{"title":"El efecto de las estrategias Push o de “empuje” en la distribución comercial de las tiendas de conveniencia en la ciudad de Los Mochis","authors":"Gustavo Fabián Pérez-Álvarez, Aida Alvarado-Borrego, Francisco Guillermo Salcido-Vega, Miriam Aracely Pérez-Barraza","doi":"10.35197/rx.18.03.2022.02.gp","DOIUrl":"https://doi.org/10.35197/rx.18.03.2022.02.gp","url":null,"abstract":"This paper describes the importance of commercial distribution, its main functions and addresses the different Push strategies that are carried out in the convenience stores of the city of Los Mochis, taking into account the relevance of this type of business in the locality. business units in economic terms, the objective is to detect which have a greater degree of significance in the sales channel, for this a qualitative research approach was used, conducting a series of interviews with those responsible for these businesses, observing the processes of marketing and consulting secondary information sources, which brought with it revealing data regarding promotions, the importance of islands, POP material and canopies for sale and other strategies that have a significant effect on sales.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48754933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-03-30DOI: 10.35197/rx.18.03.2022.08.aa
Antonio Enrique Acosta-Perea, Ignacia Murillo-Castro, Melissa Acosta-Ávila
{"title":"Apropiación de la Sustentabilidad para la gestión del conocimiento en los agronegocios de Sinaloa","authors":"Antonio Enrique Acosta-Perea, Ignacia Murillo-Castro, Melissa Acosta-Ávila","doi":"10.35197/rx.18.03.2022.08.aa","DOIUrl":"https://doi.org/10.35197/rx.18.03.2022.08.aa","url":null,"abstract":"Since in the new global context, a trend towards Sustainability is identified, which is taken as a reference for the search of its meaning, and that it is possible to distinguish that it appropriates an emerging nature for human interaction, with the various actors involved in its process, demands to be met in the integration of the three economic, social and environmental dimensions, being this fundamental, for its fulfillment; which implies considering it necessary for its appropriation in knowledge management as a perspective in business, the purpose of conducting an analysis of the main approaches and elements of sustainability for appropriation in knowledge management and its implication in the substantive functions of responsibility towards agribusiness in Sinaloa arises; and to achieve this pretension of analysis it was necessary to consider a theoretical-analytical review for reflective arguments on the dynamics of this appropriation process, highlighting that for the research methods and techniques used provided convergence in the theoretical scenario with the dynamics of sustainability in its appropriation to knowledge management for agribusiness in Sinaloa, in such a way that the integration of the economic approach and organizational approach are pretensions of the integrative social approach that will allow the fulfillment of all the interactions and commitments necessary to consider for the promotion and development of agribusiness in Sinaloa.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47977298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.10.va
Víctor del Carmen Avendaño-Porras, M. Hernández-Hernández
{"title":"Enseñanza de lenguas originarias a estudiantes de enfermería por medio de Web Conferencing en una Universidad del Sur de México","authors":"Víctor del Carmen Avendaño-Porras, M. Hernández-Hernández","doi":"10.35197/rx.18.01.2022.10.va","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.10.va","url":null,"abstract":"The COVID-19 pandemic has generated the migration of face-to-face higher education to a virtual one mediated by Web Conferencing platforms, which has allowed the study programs to continue. The present research is cross-sectional and quantitative, an exprofessional instrument was designed and validated, which was applied to 54 fourth-year students and graduates of the Bachelor of Nursing from the Mesoamerican University. It was found that most of the students consider that the teaching of native languages in nursing improves communication with health users and it was concluded that native languages can be taught efficiently through Web Conferencing platforms.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45768661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.09.va
Víctor del Carmen Avendaño-Porras, Claudia Inés Bohórquez-Olaya, Paola Andrea Lara-Buitagro
{"title":"Escala para medir la significación del pensamiento complejo en entornos virtuales de aprendizaje de instituciones de educación superior","authors":"Víctor del Carmen Avendaño-Porras, Claudia Inés Bohórquez-Olaya, Paola Andrea Lara-Buitagro","doi":"10.35197/rx.18.01.2022.09.va","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.09.va","url":null,"abstract":"The concept of complex thought in Higher Education Institutions has been little addressed and understood, since it is still in the intellectual imagination of educational actors that it is a theoretical construct with which problems of formal sciences can be solved, more not of the factual ones; If we add to this that during the Covid-19 pandemic Virtual Learning Environments had to be used with much greater intensity, the challenge of perceiving the concept and merging it with ICTs for the construction of meta-complex virtual environments turns out to be a challenge. The main objective of this document was to develop an instrument to measure the significance of complex thinking in Virtual Learning Environments in Higher Education Institutions; For this purpose, the instrumental methodology of Hernández (2011) was used, applying the validation of experts, using the focus group method, where a value of .77 was obtained, which is considered a good degree of validity. Reliability was also analyzed using Cronbach's Alpha, which showed a value of .780, which is why it is considered adequate. The questionnaire is made up of 63 items, 57 of which are integrated using a 4-level Likert scale; Therefore, it is considered to be a valid and reliable instrument. The instrument proposes to know precisely the relationship that exists between the concept of complex thought and virtuality and how these are merged by educational actors.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48349729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.01.no
Nydia Obregón-Velasco, María Elena Rivera-Heredia, Ferrán Padrós-Blázquez
{"title":"Recursos sociales y familiares según la experiencia con la migración en jóvenes universitarios mexicanos","authors":"Nydia Obregón-Velasco, María Elena Rivera-Heredia, Ferrán Padrós-Blázquez","doi":"10.35197/rx.18.01.2022.01.no","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.01.no","url":null,"abstract":"The objective was to analyze the family and social resources of Mexican university students according to the type of experience with migration, be it their own and / or that of a family member to support the design of interventions. It is a quantitative study of correlational type of comparison of groups. 4,284 students from 15 schools of Mexican Higher Education institutions participated, who answered different scales to evaluate their social and family resources. Significant differences were found in three subdimensions of social resources: initiative F (2,923) p (.003), support network F (2,170) p (.027) and total social resources F (1,437) p (.175). And in two subdimensions of family resources: family expression F (1.259) p (.260) and family difficulties F (3.70) p (.001), the differences are discussed emphasizing their usefulness for the design of specific interventions that take into account the type of experience with migration that has been lived.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":"30 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41246942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.04.jp
Julia Graciela Preciado-León, Josefina Huerta-Hernández, J. Vera-Noriega, Rosa Ahimé Corral-Guerrero
{"title":"Causas asociadas a la deserción escolar en educación superior. Una revisión sistemática del 2010 al 2020","authors":"Julia Graciela Preciado-León, Josefina Huerta-Hernández, J. Vera-Noriega, Rosa Ahimé Corral-Guerrero","doi":"10.35197/rx.18.01.2022.04.jp","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.04.jp","url":null,"abstract":"The objective of this research is to make a systematic review of research carried out from 2010 to 2020 where mention is made of the causes of dropout in Higher Education. Collecting the information through a documentary review by the different authors consulted for this research. In order to identify the causes of school dropout, at the University. This review was carried out in a period from 2010 to 2020 with the keywords of school dropout, lag, failure and academic performance. The databases consulted were SciELO, national repository cti.mx, Eric, Redalyc, dialnet, academic google, where keywords were used in thesauri, related to each of the concepts to be investigated. Searches were conducted in English and Spanish, in the areas of psychology, education, and social sciences. The methodological approach is qualitative and descriptive. Resulting in 15 articles that show the relationship of each of the aforementioned concepts with attrition, out of a total of 35 articles selected from the consulted databases that showed information regarding said problems. Some of the causes of the desertion of young university students have been based on the survival model, making it known that the desertion is related to the degree in which they are studying. Pedagogical variables were also identified, in several of these investigations they concluded that the first year of university is the most complex for these young people, hence the importance of tutorials, there are also other important causes such as social origin, gender, ethnicity, nationality or the family situation","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46886819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.12.ma
Marisa Dei Apodaca-Avalos, Jesús Ramón Rodríguez-Apodaca, Carmen Martínez-Valenzuela, Elvia Nereyda Rodríguez-Sauceda
{"title":"Usos e importancia biocultural de la miel en comunidades Yoreme-Mayo del norte de Sinaloa","authors":"Marisa Dei Apodaca-Avalos, Jesús Ramón Rodríguez-Apodaca, Carmen Martínez-Valenzuela, Elvia Nereyda Rodríguez-Sauceda","doi":"10.35197/rx.18.01.2022.12.ma","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.12.ma","url":null,"abstract":"Beekeeping has been present in the Yoreme-Mayo communities for a long time, however, the role that this activity and its products play in these native groups of the region is little known, so the aim of this research is to identify the uses and biocultural value of honey in Yoreme-Mayo communities in northern Sinaloa. Methods and techniques: It is a descriptive, qualitative and cross-sectional study, whereby the survey application technique was applied using a questionnaire intended to 43 postgraduate students from the Autonomous Indigenous University of Mexico belonging to this indigenous group. The sampling was carried out with the snowball technique. With the data collected, an Excel database was generated, systematized into four sections: a) honey consumption, b) beekeeping and its economic importance in the Yoreme-Mayo community, c) uses of honey and d) biocultural value of honey. Results: most of the consumption in their diet due to its medicinal properties (47.72%), and it is generally consumed once a month (30.23%). The most important characteristics for the consumer were the season of the year in which the honey was produced and the colour (both with 20.93%), where amber was preferred (31.81%). 52.27% of the participants think that its natural origin is also important. Although for some consumers the place of origin of the honey is not very important as long as it is from local hives or combs (27.77%), a certain tendency for those whose origin is the scrubland (16.66%) was mentioned. Traditional beekeeping represents an economic livelihood for Yoreme-Mayo families, since the majority stated that many of them depend on the production of honey for their monthly expenditure (42.50%). The most common use of honey in the communities is for consumption due to its medicinal properties (51.56%). When we asked about the cultural and/ or spiritual value that honey can have for the Yoremes, they highlighted its use for traditional medicinal preparations (34.21%). Conclusions: the cultural and spiritual value of honey in its community is based on its relationship with the huyya annia, in the pascola dance and in the preservation of identity through traditional practices such as beekeeping.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46106815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.06.ia
Iris Alfonzo-Albores, Rosario Elizabeth Gutiérrez-Carreón
{"title":"Percepciones docentes de la educación socioemocional en la atención de estudiantes con TDAH de nivel primaria en el estado de Aguascalientes","authors":"Iris Alfonzo-Albores, Rosario Elizabeth Gutiérrez-Carreón","doi":"10.35197/rx.18.01.2022.06.ia","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.06.ia","url":null,"abstract":"Attention deficit hyperactivity disorder (ADHD) becomes more prevalent in boys and girls in Basic Education. The World Health Organization (WHO) reports that there is a prevalence of attention deficit hyperactivity disorder (ADHD) of five percent, and in the case of Mexico, without having a precise figure, it is estimated that it affects one and a half million boys and girls under the age of 14. (UNAM, 2020, para. 1).\u0000ADHD has a growing population of children; students with ADHD have difficulties expressing their emotions and acting in a self-regulated manner in daily interactions with their peers, teachers and with their family, some actions undertaken at school or family complicate the behavior of boys and girls (NN) , excluding them from activities, labeling them as problem students and suffering the rejection of their own peers, causing childhood depression and discouragement from attending school, the above harms their socio-emotional education \"these children are frequently classified as rude, making the child responsible and /or their relatives of their behavior as something voluntary and perfectly avoidable” (De Burgos, sf para.3). The perceptions of NN with ADHD are often not the most favorable to contribute to a Socioemotional Education that helps them exercise their right to education in harmony, respect for integrity and, above all, enjoy the moments significant learning that favors you to comply with the principles of the New Mexican School (NEM).\u0000The president of the article shares the perceptions that teachers have in the area of Socioemotional Education, with a proposal that aims to link attention to students with ADHD and meaningful learning as a pedagogical approach to the current curriculum. Returning to Socioemotional Education as a core area for all children, in particular for students with ADHD.\u0000The study shown below is a qualitative research framed under the phenomenological paradigm, it wants to understand social phenomena from the actor's own perspective. It examines the way the world is experienced. The reality that matters is what people perceive as important. (Taylor and Bogdan, 1987)","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42022287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.05.rv
Rubí Esmeralda Valdez-Rivera, Geovanni Javier González-Ramos, Mayra Selene Uranga-Alvídrez
{"title":"Factores que intervienen en el desarrollo de habilidades socioemocionales en la infancia, un estudio de caso","authors":"Rubí Esmeralda Valdez-Rivera, Geovanni Javier González-Ramos, Mayra Selene Uranga-Alvídrez","doi":"10.35197/rx.18.01.2022.05.rv","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.05.rv","url":null,"abstract":"The solidity of social-emotional skills has become a useful tool related to success in the lives of individuals. Some statements claim that a high level of IQ does not ensure assertiveness when acting or making good decisions, but that there must be a balance between it and socio-emotional intelligence. What concerns social-emotional education cannot be simplified as a look inside, but represents a greater complexity, although it leads the subject to self-centeredness; individual concreteness, to discover their inner strength, promote personal growth and the construction of their own identity, its purpose is not individualism, but it is a collective consciousness, where competences such as self-knowledge, self-regulation, autonomy, empathy and collaboration come into play.\u0000The present research was carried out in the pandemic situation caused by the COVID-19 virus, it pursues the objectives of a more clearly understanding of socio-emotional-skills development process, in addition to identify the factors that prevent their acquisition, as well as explaining the benefits that individuals can achieve by promoting these abilities. This is channeled by an interpretative paradigm to analyze the phenomena in which the participating subjects are involved; how certain factors interfere with the development of social-emotional skills. This is linked to a qualitative approach, thus focusing on the experiences of the sample in question. The process takes the methodology of the case study due to the small number of students who manifest socio-emotional limitations. Data collection was carried out through interviews, observation guides, file research and anecdotal recording. These techniques and instruments made it possible to systematize the information obtained and then schematize them.\u0000It was found that there are different factors that influence the development of the emotional intelligence, such as parents, parenting style, teaching intervention, psychological, psychiatric or neurological issues, as well as the disposition and motivation of students. It is concluded that socio-emotional skills are not innate, but it is necessary to activate them, they are influenced, limited or propitiated, by the particular life experience, in the same way they are not acquired at the same pace. Another relevant point is the teaching preparation necessary to achieve a socio-emotional solidity, in order to lead students to emerge the best version of themselves.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48888931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revista Ra XimhaiPub Date : 2022-02-28DOI: 10.35197/rx.18.01.2022.02.af
Ana Claudia Flores-De la Cruz, Ana Arán-Sánchez, Jazmín Ivette Burrola-Herrera
{"title":"Experiencias académicas y sentido de identidad en estudiantes indígenas de educación primaria, media superior y superior","authors":"Ana Claudia Flores-De la Cruz, Ana Arán-Sánchez, Jazmín Ivette Burrola-Herrera","doi":"10.35197/rx.18.01.2022.02.af","DOIUrl":"https://doi.org/10.35197/rx.18.01.2022.02.af","url":null,"abstract":"Indigenous groups have been historically, economically, socially and educationally marginalized; a phenomenon whose reperfusions still echo in present times. The efforts that have been undertaken in different areas through public policies and educational reforms have not reached the necessary scope, showing an unavoidable need to generate a real and permanent change. In this respect, first person testimonies of those involved to achieve a favorable evolution in this regard. This study uses the phenomenological method to analyze the academic experiences of 36 indigenous students of elementary, highschool or university level, of regular schools as well as indigenous ones, who live in the states of Durango and Chihuahua. It also examines their sense of identity related to their customs and traditions. The inclusion criteria that was considered for the participants was that they had to belong to an indigenous group. This research positions itself in the interpretative framework and qualitative approach, using the in depth interview and questionnaire as techniques. The obtained information was analyzed and classified in the following categories, according to the purpose of the research: customs and traditions, sense of belonging, classroom experiences and relationship with non-indigenous classmates. The results of this paper show the strong sense of belonging of the students toward their communities of origin, |but they admit that the migration to the city and discriminatory experiences have led them to stop using their native language and traditional attires. In regards to the academic aspect, they share positive experiences related to the coexistence with their classmates and their professors’ teaching approach, nevertheless, they express a sense of deficiency towards their Spanish use, and even to have endured marginalization in team work because of it. The paper concludes on the importance of guaranteeing the right to use and preserve the native language and particular cultural manifestations, as well as providing a truly intercultural educational model.","PeriodicalId":44156,"journal":{"name":"Revista Ra Ximhai","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49122106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}