纸媒向数字平台的转型:以《Neraca经济日报》为例

IF 0.7 Q3 COMMUNICATION
Haresti Asysy Amrihani, Irfan Wahyudi, Yayan Sakti Suryandaru
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引用次数: 0

摘要

本研究运用罗杰·菲德勒的媒介形态理论和媒介经济理论解释了《Neraca经济日报》在传播技术的颠覆下逐渐向网络媒体转型的媒介形态过程。当新的传播媒介出现的时候;当前的(或旧的)形式不会消失,相反,它会不断发展和适应。技术决定论可以在社会环境中塑造人类的思想和行为。因此,它可能会引导他们从一个技术时代转向另一个技术时代。本研究旨在了解《Neraca经济日报》如何在信息技术的干扰下,从印刷媒体向网络媒体和电子报纸转型。本研究采用描述性定性方法和访谈法。经济媒体理论被用来研究Neraca经济日报如何在数字颠覆的冲击中看到维持其媒体的机会。本研究使用的数据来自与本研究相关的访谈、书籍、国内和国际期刊文章、媒体报道和文件。该研究发现,Neraca经济日报的管理层尽管由于发行量下降而利润微薄,但仍在努力每天生产报纸。与此同时,《Neraca经济日报》的管理层还发行了网络版(Neraca .co.id)和电子报纸,以保持日报的存在感,同时努力寻找广告来维持媒体。关键词:大众传媒,消失的报纸,媒介形态,媒介经济,Neraca经济日报
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Print Media Transformation to Digital Platform: Case Study of Neraca Economic Daily Mediamorphosis
This research explains the mediamorphosis process of Neraca Economic Daily which gradually transformed to online media due to the disruption of communication technology by using Roger Fidler’s Mediamorphosis Theory and Media Economic Theory. By the time new communication media comes into existence; the current (or old) forms will not disappear, instead it will keep evolving and adapting. Technological determinism can shape human thoughts and behaviour in a social environment. Therefore, it may direct them to shift from one technological era to another. This research aims to see how the transition of the Neraca Economy Daily, from print media to online media and e-paper due to the disruption of information technology. This research uses descriptive qualitative approaches with interview method. The economic media theory is used to see how the Neraca economic daily sees the opportunity to maintain its media amidst the onslaught of digital disruption. Data used for this research was obtained from interviews, books, articles from national and international journals, media reports and documents which are relevant to this research. This study found that the management of Neraca economic daily keeps trying to produce newspapers everyday despite a small profit margin due to declining circulation. In the meantime, the management of Neraca Economic Daily also publishes an online version (neraca.co.id) and e-paper to maintain the presence of the daily while at the same time trying to find advertisements to maintain the media. Keywords: Mass media, vanishing newspaper, mediamorphosis, media economic, Neraca economic daily.
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来源期刊
CiteScore
1.50
自引率
40.00%
发文量
38
期刊介绍: All scholars are invited to submit manuscripts to Jurnal Komunikasi, Malaysian Journal of Communication. This journal provides a forum for empirical inquiries on human and mass communication and welcome conceptual, philosophical and theoretical essays or debates, book reviews and essay reviews directly contributing to communication or indirectly affecting it as a discipline. We suggest the following broad areas of research: -Communication and Policies -Globalization and Social Impact -Youth and Media Globalisation -Audience Analysis -Media, Democracy and Integration -Media Literacy and Media Education -Media and Development -Health Communication -Politics, Hegemony and the Media -ICT and Power -Gender and Sexuality in The Media -Social Media and Subcultures -Media, Popular Culture and Society -Media and Religion -Media and Identity -War, Conflict and Crisis Communication -Strategic Communication and Information Management
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