting content, reporting tendency, and user engagement, and compare the similarities and differences between the two media in the above five aspects. It was found that in terms of reporting frequency, the development trend of the two media is different, but they post roughly the same number of videos per day on average, and the number of videos released during the pandemic is higher than usual. In terms of video length, most of the videos of the two media are produced in a duration of one minute. China Daily produced more long videos than People's Daily. In terms of the reporting content, the two media are involved in 11 constructed categories, but the top four categories are different because of the different position. About the reporting tendency, People's Daily has strong subjective emotion, and China Daily reported more neutral news. As for user engagement, People's Daily did better in likes, comments and shares, although both posted more likes, comments and shares than usual during the pandemic. Keywords: Douyin, short video coverage, People's Daily, China Daily, COVID-19.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"131 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76406391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0