{"title":"Older Adult Listeners’ Perception on the Language Used and Quality of the Programme at Wai FM Iban","authors":"Malia Taibi, N. Mersat, Remmy Gedat","doi":"10.17576/jkmjc-2022-3804-23","DOIUrl":null,"url":null,"abstract":"Community radio is still relevant in today's world despite the rapid changes taking place in communication information technology. It is a faster platform for disseminating information apart from other traditional media, mobile phone and the Internet. In Sarawak, Wai FM Iban is popular among the Iban community especially those living in rural areas. This is because it is the fastest way for the local community to obtain information. This study aims to examine how older adult listeners of Wai FM Iban evaluate the language used by the broadcasters and the quality of radio programmes produced by the radio station. As listening to the radio has become a daily activity among Iban community, Wai FM Iban has a vital role to play in disseminating information to the Iban community throughout Sarawak. It plays a role to ensure proper and correct Iban language is used on air. This study employs a qualitative approach where focus group discussion is used for data collection. Findings show that older listeners of Wai FM Iban are concerned about the use of code-mixing and code-switching among broadcasters that would lead to the deterioration of the language. Findings also indicated that older adult listeners are concerned about the quality of language used and programmes produced by the radio station. As the custodian of Iban language, custom and tradition, they believed that the language used by the broadcasters will determine the quality of programmes produced by the radio station. Keywords: Community radio, Iban language, code-switching, code-mixing, customs and traditions.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":"195 4 1","pages":""},"PeriodicalIF":0.7000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Komunikasi-Malaysian Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17576/jkmjc-2022-3804-23","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Community radio is still relevant in today's world despite the rapid changes taking place in communication information technology. It is a faster platform for disseminating information apart from other traditional media, mobile phone and the Internet. In Sarawak, Wai FM Iban is popular among the Iban community especially those living in rural areas. This is because it is the fastest way for the local community to obtain information. This study aims to examine how older adult listeners of Wai FM Iban evaluate the language used by the broadcasters and the quality of radio programmes produced by the radio station. As listening to the radio has become a daily activity among Iban community, Wai FM Iban has a vital role to play in disseminating information to the Iban community throughout Sarawak. It plays a role to ensure proper and correct Iban language is used on air. This study employs a qualitative approach where focus group discussion is used for data collection. Findings show that older listeners of Wai FM Iban are concerned about the use of code-mixing and code-switching among broadcasters that would lead to the deterioration of the language. Findings also indicated that older adult listeners are concerned about the quality of language used and programmes produced by the radio station. As the custodian of Iban language, custom and tradition, they believed that the language used by the broadcasters will determine the quality of programmes produced by the radio station. Keywords: Community radio, Iban language, code-switching, code-mixing, customs and traditions.
尽管通信信息技术发生了迅速变化,但社区广播在当今世界仍然具有重要意义。它是一个比其他传统媒体、手机和互联网更快的信息传播平台。在沙捞越,Wai FM Iban在伊班社区中很受欢迎,特别是那些生活在农村地区的伊班社区。这是因为这是当地社区获取信息最快的方式。本研究旨在调查Wai FM Iban的年长成年听众如何评价广播员使用的语言和广播站制作的广播节目的质量。由于收听广播已成为伊班社区的日常活动,Wai FM伊班在向沙捞越伊班社区传播信息方面发挥着至关重要的作用。它的作用是确保广播中使用正确的伊班语。本研究采用定性方法,焦点小组讨论用于数据收集。调查结果显示,Wai FM Iban的老年听众担心广播人员使用代码混合和代码转换会导致语言退化。调查结果还表明,年长的成年听众关心电台使用的语言和制作的节目的质量。作为伊班语、习俗和传统的保管人,他们认为广播员使用的语言将决定电台所制作节目的质量。关键词:社区广播;伊班语;语码转换;
期刊介绍:
All scholars are invited to submit manuscripts to Jurnal Komunikasi, Malaysian Journal of Communication. This journal provides a forum for empirical inquiries on human and mass communication and welcome conceptual, philosophical and theoretical essays or debates, book reviews and essay reviews directly contributing to communication or indirectly affecting it as a discipline. We suggest the following broad areas of research: -Communication and Policies -Globalization and Social Impact -Youth and Media Globalisation -Audience Analysis -Media, Democracy and Integration -Media Literacy and Media Education -Media and Development -Health Communication -Politics, Hegemony and the Media -ICT and Power -Gender and Sexuality in The Media -Social Media and Subcultures -Media, Popular Culture and Society -Media and Religion -Media and Identity -War, Conflict and Crisis Communication -Strategic Communication and Information Management