Representation of Popular Korean Culture (K-Pop) Industrial Identity through A Virtual Ethnographic Approach

IF 0.7 Q3 COMMUNICATION
Rosseta Septia Menawati, Addin Kurnia Putri
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引用次数: 0

Abstract

The popularity of Korean pop (K-Pop) culture can be seen through the growth of a massive fan base without age restrictions, and is currently the largest in the music and entertainment industry. K-Pop fans who occupy a fandom are known as K-Popers. This present study explains the representation of identity in essence, as according to Hall - is related to the use of language, and represents a “blurring” of meaning by a cultural industry aiming for commercialisation. The result of this research shows the process of blurring meaning by talent agencies that produce K-Pop idols as the main product that represent them by carrying important values that will be adapted and consumed by fans with strong loyalty and emotional connection. The agency is a cultural business industry that sells its “products” such as K-Pop idols that they have introduced to fans, and refers to their “existence” that is consumed by fans. This study used a virtual ethnographic approach with data collection techniques through participant observation and interviews. Each of these main products has its own unique concept as every fan will feel special and exclusive as K-Pop music is a sense of "individuality" developed by the K-Pop culture and industry. Based on the results of observations on Instagram, we can find various types of fans to describe how they adapt the meaning that is sold by the agency through the products they sell. Keywords: Popular culture, K-Pop idol, identity, culture industry, identity representation.
通过虚拟民族志方法表征韩国流行文化(K-Pop)产业认同
韩国流行音乐(K-Pop)文化的人气可以从没有年龄限制的庞大粉丝群的增长中看出,目前在音乐和娱乐行业中是最大的。拥有一个粉丝圈的K-Pop粉丝被称为K-Popers。根据霍尔的说法,本研究从本质上解释了身份的表征与语言的使用有关,并代表了以商业化为目标的文化产业对意义的“模糊”。本研究的结果表明,经纪公司将K-Pop偶像作为代表他们的主要产品,通过承载重要的价值观,使具有强烈忠诚和情感联系的粉丝适应和消费,从而模糊了意义的过程。经纪公司是将介绍给粉丝的K-Pop偶像等“产品”出售给粉丝的文化产业,指的是被粉丝消费的“存在”。本研究采用虚拟人种学方法,通过参与观察和访谈收集数据。这些主要产品都有自己独特的概念,因为每个粉丝都会感到特别和独家,因为K-Pop音乐是K-Pop文化和产业发展的“个性”感。根据在Instagram上的观察结果,我们可以找到不同类型的粉丝来描述他们是如何通过他们销售的产品来适应代理所销售的意义。关键词:大众文化,韩国流行偶像,身份,文化产业,身份表征。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.50
自引率
40.00%
发文量
38
期刊介绍: All scholars are invited to submit manuscripts to Jurnal Komunikasi, Malaysian Journal of Communication. This journal provides a forum for empirical inquiries on human and mass communication and welcome conceptual, philosophical and theoretical essays or debates, book reviews and essay reviews directly contributing to communication or indirectly affecting it as a discipline. We suggest the following broad areas of research: -Communication and Policies -Globalization and Social Impact -Youth and Media Globalisation -Audience Analysis -Media, Democracy and Integration -Media Literacy and Media Education -Media and Development -Health Communication -Politics, Hegemony and the Media -ICT and Power -Gender and Sexuality in The Media -Social Media and Subcultures -Media, Popular Culture and Society -Media and Religion -Media and Identity -War, Conflict and Crisis Communication -Strategic Communication and Information Management
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